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Viant Files For IPO

socalTECH

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. in net income on $164M in revenues for the year ended December 31, 2019. The company reported $9.9M

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GumGum Sports: Lost Opportunity For Sponsors At Women's World Cup

socalTECH

Santa Monica-based GumGum Sports , which uses computer vision technology to analyze the value of sponsorship of sporting events, says that the recent matches at the World Cup, featuring the U.S. Women's National Team, was a lost opportunity for the tournament. GumGum said it caculated $2.96M in sponsor value for that spot over the three U.S.

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OpenX Revenues Rise To $172M

socalTECH

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. The company said it invested over $50M in R&D efforts towards its technology an product in 2017. READ MORE>>.

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OpenX Hits $100M In Revenues

socalTECH

Los Angeles-based online advertising technology developer OpenX announced that it exceeded $100M in net revenues in 2014, making the company the latest area company to pass the milestone. The company explained that mobile advertising, in particular, grew 100 percent, and is now 25 percent of the company''s inventory.

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Rubicon Project Passes $100M Mark, Sees $125.3M In Yearly Revenues

socalTECH

Los Angeles-based online advertising technology developer Rubicon Project > has just passed the $100M mark, reporting yesterday that its 2014 year end revenues were $125.3M. The details came as the company released its fourth quarter results, where it reported net income of $1.4M on revenues of $41.8M for the quarter.

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OpenX Launches New Service Around Content Optimization, Ad Monetization

socalTECH

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

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Instacart Drops Its Valuation by Almost 40%

Tech.Co

By ensuring their value isn't bloated, the company will net its employees better equity over time. “We are confident in the strength of our business, but we are not immune to the market turbulence that has impacted leading technology companies both public and private,” Instacart said in a statement. .