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Twitter Networks are Different than Social Networks

Both Sides of the Table

They “don’t care what people ate for lunch.&# They’re fine on their existing social networks, which these days mostly means they’re happy with Facebook. Traditional social networks are more restricted to people whom I already know and information and updates are less discoverable.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

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Julie Schoenfeld On Perfect Market's New Funding

socalTECH

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Journalists are notorious for not wanting to write based on revenues or commercial intersts, or having anyone tell them what to write.

Marketing 232
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I’m only writing about the product because I’m passionate about it. But I can always see the correlation between writing a blog or publishing on a social network and traffic. Tags: Tech Market Analysis. In fact, I’m surprised by how antiquated Google Analytics feels. Basically, it rocks!

Blogging 287
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How to use PR Firms at Startups

Both Sides of the Table

PR isn’t something that can be delegated – The other thing that tech execs often want to do is to delegate the PR to their marketing person. Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent.

Startup 349
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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you. Twitter, by contrast, started as an open platform where people let anybody see what they were writing. Facebook. So why is this important for businesses?

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PromoJam Debuts New Self Service Social Promotions Tool

socalTECH

If you are a millenial entering the workforce, what would you be most comfortable with -- a tool designed to work and look like a social network, or a tool built around an old fashioned corporate enterprise software UI? PromoJam debuted its brand new, self-service version of its social promotions tool today, PromoJam 2.0,

Tool 190