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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Here’s a screen shot of my home page on awe.sm. End of story. Today awe.sm

Marketing 307
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Interesting New Tech Blog for your Radar Screen

Both Sides of the Table

Over the holiday I became aware of a new tech blog that aims to have deep insights into the next generation of technology, which they call The Hypernet. Why should you care? Well, it is established by some of the industries more successful investors – Mike Maples and Roger McNamee.

Blogging 280
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Broadcom Targets Android Market

socalTECH

Irvine-based semiconductor maker Broadcom said today, among a number of product announcements, that it has rolled out a new platform targeted at the Android smart phone market.

Marketing 191
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A Look At The Mobile Market With Gumiyo's Shuki Lehavi

socalTECH

We caught up with founder and CEO Shuki Lehavi to hear more on where he sees the mobile market, and to learn about where SMBs are on the mobile adoption curve. You've now been in the mobile market for awhile--what have you learned about the mobile market in honing the business? Shuki Lehavi: Mobile is such a broad term today.

Mobile 219
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I was recently over at the Mahalo offices in Santa Monica and I noticed that they had a great big screen TV with Chartbeat displaying their traffic data. Here are some great features with screen shots: As you’re logged in the right-hand side of the screen scrolls with each new page view on your website.

Blogging 287
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HireRight Names Marketing, Product VP

socalTECH

Irvine-based HireRight , which provides global employment background checks, drug and health screening, and electronic Form I-9 and E-Verify services, said Monday that it has named Kathleen Delaney as its Vice President of Marketing and Product.

Product 113
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BioIQ Simplifies Wellness Service

socalTECH

Santa Barbara-based BioIQ , the diagnostic testing and screening service provider headed by Justin Bellante, said Tuesday that it has simplified access to personal health records on the site. The firm is venture backed by Great Pacific Capital. READ MORE>>.

Services 179