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How to Out Amazon, Amazon

Both Sides of the Table

This is true whether it’s physical products or media products. Think about the tension between media companies and cable operators like last year when Viacom threatened to pull Nickelodeon, Comedy Central, MTV, BET, etc. This is an age-old marketplace tension where leverage often determines the value captured.

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Twitter Delivers You 4x More Traffic Than You Think. Here’s Why …

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These were good packages in the pre social media world at helping figure out who was driving your traffic. And figuring out who is referring your traffic is a very important part of determining how you allocate your marketing budgets. As in they weren’t referred by anybody. In the social media world that tool is awe.sm.

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A Seriously Great Story and Why We Funded Them

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Andrew & Petri posited that a modern media company would build lovable characters that span video games, online digital media, lovable plush physical toys and then ultimately find its way to the big screen. If you can engage massive online audiences they will come en masse to bigger budget theatrical releases.

Funding 373
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How ScoreStream Is Crowdsourcing Its Way Into High School Sports Media

socalTECH

In the world of sports, getting high school sports scores have always been an issue for local media, such as newspapers and television stations. The next thing was our exit partners on my prior firms had all been media companies, and I had worked with those media companies for many years, and know how they work.

Media 176
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Interview with Jeremy Gocke, Fliptu

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With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? The firm already has seed funding from such investors as Kelly Perdew, Sugarmaker Media, and support from talent agency ICM Partners. Gocke told us more about the company and what it's doing. What is Fliptu?

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Why I’m Now Long NPR

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Anyone who knows me well knows that I have a few brands & media properties that I truly love and for which I have huge loyalty. Technology is disrupting all types of media and talk radio will be no exception. And of course there are virulent debates about whether publicly funded media should exist at all. Virgin America.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages. End of story.

Marketing 307