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Traditional marketing vs. social engagement

Berkonomics

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. Gross Burn vs. Net Burn. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Net burn is the amount of money you are losing per month.

Startup 383
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FabFitFun raises $80 million for its growing lifestyle brand

TechCrunch LA

Last year the company crossed $200 million in revenue and managed to net over 1 million subscribers for the service. In a statement the company said the new financing would be used to expand FabFitFun membership offerings and consolidate its position as a marketing partner and platform for brands.

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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150
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Turn “broadcast” into “engagement.”

Berkonomics

We all know that the world of marketing has turned upside down these past years through the power of the Internet. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message. That’s an expensive proposition for small companies.

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Publishing 2.0: Social Media’s Transformation of Publishing

Tech Zulu Event

Social media has transformed the way books are marketed and sold. Now social media is even transforming the way books are made, with crowdsourced teams and publishing platforms that are as easy to use as WordPress is for blogging. Author of new book, “Finding The Next Steve Jobs” released via Net Minds.

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10 Qualities That Will Make You Stand Out In Business

Startup Professionals Musings

In her classic book on this subject, “ The Essentials of Fabulous ,” Ellen Lubin-Sherman, who has been tracking fabulous people most of her life as a writer and journalist, tried to net it out. Have a big bandwidth. Can you talk, with equal engagement and respect, to your company’s CFO and the guy who pumps your gas?