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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271
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8 Fundraising Deal Breakers Inexperienced Entrepreneurs Routinely Create

InfoChachkie

Because of the rapid pace with which Venture Capitalists review investment opportunities, they must employ pattern matching techniques which include identifying common fundraising deal breakers. Solution – Identify the competencies that are critical to your startup's success and develop them internally. Share and Enjoy.

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Deal Hair: Is Your Startup More Like Russell Brand Or Bruce Willis?

InfoChachkie

Whenever a VC assesses a potential investment opportunity, they attempt to match the entrepreneur(s), their solution, and intended markets with a pattern they have previously encountered. Pattern matching involves identifying deal hair ; significant flaws which increase the deal's risk of failure. Hairy Pattern Matching.

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Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

Tool Users - Startups often have a long gestation period in which the team is in discovery mode, defining the company's value proposition, target market, pricing, business model, etc. Thus, startups need people who can identify and prioritize problems, not just solve those that are already defined. Share and Enjoy.

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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

Unfortunately, successful musicians seldom have the luxury of market testing their subsequent albums. Entrepreneurs should unabashedly copy Pink Floyd's simple, yet effective market validation strategies. This audience feedback allowed the band to iteratively modify their creation. Pay To Play. Share and Enjoy.

Startup 269
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The Impact Matrix: Prioritize Your 2013 Initiatives Using This Startup Ninja Tool

InfoChachkie

Dynamic, growing startups consistently identify more ideas and opportunities than they have the time or resources to pursue, including: entering into potential partnerships, developing new products and accessing emerging markets. However, at that time, our resources were better applied to exploiting our primary, PC-based market.

Tool 255
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Commission Junction Co-Founder Lex Sisney Applies A Scientific Approach To Analyzing Your Business

InfoChachkie

As Co-Founder and CEO of Commission Junction, Lex grew the company from two employees to become the de facto leader in the world of affiliate marketing, beating Google in the process. The author identifies four primary forces which are present within all healthy organizations: Production, Stabilization, Innovation and Unification.