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True(X) Media Finds $6M

socalTECH

The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. The company has now raised over $50.85M in funding since 2008. truex media socialcibe svnetwork venture capital online advertising technology'

Media 147
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ValueClick Names New GM For Mediaplex

socalTECH

Westlake Village-based ValueClick , the online advertising firm, said today that it has named David A. Yovanna had previously been at ValueClick, having served at the company from 2000 to October 2008, prior to his time as CEO of Gigya. Mediaplex is ValueClick's technology division. Yovanno was most recently CEO of Gigya.

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Burstly Opens Up Mobile Ad Service

socalTECH

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Rifkin is the former founder of Tagworld, which he sold to MTVN in 2008. Tags: burstly mobile advertising rifkin.

Mobile 171
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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

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9 Business Model Components For New Business Funding

Startup Professionals Musings

An effective tool I see used more and more, as a prelude to a more detailed business plan, is the Business Model Canvas , first introduced by Alexander Osterwalder back in 2008. New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need.

Funding 133
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OpenX Announces Customer Numbers

socalTECH

Pasadena-based OpenX Technologies , which develops ad serving software used by online publishers, is reporting this morning that it has added more than 8,000 publishers since it launched its product in October of 2008. The software developed by OpenX is used by online publishers to serve up Internet advertising. READ MORE>>.

OpenX 100
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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Our whole product and technology team is about 500 people. Talk about the technology behind your operations here? Louis and Atlanta.