6 Reasons Earned Social Engagement Surpasses Paid Ads
Startup Professionals Musings
JULY 3, 2022
Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products. Don’t connect the latest platform, which may be transient, with the larger phenomenon of digitally enabled social conversations. You need influencers more than advocates. This part isn’t new.
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