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Google Goggles In Marketing Experiment

socalTECH

Google Goggles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: marketing brands advertising recognition vision neven goggles google.

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Google Googles In Marketing Experiment

socalTECH

Google Googles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: google goggles neven vision recognition advertising brands marketing.

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Brand Affinity Technologies Gets $20M

socalTECH

Irvine-based Brand Affinity Technologies , the latest startup headed by Ryan and Chad Steelberg, announced today that it has raised $20M in a Series C funding round. BAT operates a celebrity endorsement and marketing firm. Ryan and Chad Steelberg are best known for their sale of dMarc to Google in 2006. READ MORE>>.

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Why Has Seed Investing Declined? And What Does this Mean for the Future?

Both Sides of the Table

As a result of the IPO window shifting we saw a massive inflow of public-market capital into the latest stages of venture. In this post I set out to explain why the seed market emerged as its own category in the first place and why it’s declined as of late. ( Well, both of those things happened but they were lagging indicators.

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Praying to the God of Valuation

Both Sides of the Table

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

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Veritone Sets Estimated IPO Pricing Range

socalTECH

Veritone is looking to list as VERI on the NASDAQ Capital Market and hopes to raise as much as $20M in its IPO effort. Veritone's IPO underwriters are Wunderlich, Craig-Hallum Capital Group, and Northland Capital Markets. Veritone's CEO is technology startup veteran Chad Steelberg. and $16.00 billion price tag. READ MORE>>.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices. He didn’t wait for the well-crafted recovery story later.

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