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LA gets a big SaaS exit as Fastly nabs the Culver City-based Signal Sciences for $775M

TechCrunch LA

With the acquisition, Fastly is planting a flag as a new competitor in the cybersecurity market, even as companies like Amazon, Microsoft and Google offer a wider array of services under their internet as a service business lines. Together with Signal Sciences, we will give developers modern security tools designed for the way they work.”.

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ReachLocal Expands Reporting Tools

socalTECH

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. The company said the new tools will give customers information on ROI of their various online marketing efforts.

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With an ARR topping $250 million, LA’s vertical SAAS superstar ServiceTitan is now worth $8.3 billion

TechCrunch LA

In all, the new $500 million round likely sets the stage for a public offering later this year or before the end of 2022 if market conditions hold. The market for home services employs more than 5 million workers in the US and represents a trillion dollar global market. Rowe Price, Dragoneer Investment Group, and ICONIQ Growth.

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Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today

InfoChachkie

During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. At approximately $600 million in recurring, annual revenue, the new GoTo Company will rank as one of the largest pure SaaS companies on the planet. The More Things Change, The More Things Change.

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Startup Metrics

TechEmpower

Don’t overcomplicate things with reporting tools. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. Conclusion Startup metrics are an invaluable tool for founders and innovators. cto , infotech , innovation , product , project , saas

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3 Reasons SaaS Savvy Entrepreneurs Don’t Build Their Own Portals

InfoChachkie

Even entrepreneurs that already sold on SaaS should stake note of new research from the SalientGroup : SaaS gets funded - Nearly 50% of SaaS-based startups are getting successfully funded—a rate of funding success no other sector can match. Overall, according to Gartner, the SaaS market will top $22 billion by 2015.

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ReachLocal Debuts New SMB Marketing Software

socalTECH

ReachLocal said the tools include a custom website for capturing leads; tools to send out automated reminders with lead details and call recording; customized marketing emails to prospects; and much more. Pricing on the new tool was not announced. reachlocal marketing software leads management launch advertising saas'