article thumbnail

Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

article thumbnail

A good case study is worth many paid ads.

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Does the Post Crash VC Market Look Like?

Both Sides of the Table

<== Our conclusion was that this isn’t a temporary blip that will swiftly trend-back up in a V-shaped recovery of valuations but rather represented a new normal on how the market will price these companies somewhat permanently. When you look at how much median valuations were driven up in the past 5 years alone it’s bananas.

article thumbnail

Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Google scores high for tools, location, and social media data sharing, but not for biometric data.

article thumbnail

5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. This is a software distribution and pricing model in which new applications are hosted by a service provider and made available to customers over a network, rather than requiring customer hardware. Social Media.

article thumbnail

6 Today Strategies For Creating The Next Killer Brand

Startup Professionals Musings

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. Every employee must exude passion and loyalty.

Customer 136
article thumbnail

9 Messages From Sales Training May Save Your Startup

Startup Professionals Musings

Your price and their value are not the same thing. Entrepreneurs set the price of their solution based on their costs, and their perception of value. It’s easy for entrepreneurs to postpone decisions in tough situations, in favor of more study. No pain usually means no sales. Customers set value based on similar products found.

Sales 139