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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

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CALIENT Technologies Launches New Product

socalTECH

Santa Barbara-based optical switching equipment maker CALIENT Technologies has launched a new, optical switching product into the market, called the CALIENT S320 Optical Circuit Switch. CALIENT said it has already begun customer trials of the product with government and commercial data center operators. READ MORE>>.

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ChowNow Launches New Product

socalTECH

Los Angeles-based online ordering technology developer ChowNow says it has launched a new product, called the Order Better Network. According to the company, the new product helps connect restaurants to over a dozen channels for delivery and takeout. Pricing on the new product was not announced.

Product 113
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Seismic Names Chief Product Officer

socalTECH

San Diego-based sales enablement and marketing software developer Seismic said this week that it has named a new Chief Product Officer. Seismic said it has named Krish Mantipragada as its new Chief Product Officer, joining the company from Medallia, where he also was Chief Product Officer and an Executive Vice President.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

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EnGenius Rolls Out Cloud Security Products

socalTECH

Costa Mesa-based wireless access point developer EnGenius Technologies said this week that it has launched two new products that offer up cloud-managed security. The company did not announced the pricing on the new devices, which it says it will start shipping in the fourth quarter of the year.

Product 113
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Take this test to predict your success:

Berkonomics

If your vision is for a product or service that fills a need in a mature industry, you may be flying against the prevailing winds as a market shrinks over time, taking your business with it. Can you translate an idea into a compelling product? Sometimes, an idea is just too early for the available technology to make it attractive.

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