Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on?

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

socalTECH

OCTOBER 23, 2013

Last week, Savings.com , the online coupon site based in Los Angeles, made a big move into the world of grocery store coupons, from its existing business providing coupon codes and deals for the online world. Another factor, was the large number of people searching our site for grocery coupons, something we didn''t have.

Mobile 140

Mobile Sales Startup Sites 140

Tech Zulu Event

OCTOBER 11, 2012

The firm says nearly 20% of all brides now shop for or sell a gently used wedding dress online, compared with just 6% in 2009 and they firmly believe Recycled Bride is helping make the sales even more possible. Sellers list their items on the site, using a simple 60-second listing process. What is Recycled Bride? Business Model?

Design 84

Design Social Media Sales Sites 84

socalTECH

OCTOBER 25, 2012

The site is the brainchild of Tracy DiNunzio , who took her experience running RecycledBride.com and is now applying the same concept to women's clothing. It's as easy as Instagram, and takes no technical knowledge or sales knowledge. Shipping is the biggest barrier to entry in this market. It really couldn't be easier.

Startup 236

Startup Education Acquisition Funding 236

socalTECH

MAY 5, 2009

We had the chance to talk with co-founder John Tomich about the funding and the firm, which operates e-commerce sites for fashion brands and others. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. in a Series A venture round.

Venture Capital 113

Venture Capital SEM Commerce Email 113

socalTECH

OCTOBER 30, 2013

I got to see how different marketing and middlemen in the industry, such as Teleflora, 1-800-Flowers, and FTD, operate. The florist business center we launched recently empowers florists, with tools to run email marketing campaigns, reach out through social media, and even gives them a point of sale system and website builder.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

socalTECH

SEPTEMBER 14, 2009

Online travel sites are great for getting you to the location, but they don't give you any good ideas for when you get there. You might find our site searching for the keyword "jet skiing", but when you come to the site, you'll see in the same vicinity gondola cruises, electric duffy boat tours, kayaking, or surfing.

Activity 164

Activity Startup Sites Web 164

socalTECH

MARCH 20, 2009

Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. Dan Yomtobian: We haven't done much marketing yet, and most of our user base is really viral. What's the business model behind the site--it looks like this is advertising driven? How is the company funded?

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

Tech Zulu Event

APRIL 10, 2012

Companies are spending more time and money on their mobile sites than their full-fledged website. I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). Do not be foolish or ignorant enough to think that the only “app market” that matters is in the US.

Mobile 82

Mobile Search Engine Optimization SEO Startup 82

Tech Zulu Event

JANUARY 28, 2016

The increasing interest among SEO firms in the preparation of websites which display well across a multitude of platforms, including both standalone computers and mobile technology, will likely continue to impact Business Process Management.

Software 40

Software Social Media Platform Mobile 40

SoCal CTO

MARCH 12, 2007

Maybe its because Im 66", but I think most clothes shopping really stinks and when was the last time that a sales person was actually helpful. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

socalTECH

JULY 29, 2009

This morning, Knowledge Genie (www.myknowledgegenie.com) launched a new web site that helps experts and authors publish online information to the web. People can come to the site, pay you directly, and we provide them with access to your genie, and away they go. It has links to supporting web site and resources.

Geni 100

Geni Web Guide Platform 100

SoCal Delicious

SEPTEMBER 22, 2008

Analysis on viral marketing, user experience, game design, and online ads. Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter.

Startup 29

Startup IP Email Report 29