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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173
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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389
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5 Time-Tested Success Tips From Amazon Founder, Jeff Bezos

InfoChachkie

He has gone from simply selling books online to offering consumers tens of thousands of products. During the intervening 20-years, Jeff has offered business executives numerous valuable tips, including the following: If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Image: Wikipedia.

Tips 239
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5 Tips For Attracting Female Customers

Tech.Co

On a global scale, more women are in the workforce, and within the household they drive 70-80 percent of all consumer purchasing decisions. In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. domain here.

Tips 71
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Nine Startup Tips From Walt Disney

InfoChachkie

Big Dumb Companies consume such analyst reports, as they are unable to parse the past from the future. To paraphrase marketing guru and author of the Little Red Book Series , Guy Gabriele, "Your brand resides in each consumer's head. It is your promise to the consumer." " [Tweet this quote].

Tips 277