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Is your strategic partnership just a glorified press release?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Depending upon the size of the companies and complexity of the products or services involved, it is fair to assume that you’ll need to dedicate a resource to this effort, sometimes a full-time resource at that.

Press 156
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A personal story about quality control

Berkonomics

Aided by salespeople from competitors and long memories from unhappy customers, the myth of continued quality problems in customer support bounced around the industry for those years, until finally good press, great experiences and an effective marketing campaign together overwhelmed bad memories to put this issue to bed.

Training 156
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A Bigger Truth About Restaurant Food Delivery

Both Sides of the Table

I think that’s a largely flawed fight to be picking and of all the uses of Senator Klobuchar’s I could think of some much more productive fights to be having. But the broader issue that hasn’t garnished much press attention is how the restaurant industry itself is being transformed and what tools a modern restaurant will need to compete.

SaaS 242
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Press release partnerships: Worth the effort?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Depending upon the size of the companies and complexity of the products or services involved, it is fair to assume that you’ll need to dedicate a resource to this effort, sometimes a full time resource at that.

Press 120
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Should Startups Care About Profitability?

Both Sides of the Table

They actually lost about $175 million in cash in that quarter, FWIW. I know this seems obvious but I promise you that even smart people forget this when talking about profitability. Is it one product line or multiple? See appendix if you want to know more on this.) You need to understand the “quality” of the revenue.

Startup 227
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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

I agreed to do the interview because the story was about what other companies can learn rather than about airbnb in particular. If you have information about a situation that has gone terribly wrong don’t cover it up. Never Blame the Press. But don’t pick a fight with the press.

Startup 329
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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)