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Factual Launches Geo-Coded Business Dataset

socalTECH

Santa Monica-based Factual , the open data startup headed by Gil Elbaz, the inventor of Google's AdSense technology, said today that it has launched a new open set of data that the firm says provides geo-coded data for 14 million local U.S. Tags: factual elbaz applied semantics good data dataset open developer software mashup.

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Social Media Faking It – Cheaper Than You May Think, But Still Not Worth It

InfoChachkie

How much will social media fame cost you in 2014? This reality encourages some high-profile individuals to manipulate their social media standing by acquiring fake followers. Thus, if you purchased all of the social media "juice" shown here, it would only cost you about, $6,804. The Cost Of Fake Fame.

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X1 Discovery Takes On Social Media Discovery

socalTECH

X1 Discovery said today that it has launched a new, electronic discovery software called X1 Social Discovery, which is specifically aimed at helping computer forensics professionals address social media content. X1 Discovery said it will be releasing its software on October 18th, priced at $945 per seat annually.

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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

deliver profitable revenue that while on gross margins of 50% vs. software at 85-95% it is still profits to help you cover fixed costs. You don’t want to run the risk that having a PS business that takes your eye of off the ball of growing a large software business. That is the software business. rollout support.

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Demand Media Upgrades Pluck

socalTECH

Santa Monica-based Demand Media , the online publishing firm, said today that it has made a "major extension" of its Pluck software. Demand Media said its Pluck platform now includes 14 pre-built social applications, including forumes, ratings, polls, reviews, blog applications, galleries, contests, and more.

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Sorenson Media Claims Revenue Growth

socalTECH

San Diego-based Sorenson Media , a developer of video encoding and decoding software, said today that it had 40 percent plus revenue growth in the quarter. The firm said it is looking to grow its engineering team and workforce due to the growth. Tags: sorenson media video hosting growth. READ MORE>>.

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

Michael Lum: We were all semi-independently looking at mobile, due to the growth projection and potential there. Instead, our software looks at each impression, and our bidding technology decides which impression to buy. Programmatic buying enables you to buy media based on your model. Why tackle mobile?