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When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Here’s a screen shot of my home page on awe.sm. End of story. Today awe.sm
Over the holiday I became aware of a new tech blog that aims to have deep insights into the next generation of technology, which they call The Hypernet. Why should you care? Well, it is established by some of the industries more successful investors – Mike Maples and Roger McNamee.
Irvine-based semiconductor maker Broadcom said today, among a number of product announcements, that it has rolled out a new platform targeted at the Android smart phone market.
We caught up with founder and CEO Shuki Lehavi to hear more on where he sees the mobile market, and to learn about where SMBs are on the mobile adoption curve. You've now been in the mobile market for awhile--what have you learned about the mobile market in honing the business? Shuki Lehavi: Mobile is such a broad term today.
I was recently over at the Mahalo offices in Santa Monica and I noticed that they had a great big screen TV with Chartbeat displaying their traffic data. Here are some great features with screen shots: As you’re logged in the right-hand side of the screen scrolls with each new page view on your website.
Irvine-based HireRight , which provides global employment background checks, drug and health screening, and electronic Form I-9 and E-Verify services, said Monday that it has named Kathleen Delaney as its Vice President of Marketing and Product.
Santa Barbara-based BioIQ , the diagnostic testing and screening service provider headed by Justin Bellante, said Tuesday that it has simplified access to personal health records on the site. The firm is venture backed by Great Pacific Capital. READ MORE>>.
But as we’ve all gotten used to the standard “banner&# across the top of our screens or the “sky scraper&# along the right-hand side we’ve trained ourselves not to look there any longer. Tags: Tech Market Analysis. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996.
Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.
According to the firms, the first move by Syfy will be the use THQ's de Blob franchise as the foundation of a new, Syfy Kids effort, focused on the youth market of 2-17 year olds.
El Segundo-based iSuppli announced Thursday that it has acquired UK-based Screen Digest , a firm which provides market research covering film, television, broadband media, mobile media, cinema, home entertainment, TV technology and video games. iSuppli provides market research on the electronics industry.
The boast and challenge is a big one for the small startup, which only launched its services a few years ago, and only recently started focusing primarily on the small business web conferencing market.
The best format for this person would have been a spreadsheet like input screen because 50 actions at a time might relate to one person or one company. That would send a more advanced user into a spreadsheet-like input screen. They publish the “3 notifications&# at a time in the top center of the screen. perspective.
The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. There is a whole industry being spawned in the Internet video world and especially in the integration of devices (second screen TVs) and the TV experience.
The addition of Los Angeles as a market came as OpenAirplane also added service in new York, Chicago, San Jose, Kissimmee, and Detroit. The firm''s service revolves around pre-screening and rating pilots, and allowing both pilots and aircraft operators from contributing to a ratings and reputation system. READ MORE>>.
Los Angeles-based Causecast , the provider of cause marketing and related tools for nonprofits and brands run by Ryan Scott, said Tuesday that it has launched a new feature aimed at connecting nonprofits and brands.
Andrew & Petri posited that a modern media company would build lovable characters that span video games, online digital media, lovable plush physical toys and then ultimately find its way to the big screen. Tech Market Analysis Upfront Ventures' They also had much experience before that. Watch this space. (as
The Green Screen Institute , a startup accelerator which is looking to create innovation in the virtual reality (VR) and augmented reality (AR) areas, says that it is getting close to closing applications for its first, startup accelerator program.
In designing GUI interfaces for people coming from the green-screen world we built applications that would be great for desktop publishing, not customer service reps. You can always hide complexity into configuration screens rather than the out-of-the-box features. Tags: Startup Advice Tech Market Analysis.
Market Opportunity. But what about markets? We always say that great opportunities are composed of a world-class team addressing a big & disruptive market opportunity. One of the common refrains that I heard was that investors were looking for “large markets with lots of white space.&# This annoyed me to no end.
The two said they will deploy a network of screens on ECOtality's chargers, which are being installed at major retailers, gas stations, and other public locations. Outcast powers many of the gas station pump screens and programming, in addition to similar displays at health clubs. READ MORE>>.
The “more traction&# feedback is a very typical scenario is a down market economy like the one we’re in. Keep on the radar screen – I know the VC’s seemed to love you when they met you. It’s marketing 101 for tech companies in terms of how you market to customers. They make progress.
However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?
Last week, job search service Indeed launched a new service in Los Angeles, called Indeed Prime , hoping to jump into the market for finding talent here to address that issue. because it's been such a hot job market. That's why it's a great tech market for Indeed Prime to expand into. Briefly tell us about your new service?
Los Angeles-based ACTV8 , which develops mobile applications for the television market, said today that it has launched a new, mobile football app. The firm said its new "In The Huddle" app is designed to provide a second screen experience during nationally televised, pro football games on Sunday and Monday nights.
We went out on the Android and Blackberry, and as we were going out to market, we realized that we could use that consumer launch as a proving ground for our technology, and leverage that to the B2B market. What happened with smart phones, is consumers are buying more and more applications, but a screen can only fit a dozen icons.
Encino-based uSamp , the provider of technology and services for the online panel and surveying market, said that it has teamed with GutCheck , a provider of online qualitative research. uSamp said it will provide automated deliver of screened and qualified participants to GutCheck's online qualitative market research studies.
Attention Marketers - The Medium Has Changed, So Should The Message. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. In order for them to take full advantage of Facebook the phone company, they will have to abandon traditional online marketing conventions. But Why Now?
It’s why long before you ever want press coverage you need to spend time actually helping journalists, respecting their profession, taking their calls (not having your PR department screen them) and knowing what interests them. Todd Gitlin is one of the best executive recruiters the technology & startup market in Los Angeles.
In a bid to change that, there are a few groups working on helping women entrepreneurs, investors, and others, including the Pipeline Fellowship (www.pipelinefellowship.com), which recently launched itself into the Los Angeles market. Or, screening out those companies involved in tobacco or alcohol. READ MORE>>.
If so, you very likely watched in on a RealD-enabled movie screen. The firm is also one of Southern California's upcoming IPOs, expected to debut soon on the public markets. . RealD - Los Angeles- Michael Lewis, CEO [ profile ]. Seen a 3D movie lately? Evolver/Darwin Dimensions - Aliso Viejo - Brian Nilles, CEO [ profile ].
Los Angeles-based 3D movie technology provider RealD said today that it has signed a deal with a Russian cinema chain, Karo Films, to deploy 200 screens with its 3D technology. RealD said it recently opened up an office in Moscow to help serve the Russian market. Financial impact of the win was not announced. READ MORE>>.
Only a few online movie distributors exist on the markets now, but how are they supposed to help grow digital movie properties? Yekra changes the way studios market their movies. The post Yekra | Embedding a Movie Theater on the Small Screen appeared first on TechZulu. Music’s exposure grew thanks to its accessibility online.
The startup--which counts a large number of corporations looking for content for marketing and other efforts--said the new offer allows companies to take the service for a "test drive". Unlike generic content-mill websites, Ebyline has focused on experienced journalists, writers, photographers, and video producers, who the company screens.
Pixicle, a photo sharing device that makes it easy for users to view photos with their friends and family on the big screen instead of the frustrating smartphone screen passed around the room has raised $10K of its $38K Indiegogo goal to make photo viewing less strenuous. We plan on monetizing through a revenue sharing model.
Irvine-based VIZIO announced today that it has entered the tablet market, with its VIZIO Tablet, an 8-inch, touch screen capable tablet with HD video playback. The new tablet is build on the Android platform, and has full access to the Android Market.
In the first post in this three part series I described why I believe the VC market froze between September 2008 – April 2009. So we loaded up on flat screen TVs, multiple generations of iPods and trips to Hawaii. Unemployment coupled with a stock market drop will stop this spending cold IMHO. So why the ’09 bounce?
Venice, California-based Topspin , the online music marketing software firm headed by Ian Rogers, said today that it is prepping an update to the firm's iPhone application for ticketing. Topspin said the new application allows users to scan both paper and smart-phone screen tickets and supports multiple scanners, among other updates.
Those who are more involved in traditional entertainment are seeing a major shift online which is why an additional one-day seminar was created to coincide with Silicon Beach Fest Hollywood as a partnership called, Idea to Screen. Online content isn’t a small market, nor is it going away anytime soon.
Los Angeles-based RealD , which provides 3D movie projection technology, said over the weekend that it has inked a deal with Chinese language film producer and distributor Mei Ah Entertainment Group Limited (MAEG), to install its 3D technology across one hundred screens in China. Financial details of the win were not disclosed.
Slow job market? Not in Southern California's technology market! Online Marketing Coordinator , Huntington Beach, Freebinar.com. socalTECH is the best location for finding high tech savvy executives, marketers, engineers, and others. socalTECH's Job Board helps companies, and potential empoyees, connect.
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me , a developer of mobile, interactive applications for the television and entertainment market, announced today that it has linked with Caesars Interactive Entertainment , to produce an application for the World Series of Poker (WSOP). The firm said it has created a "second-screen" experience for the WSOP telecasts on ESPN.
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