Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

socalTECH

APRIL 18, 2012

Search optimization and marketing firm The Search Agency , which is based in Los Angeles, said todsay that it has expanded its operations and has opened up a new San Francisco client service office. The Search Agency is a provider of search marketing services to clients, providing paid search, SEO, and other services to help its clients.

Paid Search 198

Paid Search SEO Yahoo Equity 198

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market. Work On Your SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. These give good customer connection and SEO. The tools and measurements are the same for both.

Social Media 108

Social Media Media Marketing Resource 108

Tech.Co

APRIL 11, 2022

on each sale. And, in addition to the sellers themselves suspending sales, the strikers are urging Etsy customers to boycott this week as well, by avoiding any purchases through the platform. Physical Product Sales. Digital Product Sales. Service Sales. Best for marketing features. Starting Price.

Platform 136

Platform Startup Sales Pricing 136

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. These give good customer connection and SEO. The tools and measurements are the same for both.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The place to start today is if your company only uses traditional media for marketing, or no marketing.

Social Media 103

Social Media Media Marketing Startup 103

socalTECH

JANUARY 8, 2009

Carlsbad-based Search Engine Optimization Inc, a provider of search engine marketing services, announced this morning that it has hired on Edward Andrews as the firm's Chief Development Officer. Search Engine Optimization provides marketing services and optimization for helping companies get better placement on search engines.

Search Engine Optimization 100

Search Engine Optimization SEO Sales Services 100

Tech.Co

MAY 31, 2023

Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. Best Marketing Tools for Startups Getting the word out about your business is essential, especially if you're early on in your journey. Here are some tools that can help expand your startup's reach.

Tool 131

Tool Startup Software Review Technical Review 131

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The place to start today is if your company only uses traditional media for marketing, or no marketing.

Media 92

Media Social Media Marketing Resource 92

socalTECH

JUNE 22, 2010

According to the firms, the two will provide an integrated search and display marketing product. The two said the deal will provide Acquisio's clients with ad serving capabilities, ad tracking, and ability to track their sales channel and track clicks and conversions. Financial details of the partnership were not disclosed.

PPC 165

PPC Ventura SEO Advertising 165

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. We have a strong focus on ROI, and the high growth, mid-market companies are the backbone of our growth. So we are looking for clients looking for significant growth.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Tech Zulu Event

NOVEMBER 18, 2011

This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. That is, of course, as long as what you are selling is the absolute best in your market.) The word “convince” shouldn’t exist in sales. Second, how to get leads.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Marketing is a critical element these days, and it can take many forms. It’s never too early to start marketing to define your brand.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. 10% of our revenue is coming from direct sales of our banner inventory. How many through affiliate deals?

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

AUGUST 15, 2011

Their featured speakers, who range in marketing and business expertise, will lead four intimate breakout discussions. Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. Garth Holsinger, VP of Global Sales and Business Development, Klout.

SEO 85

SEO CTO Coach Conference Social Media 85

Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Think of web vs. mobile. Traditional software vs. SaaS. Connections?

Venture Capital 364

Venture Capital Coach Writing SaaS 364

socalTECH

FEBRUARY 15, 2019

Basically, once a sale is made, that client gets links to profiles on HeyTutor, and based on their preferences it might provide tutors within in 50-mile radius, a 20-mile radius, and the tutors who match up with those preferences will be notified through SMS, email, and our apps. The second part, is our matching technology. It's the hub.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

SEPTEMBER 15, 2013

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Both Sides of the Table

JANUARY 19, 2015

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.).

SEM 150

SEM Content Platform Acquisition 150

Tech Zulu Event

AUGUST 25, 2011

The invitation-only attendees included founders, business development leaders, and marketing directors from companies big and small, including NBCUniversal, Mobclix, DDB Los Angeles, Airpush, adly, Mobile Roadie, Disney Animation Studios, BetterWorks, and more. Having previously worked at notable companies including Myspace, PayPal, Yahoo!,

Social Media 71

Social Media Mobile SEO Media 71

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Tips 93

Tips Search Engine Optimization Summary Startup 93

socalTECH

OCTOBER 23, 2013

To hear about how the company decided to expand into the market, we caught up with CEO Loren Bendele to learn more about its new grocery store coupon app, Favado (www.favado.com). While they''re at home, they can look across their favorite grocery stores, see what''s on sale, and if there are coupons available.

Mobile 140

Mobile Sales Startup Sites 140

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Both Sides of the Table

JANUARY 3, 2016

Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. Side Note : Upfront has hired Kerry Bennett as a member of our executive management team to run marketing – please follow her on Twitter here ].

Venture Capital 150

Venture Capital Platform Startup Resource 150

socalTECH

MARCH 16, 2015

Unlike agencies and MCNs, who work with YouTubers through a sales force, we use technology to do that. That''s the huge difference between us and other services who focus on YouTube marketing at this stage. That allows brands, who might only have $5,000 to try on YouTube influence marketing, to have 10 to 15 videos.

Content 100

Content Platform Startup Marketing 100

socalTECH

OCTOBER 25, 2012

It's as easy as Instagram, and takes no technical knowledge or sales knowledge. Shipping is the biggest barrier to entry in this market. RecycledBride was really the testing ground and gave us an education of the ins- and outs- of this market an dhow it works, and gave us extensive user testing. It really couldn't be easier.

Startup 236

Startup Education Acquisition Funding 236

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Skip the IT consultants and build an entry website yourself to save $50K.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

socalTECH

MAY 5, 2009

The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. We have several hundred thousand shoppers as part of our email database, and we do two-day, private sales for designer brands, which are 60-70% off from retail.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

FEBRUARY 21, 2011

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89