Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

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Tech Zulu Event

MARCH 25, 2014

As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works. Joergen Aaboe – Momentfeed , combining life foot traffic with reduced customer acquisition costs.

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Entertainment Google Entrepreneur Course 99

TechCrunch LA

JULY 3, 2018

Postie uses a combination of online data collection and an on-demand print and mail technology to give its customers turnaround times on print orders in as little as 24 hours and what the company boasts is the equivalent of online ad-targeting.

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Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

TechCrunch LA

DECEMBER 18, 2019

Meet GIGXR , the new owner of all of the assets of Pearson Immersive Learning Group , a subsidiary of the education and media publishing giant, Pearson. The serial entrepreneur had been in discussions with Pearson for the better part of a year to acquire the company’s VR and AR assets.

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socalTECH

FEBRUARY 5, 2016

Los Angeles-based Represent , a social commerce startup which helps influencers and celebrities sell T-shirts and merchandise to their fans, has been acquired by custom T-shirt site CustomInk. The startup was lauched in May of 2014, and was founded by Bryan Baum, Leo Seigal and Andrej Pancik, who had met as students at Oxford University.

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Startup Professionals Musings

AUGUST 29, 2022

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side. In the U.S.,

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Startup Professionals Musings

OCTOBER 23, 2022

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Google scores high for tools, location, and social media data sharing, but not for biometric data.

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Social Media Tool Google Yahoo 107

Tech Zulu Event

JUNE 23, 2016

Founded by Amit Rathmore in California, Quintype delivers modern-day media operations via this cloud-based SaaS service. Functioning as a data-driven, end-to-end platform that seamlessly integrates the most important functionality you need to successfully run a modern media operation, Quintype is the epitome of 21st century digital media.

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Startup Professionals Musings

NOVEMBER 25, 2019

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side. In the U.S.,

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Competition Case Study Platform Yahoo 127

TechCrunch LA

SEPTEMBER 7, 2021

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. At the time, it was doing Facebook media buying for e-commerce companies. And then bit by bit, we grew the organization.

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Tech Zulu Event

DECEMBER 18, 2013

TechZulu is excited to invite you to the 2014 Startup and Entrepreneurial Forecast taking place on Tuesday Jan. We will have a line up of amazing panelist who will share their insights and forecast for startup trends in 2014. Peter Csathy - CEO Manatt Digital Media Ventures. He continues to sit on the board of Sorenson Media.

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Startup Professionals Musings

MAY 31, 2015

Per a new study by networking giant Cisco , the world’s yearly mobile data traffic grew 69 percent in 2014, reaching 2.5 Virtual living: the rise and growing dominance of social media. This gives rise to the personalization and customization that we all want. Crowdsource: putting your audience to work beyond customers.

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Startup Social Media Entertainment Metrics 106

TechCrunch LA

JUNE 3, 2022

Nasty Gal CEO Sophia Amoruso is credited with coining the term in the title of her 2014 memoir, “#Girlboss,” which chronicled her rags-to-riches success and was adapted into a Netflix show. It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad. Please stop using the word Girlboss thank you.

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Startup Netflix Los Angeles Innocal 280

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion by 2014. There are 2.9 Not so fast.

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Startup Professionals Musings

SEPTEMBER 20, 2014

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters are hard to find. Customers buy solutions, not technology. Look for customer willingness and ability to pay.

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Technology Startup Social Media Customer 114

Both Sides of the Table

JANUARY 6, 2014

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.

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Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

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Startup Professionals Musings

JUNE 27, 2014

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. If you don’t have a high level of commitment and passion, you customers won’t seek you out. Customers can touch and see a great product, but services are a bit ethereal.

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Services Startup Training Writing 105

socalTECH

MARCH 10, 2017

Robert Blatt: We say to people that we do customer experience for multi-location brands. Our platform enables them to manage the digital representation of their locations, and engage with consumers in paid, social, and search, to improve that customer experience. So what does your customer look like nowadays? ,p>

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Google Paid Search Mobile Activity 127

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). Just don’t spam people.

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Press Startup Writing Training 319

Tech Zulu Event

JANUARY 4, 2016

In 2014, 83 percent of healthcare organizations were already using Cloud technology for some of their processes, and that number is expected to continue growing through 2016 to improve patient care. Medical professionals can now create dental implants, hearing aids, and even customized prosthetic limbs using 3-D printing.

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Technical Review Social Media Media Research 40

Startup Professionals Musings

OCTOBER 9, 2015

According to Tim Cook at Apple, there were over 9 million registered developers in 2014. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Just getting an app accepted into the Store won’t get it found and downloaded by your targeted customers.

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Both Sides of the Table

NOVEMBER 11, 2013

If you choose your name well and it represents what your customers value in you then it will be memorable, differentiated and meaningful. Be open & transparent (mimicking the greater social order changes that have come with blogs & social media). A brand is a marathon, not a sprint.

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Startup Professionals Musings

AUGUST 10, 2014

Its only been in the last 10 years that social-media companies, such as Facebook and Twitter, have achieved market valuations in billions of dollars, while clearly sacrificing revenue to gain users. High customer loyalty and high team passion. Martin Zwilling First published on Entrepreneur.com on 8/1/2014.

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Startup Professionals Musings

AUGUST 24, 2015

Progress through these phases is unpredictable in time, often takes many years, and can only be measured by customer surveys and market penetration analyses. Early hype actually should precede the final product, and consists of proof-of-concept stories, media events and industry exposure. Many startup solutions flame out at this point.

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Startup Professionals Musings

JULY 30, 2014

Certainly, I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market. Timing is critical, as well as a focus on marketing and customer satisfaction.

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Technology Entrepreneur Study Research 103

socalTECH

APRIL 18, 2014

Your customer base is in an age old industry, not known for rapid technology adoption - how have you found reception to your product? Todd Davis: The reason this is news in 2014, is exactly as you state. That''s leading to rapid conversion in our customer target base. The industry tends to be status quo oriented.

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Mobile Startup Oracle Los Angeles 133

Startup Professionals Musings

DECEMBER 6, 2014

Message delivery must be customized for each investor. It takes more than one person to build a business, so the lone entrepreneur, without support from any visible team, advisors, partners, or potential customers, will not attract investors. Marty Zwilling First published on Entrepreneur.com on 11/28/2014.

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Startup Professionals Musings

NOVEMBER 1, 2014

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Manage customer service. Marketing and sales to Gen-Y customers. Marty Zwilling First published on Entrepreneur.com on 10/24/2014.

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Entrepreneur Technical Review Software Review Report 106

Startup Professionals Musings

JANUARY 3, 2018

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

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Startup Case Study Platform Yahoo 61

Startup Professionals Musings

MAY 31, 2014

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). Building a huge inventory before you have a confirmed customer is not a convincing strategy. Make your focus and priorities clear.

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Startup Professionals Musings

MAY 10, 2014

You probably realize that the leading edge is very near the bleeding edge, where only early adopter customers dare to tread. On the other hand, if you wait for competitors to get there first, you may be left in the dust with no customers. Otherwise, look for advances from distributors, vendors or even future customers.

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Startup Professionals Musings

NOVEMBER 8, 2014

Of course, every risk level can be mitigated by a good plan that addresses the issue, offers a credible action plan, and will convince you, as well as investors and customers, that what looks like a risk to many is actually a sustainable competitive advantage for your startup. Marty Zwilling First published on Entrepreneur.com on 10/31/2014.

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Entrepreneur Sites Technical Review Social Media 101

Both Sides of the Table

APRIL 25, 2011

So assume that in 2012 the company would do $20 million in sales and $2 million in profits (10%) and 2013 they would do sales of $25 million and $4 million in profit (16% net margin) and then slow growth in 2014 to $30 million and $6 million in profit (20% profit). That is $12 million in profits over 3 years. You own the IP you create.

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Startup Professionals Musings

AUGUST 16, 2014

If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social-media marketing and ecommerce technologies. Martin Zwilling First published on Entrepreneur.com on 8/8/2014. Although technology is getting more pervasive in business, it’s not rocket science. Are you there?

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Tech Zulu Event

JULY 13, 2015

billion in 2014 Singles’ Day sales, spurred by more than $2 billion in the first hour.) No matter where you spend your time — TV; radio; newspapers; podcasts; fashion , technology , business , and entertainment websites; shopping portals; or social media — you’ve probably been exposed to dozens of mentions of Prime Day by now.

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Sales Social Media Competition Entertainment 40

Startup Professionals Musings

AUGUST 22, 2014

Conduct your own customized market research. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group or opinion survey. Martin Zwilling First published on Entrepreneur.com on 8/15/2014. Successful entrepreneurs get the job done quickly, without breaking the bank.

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Marketing Entrepreneur Statistics Research 97