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Yahoo Links With Producer Of The Office For Web Series

socalTECH

Online web portal Yahoo has inked a deal with Reveille , producer of The Office, Ugly Betty, The Biggest Loser, and other shows, for a new online series, the firms said today. According to Yahoo, the new original web series, Who Knew? The new web series is being sponsored by Toyota Motor Sales USA.

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Yahoo Taps Former MySpace Exec For Revenue Chief

socalTECH

It looks like Ross Levinsohn is building out his team to help out at troubled web portal and media firm Yahoo. Barrett also has served at AOL Media Networks, GeoCities and Disney Online, in addition to a stint in Sales at Yahoo. Barrett was Chief Revenue Officer at Los Angeles-based MySpace. READ MORE>>.

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Yahoo Deal With Microsoft May Hit Overture

socalTECH

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital. I know I didn’t.

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Fandango: Best Year Ever

socalTECH

The company said it had a 12-year record high in ticket sales, web and mobile traffic, and app downloads. The site did not give any financial details of its year, but did say it saw a 57 percent surge in annual ticket sales. Fandango is run by Paul Yanover. Fandango is run by Paul Yanover. READ MORE>>.

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Demand Media Hires Ad Sales Head

socalTECH

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

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Leads360 Links With Mortgage Software Firm

socalTECH

Los Angeles-based Leads360 reported today that it has linked its sales lead management software with offerings from web-based mortgage software firm Optimal Blue. Leads360 is backed by Rustic Canyon Partners, and is headed by Dan Morefield, who was CIO of Overture Services before its acquisition by Yahoo. READ MORE>>.