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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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A good case study is worth many paid ads.

Berkonomics

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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7 Keys To Redefining A Challenge Into An Opportunity

Startup Professionals Musings

When you find yourself saying, “I need to keep lowering my prices,” you just put more pressure on yourself. Many entrepreneurs don’t really study competitors, skip financial projections, or don’t have a backup plan, so feel stress with every new setback. Reframe from fighting harder to changing the game.

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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

The big price increase : 5 out of 5 stars. Some customer segments value the DVD business and these may be more price sensitive. They might be willing to pay higher prices (and perhaps not an “all you can eat” price but a “pay as you go” price per film). No, probably not.

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7 Strategies To Thrive On The Challenges Of A Startup

Startup Professionals Musings

When you find yourself saying, “I need to keep lowering my prices,” you just put more pressure on yourself. Many entrepreneurs don’t really study competitors, skip financial projections, or don’t have a backup plan, so feel stress with every new setback. Reframe from fighting harder to changing the game.

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Bio Roundup: Theranos Cuts, Alnylam Stops, Nobel Eats Its Own & More

Xconomy

coast bearing the brunt of Hurricane Matthew, we send our thoughts and more to those who have more pressing matters to worry about this week. PRICE FIGHTS. With some caveats, ICER recommended lower prices. With the Caribbean and now the southeast U.S. But the show must go on. She refused to discuss Edison at the time.

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Why an Atlanta-based Black influencer collective swapped their collab house for a studio

TechCrunch LA

The price of membership varies depending on what resources an applicant is looking for, whether that’s marketing, help connecting with potential brand partners or use of studio space. Black Founders Matter presses VCs to pledge commitment to diversity. Snap will pay 25 Black creators $120k in a new accelerator program.

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