socalTECH

MARCH 26, 2018

Snap has a history of buying companies to help it advanced its products; the company bought Vergence Labs in 2014 to power its Spectacles line; it recently acquired Metamarkets, a developer of programmatic advertising tools; and acquired Ctrl Me Robotics, a maker of drone technology, back in May. READ MORE>>.

Snapchat 138

Snapchat Venice Startup Report 138

InfoChachkie

MAY 19, 2014

Unfortunately, many of these professionals are doing so with a desktop mindset more akin to 2004 than 2014. Instead of foisting antiquated conversion funnels on mobile users, advertisers should offer consumers what they want - the opportunity to transact (or learn more) with a single click.

Company 200

Company Companies Mobile Advertising 200

socalTECH

AUGUST 8, 2014

in revenues for the three months ended June 30, 2014, down from the $101.1M The company said the drop came due to a shift away from higher CPM direct display advertising. Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M in revenues for the similar quarter in 2013.

Demand 138

Demand Content Media eHow 138

socalTECH

FEBRUARY 25, 2015

Los Angeles-based online advertising technology developer Rubicon Project > has just passed the $100M mark, reporting yesterday that its 2014 year end revenues were $125.3M. Rubicon Project is led by Frank Addante, and helps online publishers optimize the advertising on their website to gain the most revenue. for the quarter.

Advertising 100

Advertising .Net Report Los Angeles 100

socalTECH

FEBRUARY 9, 2015

Los Angeles-based online advertising technology developer OpenX announced that it exceeded $100M in net revenues in 2014, making the company the latest area company to pass the milestone. The company explained that mobile advertising, in particular, grew 100 percent, and is now 25 percent of the company''s inventory.

OpenX 100

OpenX Advertising .Net Los Angeles 100

socalTECH

MAY 4, 2016

Los Angeles-based Giant Media , a native advertising company which is part of Adknowledge, said this morning that it has named John Cobb as its CEO. Giant focuses on native video advertising for brands. Giant focuses on native video advertising for brands. READ MORE>>.

Media 100

Media Advertising Los Angeles Capital 100

socalTECH

DECEMBER 7, 2016

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Gimbal was spun out of Qualcomm in 2014, and had started as a project within Qualcomm in 2010.

Mobile 100

Mobile Santa Monica Advertising Acquisition 100

socalTECH

FEBRUARY 5, 2015

Santa Monica-based MGID , which provides native advertising, says its move from New York to Los Angeles earlier this year helped drive "dramatic growth" at the company. mgid native advertising exchange' MGID said it saw a 21.7 MGID said it saw a 21.7 The company also said it benefited from mainstream adoption of native ads.

Los Angeles 100

Los Angeles Help Angel Santa Monica 100

socalTECH

JULY 19, 2019

ZEFR will continue to focus on its other business, in context-sensitive advertising for YouTube, and will have around 150 employees left in that business unit. It sold that business, Movieclips.com, in 2014, to Fandango. Vobile said ZEFR's businesses produced over $40M in recurring, profitable revenue in 2018. READ MORE>>.

Fandango 127

Fandango Content Los Angeles Startup 127

socalTECH

FEBRUARY 23, 2021

Los Angeles-based Zefr, which helps marketers measure brand impact and advertising on such platforms as YouTube and Facebook, said this week that it has named a current Bed, Bath, and Beyond exec to its board of directors. Zefr is led by co-CEOs and co-founders Rich Raddon and Zach James.

Advertising 113

Advertising Los Angeles Platform Media 113

socalTECH

JULY 29, 2015

Los Angeles-based online advertising automation technology developer Rubicon Project reported some healthy growth in its second quarter. in revenues, an 88 percent increase from the second quarter of 2014, when it had revenues of $28.3M. Rubicon said Tuesday afternoon that it had $53.0M

Advertising 100

Advertising Los Angeles Organization Acquisition 100

socalTECH

OCTOBER 21, 2019

Los Angeles-based advertising exchange operator Rubicon Project said this morning that it has acquired RTK.io , a developer of open source, header bidding solutions for publishers. was based in New York City, and was founded in 2014; Rubicon said it will add RTK.io's "strong group of header bidding experts and Prebid developers" to its team.

Framework 100

Framework Advertising Demand Los Angeles 100

socalTECH

MARCH 1, 2016

However, The Trade Desk , the advertising software developer led by Jeff Green, has quietly pushed past $202M in revenues, to become one of the faster growing firms in the region. The company--which quietly disclosed the $202M in 2014 revenues in the 2015 Inc.

Ventura 100

Ventura High Tech Advertising Software Development 100

socalTECH

MARCH 6, 2015

The announcement came as part of Demand Media''s quarterly results announcement, where the company reported 2014 revenues of $172.4M. Santa Monica-based Demand Media said Thursday that it has named a new CFO, appointing Rachel Glaser to the position. Glaser was most recently the CFO of Move, Inc.

Demand 100

Demand Media Santa Monica Advertising 100

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. In 2014, we raised quite a bit of money from St. The company has grown about 200 percent since 2014, in terms of revenue. Cloud, and really went full force. One of my partners was St.

Startup 174

Startup Metrics Customer Custom 174

Tech.Co

SEPTEMBER 1, 2015

In that light, video advertisements are actually widely considered to be one of the most valuable digital marketing strategies that you can use to engage with that demographic. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 95

Company Companies Advertising Media 95

socalTECH

OCTOBER 21, 2014

Nanxi Liu: In 2010, an industry report came out that predicted that digital signage was going to be a $4 billion market in 2014. media social advertising open software display entrepreneur startup interview nanxi' We''ve now grown to thirty five people in our LA headquarters. How big is this market? It''s actually $14 billion already.

Social Media 178

Social Media Media Startup Culver City 178

TechCrunch LA

OCTOBER 19, 2019

At the time Whisper had roughly 20 million monthly active users across its app and website, which the company was looking to monetize through programmatic advertising, rather than brand-sponsored campaigns that had provided some of the company’s revenue in the past. Whisper’s last round was a $36 million Series C back in 2014.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

JANUARY 3, 2014

The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. We hope the advertising will be much more considerate of users, helping them on their mission, and so that it can help you achieve something, consumer or acquire something, or watch something.

Entertainment 206

Entertainment Startup Southern California Netflix 206

socalTECH

SEPTEMBER 2, 2016

Best Fiends was released in October of 2014, and Seriously says it has 2 million daily active players on the game, which has been downloaded over 40 million times. The new video plays off the themes of obsessive videogaming by users and Walsh's role on Grey's Anatomy.

Los Angeles 113

Los Angeles Activity Capital Invest 113

socalTECH

MAY 7, 2015

Playhaven is a mobile ad network, which Science had acquired in September of 2014. Los Angeles-based startup studio and incubator Science said late Wednesday that it has seen its first exit, and has sold Playhaven to RockYou. Financial terms of the sale were not disclosed.

Incubator 100

Incubator Mobile Acquisition Los Angeles 100

Both Sides of the Table

JANUARY 6, 2014

As we’ve ramped up direct sales over the last few years our need to have relationships with the major media & advertising companies has become critical. See as a board we can already see very clearly how our 2014 & 2015 years pencil out with a fair degree of predictability. And here’s the thing.

Startup 325

Startup Sales Technical Review Software Review 325

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest.

Social Media 131

Social Media Startup Tool Google 131

Tech.Co

MARCH 5, 2015

She was a member of the founding team at LinkExchange, pioneering the online banner advertising network. She’s a startup advisor, mentor, investor and was a finalist in Fortune’s 2014 Brainstorm Tech Startup Idol competition. She’s been on the founding team of 9 startups, six with successful exits.

Santa Barbara 70

Santa Barbara Startup Mentor Social Network 70

Startup Professionals Musings

OCTOBER 9, 2015

According to Tim Cook at Apple, there were over 9 million registered developers in 2014. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. The price of entry can be less than $10,000, so the competition is huge and growing rapidly.

Startup 98

Startup Platform Pricing Netflix 98

TechCrunch LA

SEPTEMBER 7, 2021

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. But then Facebook became a more crowded platform, and the same happened with Google: more advertisers, higher CPM and a more competitive environment.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JANUARY 31, 2011

Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Juniper forecasts that by 2014 the global opportunity for LBS will reach $13 billion, and Global Industry Analysts projects that by 2015 the global LBS market could be $21 billion.

Services 91

Services Startup Competition Entertainment 91

Both Sides of the Table

APRIL 25, 2011

So assume that in 2012 the company would do $20 million in sales and $2 million in profits (10%) and 2013 they would do sales of $25 million and $4 million in profit (16% net margin) and then slow growth in 2014 to $30 million and $6 million in profit (20% profit). That is $12 million in profits over 3 years. Even tech blogs know this.

Services 332

Services Venture Capital IP Startup 332

Startup Professionals Musings

SEPTEMBER 3, 2013

Broadcast sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. “Coopetition,” or strategic cooperation with a competitor is another angle. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.)

Competition 84

Competition Entertainment Advertising Social Media 84

socalTECH

MAY 23, 2017

Jonathan, who was Founding CEO and President of AdColony (which sold to Opera for $350 Million in June of 2014), also told us why he got back in the startup game, even though he could be just sitting on a beach in Bali after his prior success. Jonathan Zweig: I was the largest shareholder in our exit to Opera, when AdColony sold in 2014.

Startup 113

Startup Southern California UCLA Technical Review 113

Startup Professionals Musings

AUGUST 2, 2012

Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Juniper Research forecasts that by 2014 the global opportunity for LBS will reach $13 billion, and Global Industry Analysts projects that by 2015 the global LBS market could be $21 billion.

Services 82

Services Competition Mobile Entertainment 82

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest.

Social Media 107

Social Media Tool Google Yahoo 107

Tech Zulu Event

FEBRUARY 5, 2014

This year’s TZ #startupforecast (Jan 28, 2014) was no exception. 2014 looks to be the year of emerging technologies (wearables, bitcoin, etc.) The company hopes to prepare advertisers for varying screen sizes. Projection for 2014? Get yourself up to speed by reading through JATI, Inc.’s Summary of Topics.

Startup 95

Startup Google Education Venture Capital 95

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

Technical Review 76

Technical Review Advertising Google Screening 76

Startup Professionals Musings

AUGUST 10, 2014

The concept of free goods and services to get you hooked, financed by deep pockets or advertising, seems marginally ethical to many. Martin Zwilling First published on Entrepreneur.com on 8/1/2014. The purest form of capitalism has always meant charging a fair price and making a fair profit. entrepreneur revenue startup user count'

Entrepreneur 98

Entrepreneur Organization Invest Customer 98

Startup Professionals Musings

AUGUST 22, 2014

One of the free sources above, or just the teaser data from an online report advertisement, is often more than adequate as a third-party reference for credibility. Martin Zwilling First published on Entrepreneur.com on 8/15/2014. Successful entrepreneurs get the job done quickly, without breaking the bank.

Marketing 97

Marketing Entrepreneur Statistics Research 97