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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

I think that the biggest news for StartEngine this year is our productivity. 2012 has been a remarkably interesting year in terms of developments in technology. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. It was a big year for us.

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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. A little history, we launched our product years ago, Search IQ.

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SocialVibe Aims Product At Politics

socalTECH

Los Angeles-based SocialVibe , the online advertising firm run by Jay Samit, said today that it has launched a new, political advertising solution ahead of the 2012 elections.

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WhatRunsWhere Targets Ads On Android

socalTECH

Are you trying to figure out where your competitors and running in-app advertising on Android? San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running into mobile apps for the Android operating system. Pricing on the new tool was not announced.

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Rubicon Project Goes Mobile

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said its new REVV for Mobile product helps publishers to sell mobile ad inventory, through both direct and indirect sales channels.

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Local Corporation Adds Real Time Polling

socalTECH

Irvine-based Local Corporation , the provider of local business directory websites and related products, said today that its Rovion ad management system now includes the ability to add real-time polling on its rich media ads. READ MORE>>.

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The Israel Conference

SoCal Tech Calendar

Friday, June 1, 2012 -- The Israel Conference. May 31 and June 1, 2012. The Israel Conference is a fast-paced business conference showcasing the vitality and growth of Israel-facing business through a variety of panels on hot industry topics and trends with world-class speakers and high-quality networking. See [link] (more)