socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. He was at Overture before it was acquired by Yahoo.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

JANUARY 14, 2009

Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. Tags: perfect advisor market idealab executive. READ MORE>>.

Search Engine Optimization 124

Search Engine Optimization Marketing Idealab Yahoo 124

socalTECH

OCTOBER 4, 2010

Burbank-based Walt Disney said this weekend that it has promoted John Pleasants, the former CEO of Playdom , as co-President of its Disney Interactive Media Group , along with James Pitaro, most recently of Yahoo! Pitaro was most recently Vice President and head of Media for Yahoo! Disney said Pleasants will continue to run Playdom.

Yahoo 100

Yahoo Social Media Burbank Media 100

socalTECH

NOVEMBER 15, 2010

The company's founders are previously from Overture and Yahoo! Search Marketing. We are ex-Overture and Yahoo! Lots of marketers are feeling a lot of pain in their search marketing, and we thought there was a great opportunity here to solve that problem. First off, what is Datapop?

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

NOVEMBER 20, 2017

Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda joins The Trade Desk from fashion brand Tory Burch, where she had served as EVP and Chief Marketing Officer. and Walmart.com.

Marketing 124

Marketing Ventura Yahoo Advertising 124

socalTECH

APRIL 6, 2011

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said Wednesday that it has expanded into New Zealand, via a strategic alliance. ReachLocal helps small and medium sized busineses place pay-per-click ads on Google, Yahoo, and Bing, as well as other websites.

ReachLocal 227

ReachLocal Woodland Hills Yahoo Training 227

socalTECH

DECEMBER 17, 2013

Santa Monica-based Demand Media has lost its Chief Revenue Officer, Jeff Dossett, to startup Porch.com , only eight months after Dossett was named to the position after the loss of former Chief Revenue and Marketing Officer Bradford. Porch''s founders are split between Seattle and Southern California. and Microsoft. READ MORE>>.

Demand 225

Demand Media Southern California Santa Monica 225

Both Sides of the Table

JUNE 2, 2010

But it seems to me that Google has 2 issues: For all of the talk about Yahoo’s “ Peanut Butter Manifesto &# in which Yahoo! Tags: Tech Market Analysis. I think when they put their mind to things they are the most talented technology company on the planet. Or at least in the top 3.

Yahoo 252

Yahoo Google Marketing Resource 252

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. Pricing on the new tool was not announced. READ MORE>>. server advertising technology display network mobile spreeify'

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

APRIL 18, 2012

Search optimization and marketing firm The Search Agency , which is based in Los Angeles, said todsay that it has expanded its operations and has opened up a new San Francisco client service office. The Search Agency is a provider of search marketing services to clients, providing paid search, SEO, and other services to help its clients.

Paid Search 198

Paid Search SEO Yahoo Equity 198

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! in a Series A funding round, the company said this morning. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. They were serving a latent market need for mid-sized businesses to use CRM.

Startup 376

Startup Framework Marketing Customer 376

InfoChachkie

JUNE 23, 2011

Messenger : Jason Lehmbeck , Co-Founder and CEO of DataPop , former VP of Emerging Ad Products at Overture Services and Yahoo! Value Prop Twitter Style : DataPop simplifies the lives of marketers and gives them the tools they need to build ads that people love to click on. The Core team had worked together at Yahoo!

Yahoo 210

Yahoo Startup Advertising Summary 210

Both Sides of the Table

AUGUST 19, 2012

What went wrong at Yahoo!? Jonathan Strauss is ex Yahoo!). What was in like launching a venture similar to an uber successful market leader like Bit.ly? should have admitted it was a media company years ago and become the market leader in that in stead of chasing Google. So the issues we took on this week?

Yahoo 268

Yahoo Social Media Startup Media 268

socalTECH

FEBRUARY 19, 2009

Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. The advertising-driven site said it was founded by Yahoo! The new site--funded by Forbes Media--said it is looking to create a "new visual discovery experience" for consumers.

Marketing 100

Marketing Yahoo Venice Media 100

socalTECH

NOVEMBER 23, 2009

Santa Monica-based Topspin Media , the developer of music and band marketing software headed by former Yahoo Music GM Ian Rogers, said over the weekend that it has added Andrew Mains as its new VP Artist Relations and Services. Topspin is developing software tools to help musicians market and distribute their music. READ MORE>>.

Media 145

Media Yahoo Redpoint Santa Monica 145

Both Sides of the Table

OCTOBER 22, 2011

He founded the company, raised a bunch of money, built the product and established a good reputation and market position. I sure wish the founders of Yahoo! But for years Yahoo! They are great at their respective fields whether they be marketing, sales, programming, PR, whatever. ” Hallelujah. understood that.

Startup 418

Startup Yahoo Ideas Technical Review 418

socalTECH

APRIL 15, 2010

Irvine-based WebVisible has released its latest quarterly advertising report, saying this morning that Bing's share of the search spending market was up 10 percent in Q1 over the previous quarter, and that the average small business advertisers spent $2,201 in search advertising in Q1. Google's share of the market was up 3 percent.

Advertising 192

Advertising Yahoo Google Report 192

SoCal Tech Calendar

NOVEMBER 14, 2009

Wednesday, November 18, 2009 -- Paid Search Engine Marketing Now. Year 2010 Tips of the Trade for Buying and Converting your traffic on Google, Yahoo and Bing. Whether you are a small business owner or a marketing manager for a large multinational corporation, taking advantage of paid search advertising is a must.

Paid Search 100

Paid Search TechBiz Marketing Yahoo 100

Both Sides of the Table

MARCH 11, 2014

Last week displayed the best of LA last week for a gala event of all of Upfront’s portfolio companies + the CEOs of many of LA’s top technology companies + 75 VC firms from LA, SF, NY & Boston + 25 LP Funds + the Chairman of Yahoo! We know the perceptions you have of our market from our past.

Startup 318

Startup Santa Monica Snapchat Yahoo 318

socalTECH

NOVEMBER 10, 2009

Los Angeles-based Stamps.com is furthering its focus on online stories, saying today that it has linked its product to the e-commerce payment systems for Amazon.com Pro Merchant, Yahoo Merchant, Google Checkout, and Paypal. Tags: stamps ecommerce postage amazon yahoo google checkout paypal. READ MORE>>.

Commerce 150

Commerce Yahoo Google Web 150

socalTECH

APRIL 25, 2011

Los Angeles-based Topspin , the developer of online marketing and commerce software for musicians and music labels, announced this morning that it is now providing discounted, multiple account software for record labels, marketing agencies, and others. READ MORE>>.

Redpoint 177

Redpoint Yahoo Pricing Commerce 177

socalTECH

APRIL 23, 2013

Encino -based uSamp , which provides technology to enable market research and survey panels, has tapped into its stable of survey respondents to figure out how many companies now allow employees to work remotely. Yahoo CEO Marissa Meyer put the company''s new policy in place in February, igniting a firestorm of controversy.

Encino 170

Encino Company Companies Sample 170

socalTECH

JULY 17, 2012

Los Angeles-based online marketing and domain firm Oversee.net has named Gene Chuang as its new Chief Technology Officer, the company said today. He also was previously Executive Director at AT&T Interactive, and also was Director of Engineering at Yahoo Search Marketing. READ MORE>>.

Oversee.net 171

Oversee.net Chief Technology Officer Yahoo Advertising 171

socalTECH

NOVEMBER 3, 2010

Stevens has previously served at Yahoo!, Search, and Disney, including serving as GM of local and mobile at Yahoo! WebVisible said she will head up the firm's new National Sales Division, overseeing relationships with ad agencies, franchisors, manufacturers, and regional marketers. Overture, InfoSpace, U.S. READ MORE>>.

Yahoo 159

Yahoo Advertising Sales Los Angeles 159

Berkonomics

MAY 5, 2022

Many of the common portals like AOL, Yahoo and MSN do not return a response to an email ping, leading all of those addresses to be classed as “unknown.” The post Mailing lists, email marketing, errors, oh my! The first group is the only safe one to trust. And that’s a large part of anyone’s list. first appeared on BERKONOMICS.

Email 156

Email Marketing Yahoo Class 156

Both Sides of the Table

APRIL 17, 2010

We had software executives from Google, Yahoo!, We’ll be conducting a series of educational programes covering: fund raising, team building, product development, sales, marketing, business development and how to prioritize your time as a CEO. DataPop : DataPop was founded by performance marketing veterans from Yahoo!,

Company 276

Company Companies Startup Southern California 276

socalTECH

DECEMBER 17, 2013

Chuang is currently Chief Technology Officer at Oversee.net,and also has served at such companies as Yahoo! Search Marketing, YP.com/AT&T Interactive and Chegg. Chuang is also a mentor at Muckerlab. Laudville, which is led by Phoebe B.

Oversee.net 190

Oversee.net Chief Technology Officer Entertainment Yahoo 190

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

NOVEMBER 5, 2012

Hello, Yahoo!?! (I I talked to an ex Yahoo! You need to segment your audience and find a way to get your highest quality customers over to O&O (owned & operated) inventory where you can get higher CPMs, sell merchandise and capture more customer information. Eventually other networks will emerge. They have to. Interview here).

Hollywood 374

Hollywood Content Yahoo Java 374

socalTECH

MARCH 19, 2009

Venice, California-based Topspin , a developer of software focused on helping musicians market and distribute their work, launched an upgrade to its product Wednesday at the SXSW festival. The firm is backed by Redpoint Ventures and The Foundry Group, and its CEO is Ian Rogers, former GM of Yahoo Music. READ MORE>>.

Software 100

Software Marketing Redpoint Venice 100

Both Sides of the Table

NOVEMBER 16, 2014

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. Of if your VP Sales isn’t complaining about marketing she’s trying to get the function reporting to her. Marketing of course often feels the opposite. More developers?

Entrepreneur 385

Entrepreneur CTO Hire Startup Sales 385

socalTECH

MAY 3, 2012

Los Angeles-based Topspin , the developer of music marketing software and services for artists, which is led by former Yahoo Music GM Ian Rogers, has linked with music and video distribution company TuneCore , the firm said today. Financial details of the partnership were not disclosed. READ MORE>>.

Yahoo 157

Yahoo Los Angeles Software Marketing 157

socalTECH

SEPTEMBER 16, 2011

Santa Monica-based TrueCar , the publisher of real-time automotive pricing information headed by Scott Painter, said yesterday afternoon that it has appointed Todd Daum as Chief Marketing Officer. Daum has also served at Overture Services/Yahoo, and also was at American Express. Automoti.com was sold to Hertz in 2009.

Truecar 154

Truecar Santa Monica Yahoo Pricing 154

socalTECH

DECEMBER 14, 2011

Encino-based uSamp , the online provider of survey panels for the market research industry, said today that it has named Justin Wheeler as its Vice President and General Manager for SurveyBuilder. Wheeler has previously served at such firms as SpotRunner, Yahoo!, uSamp supplies panelists for online surveys and market research.

Encino 140

Encino Yahoo Research Marketing 140

InfoChachkie

NOVEMBER 12, 2013

Brian Coryat, Founder and CEO of Local Market Launch and former Founder and CEO of ValueClick (NASDAQ: VCLK) recently winged his talk at UC Santa Barbara''s Distinguished Lecture Series. Talking To Yahoo''s Jerry Yang. He quickly realized the power of the Internet when he came across a relatively obscure site, called Yahoo!

Startup 223

Startup Yahoo Santa Barbara Slides 223

socalTECH

OCTOBER 26, 2010

Los Angeles-based Goldstar , the online marketer of ticket offers and deals, announced today that it is in a major, nationwide expansion. The firm, which is headed by Jim McCarthy, said that it will be in all of the top 25 US markets in 2011, starting with the addition of Atlanta, Sacramento, and Portland Oregon starting in Q4 of this year.

Newsletter 157

Newsletter Yahoo Startup San Diego 157