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Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. Pricing on the new tool was not announced. server advertising technology display network mobile spreeify' READ MORE>>.

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RealD Gets Go Private Offer From Starboard

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Los Angeles-based 3D theater technology provider RealD has received an offer from one of its shareholders, activist investor Starboard Value LP , to take the company private for $12.00 The offer is roughly 29 percent more than RealD''s trading price as of Wednesday. The bid is valued at around $540M. READ MORE>>.

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Metacloud Launches Private Cloud Service

socalTECH

OpenStack is the set of open source components, software, and hardware which allows companies and service providers to deploy their own, interoperably cloud services, and is considered a competitive technology to Amazon''s cloud services suite. Pricing on the new Private Cloud offering from Metacloud was not announced. READ MORE>>.

Services 164
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YP Rolls Out New Search Advertising Product

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The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. Pricing on the new tool was not announced. The new product includes both technology and consultants to help business owners with hands-on support. READ MORE>>. local business small advertising search'

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DataPop Gets $1.7M

socalTECH

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! Tags: datapop venture capital search marketing advertising overture yahoo.

Yahoo 145
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Interview with Jason Lehmbeck, Datapop

socalTECH

The company's founders are previously from Overture and Yahoo! We are ex-Overture and Yahoo! What our technology platform does, is determines what about a marketer's offers that will matter to the consumer. There are lots of search marketing technology companies out there--what have you added to mix which is new?

Yahoo 171
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Why Reed Hastings Should be Applauded for Netflix Split

Both Sides of the Table

But the real threat comes from the change in technologies that rule the old business obsolete. Equally, the streaming business has got to accelerate content acquisition, focus on customer retention, improve streaming technologies to make it better for users / worse for competitors, and they’ve got to continually improve the UI.

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