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The Rise of Inbound Marketing

SoCal Tech Calendar

Friday, April 22, 2011 -- The Rise of Inbound Marketing: Adapting Marketing to Changing Customer Behaviors and Demands. Online marketing and social media have dramatically changed the marketing practice. Marketing is still about knowing your audience. See [link] (more)

Marketing 113
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Survey: High Demand, Maybe, For Electric Cars

socalTECH

A new survey released today from Ernst & Young finds that over 25% of drivers across US, Europe, China and Japan would likely consider purchasing either a plug-in hybrid or electric vehicle, when they are available on the market. The survey indicated that 7% of respondents would "definitely consider" buying a PHEV or EV.

Demand 145
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Study Casts Doubt On Green Vehicle Demand

socalTECH

Power released the results of its 2011 U.S. powered 4000 consumers who indicated they will be in the market for a new vehicle within the next one to five years. Despite a huge amount of funding given to electric and hybrid vehicle manufacturers by venture capitalists, a new study from Westlake Village-based J.D. READ MORE>>.

Study 150
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Cloud Computing and Software as a Service (SaaS) $160 Billion Market Opportunity

SoCal Tech Calendar

Wednesday, May 19, 2010 -- Cloud Computing and Software as a Service (SaaS) $160 Billion Market Opportunity. Cloud computing is estimated to be a $160 billion market opportunity by 2011 (Merrill Lynch). MIT Enterprise Forum of the Central Coast. The applications segment (a.k.a. See [link] (more).

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PR for Startups

SoCal Tech Calendar

Tuesday, September 13, 2011 -- PR for Startups. LAVA.Successfully marketing your startup to customers and investors can be challenging. What do you do if you build a website and all you hear are crickets? See [link] (more)

Startup 124
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Future of The Cloud is Bright | Just Ask the Market

Tech Zulu Event

The job market, too, will feel a significant impact from cloud computing technology. He references CIO Bernard Golden’s argument, made in The IT Jobs Cloud Computing Will Create , that while some roles may disappear altogether, others will remain, but in much less demand. trillion mark annually, thanks to the new cloud systems.

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Interview with Wes Nichols, MarketShare

socalTECH

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.