socalTECH

AUGUST 22, 2012

Irvine-based Local Corporation has debuted a new digital marketing software suite aimed at local businesses this morning. The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing.

Marketing 169

Marketing Services SEO Social Media 169

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Tags: perfect market content monetization publishing newspaper. Pricing on the new tool was not released.

Content 199

Content Tool Search Engine Optimization Altadena 199

socalTECH

MARCH 1, 2010

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. Tags: perfect market idealab software publishing content executive newspaper journalism. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

socalTECH

SEPTEMBER 18, 2014

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

Networking 124

Networking SEO Organic Search Social Media 124

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Marketing, Startups and Networking in Los Angeles.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. If I’m being asked to do startup software development, I’m going to push fairly hard on key questions that the startup needs to have answered before they develop anything.

Software Development 292

Software Development Develop Development Startup 292

socalTECH

AUGUST 11, 2009

San Diego-based Covario , a provider of search engine marketing and SEO automation software, said Tuesday that the firm has launched a new services arm, focused on agency services. The firm said that it has created its own, SEO delivery team to compliment the firm's technology offerings. READ MORE>>.

Services 167

Services SEO San Diego Advertising 167

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. While Hide.me

Tool 131

Tool Startup Software Review Technical Review 131

Tech Zulu Event

JANUARY 28, 2016

During the past twenty five years, software programs utilized by business underwent tremendous changes. The growing popularity of platforms with big data capabilities means that more business software programs will likely emphasize real time data analysis in the future, also. Enhanced Platform Mobility. Real Time Data Analysis.

Software 40

Software Social Media Platform Mobile 40

socalTECH

JULY 17, 2009

San Diego-based Covario , a developer of search engine marketing automation tools, said earlier this week that it has rolled out a new product which the firm will further automate keyword marketing for customers. According to the firm, it has launched a product called D3- Data Driven Decisions for Search Engine Optimization (SEO).

Search Engine Optimization 100

Search Engine Optimization SEO San Diego Web 100

socalTECH

JUNE 22, 2010

Ventura-based The Trade Desk , the new online ad exchange firm headed by former AdECN founder Jeff Green , is announcing today that it has partnered with Acquisio , a PPC management software provider. According to the firms, the two will provide an integrated search and display marketing product. and other firms. READ MORE>>.

PPC 165

PPC Ventura SEO Advertising 165

socalTECH

MARCH 13, 2020

Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox. It turns out, the size of the spa market is double the size of the global taxi market, and the market dynamics and unit economies of this are incredible.

Template 124

Template Beverly Hills Startup SEM 124

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? SEO for Startups )? Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? SEO Support - will URLs need to be well formed? Other types of users?

Develop 396

Develop Development Startup SEO 396

socalTECH

SEPTEMBER 16, 2008

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World.

Tsavo 100

Tsavo SEO PPC Userplane 100

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? SEO for Startups )? Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? SEO Support - will URLs need to be well formed? Other types of users?

Develop 384

Develop Development Startup SEO 384

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Market Size. Marketing with long payback is precisely what requires venture capital. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

AUGUST 23, 2010

If I’m totally honest it started as a marketing exercise. Only later did I realize that this was part of Dharmesh Shah’s larger blog and that the software was based on the popular “stack overflow&# software. Tags: Tech Market Analysis. This compares with an average user who comes for 2 minutes, reads 1.5

Blogging 301

Blogging SEO Startup Writing 301

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Startup 323

Startup Press Development Team Review SEM 323

Tech Zulu Event

MARCH 21, 2016

This application program helps small businesses to optimize their websites for marketing purposes. The software does keyword research, and it has an SEO checklist. The user of the software does not have to have previous marketing experience. There is a desktop as well as an online version of the software.

Tool 40

Tool Software Review SEO Email 40

Startup Professionals Musings

SEPTEMBER 15, 2013

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Writing specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Tech Zulu Event

MAY 15, 2015

Workflow Software. You’ll be amazed at the results you can achieve with workflow software. This software helps you take important shortcuts to save time and make money. Your communications become more direct and meaningful with the help of workflow software. Business Process Management Software. Tap into SEO.

SEO 40

SEO Search Engine Optimization Tips Software Review 40

Both Sides of the Table

JANUARY 19, 2015

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. YouTube is a distribution and marketing channel like any other. For me this was a simple market analysis. I think most arguments miss the mark.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

socalTECH

FEBRUARY 15, 2019

The software does most of the job of vetting the tutor, but once that tutor is visible and our team knows they are interested in the job, that's where the hands-on touch comes into play. However, because of our marketing and how efficient we are, we're able to make it work. Customer acquisition costs can be as much as $200 an hour.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

SoCal CTO

JANUARY 20, 2009

There are some very cool new features being released all the time as part of the software that powers this system. The bottom line is that Los Angeles Tech is trying to help find and navigate that content. One of the more interesting new features is that the site now takes into account social signals.

Los Angeles 150

Los Angeles Angel Mixergy Tech Coast Angels 150

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

FEBRUARY 21, 2011

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Writing specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

SoCal CTO

MARCH 20, 2007

Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

SoCal CTO

MARCH 9, 2007

Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

Startup Professionals Musings

NOVEMBER 27, 2011

Social media marketing. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Both Sides of the Table

APRIL 23, 2011

The idea was right but the timing was early and required a pivot into being a software company. So it is a combination of markets and people. The contextual ad market was attractive. The in invest in IT (Software + Internet + Healthcare). How did you get into VC? (9:30 9:30 – 11:30). 49:35-51:30).

Capital 265

Capital Venture Capital Veoh Startup 265

SoCal CTO

MARCH 20, 2007

Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Viral marketing. Streaming video.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

socalTECH

MAY 5, 2009

Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics.

Venture Capital 113

Venture Capital SEM Commerce Email 113

SoCal CTO

MARCH 20, 2007

Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences. I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

socalTECH

MARCH 21, 2011

Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0. If you want read about SEO, there are probably 30 million pages on the web about that.

Web 225

Web Social Media SEO Media 225