TechCrunch LA

JANUARY 26, 2022

Founded in 2014, Glossier is widely touted as one of the earliest breakout successes of the DTC model, and raised its Series E last July at a $1.8 The company built its own point-of-sale system and commerce APIs in-house, allowing them to deliver a “seamless” customer experience, former Glossier CTO Bryan Mahoney said in 2018.

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. “It’s now possible to open up a whole new scalable media channel by leveraging the same data driven insights and quantitative approach as digital.”. . They aren’t the only ones.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

Tech Zulu Event

MARCH 25, 2014

As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works. Erin Korogosky – Beckon , Performance management for marketing companies.

Entertainment 99

Entertainment Google Entrepreneur Course 99

socalTECH

APRIL 12, 2017

Creativebug , the online educational video site for the arts and crafts market which was last owned by Otter Media , the joint venture between AT&T and The Chernin Group, has been acquired by Jo-Ann Stores , the arts and crafts retailer. Creativebug had been acquired by Otter Media in 2014, for $10M. READ MORE>>.

Education 113

Education Media Demand Acquisition 113

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. That means your marketing must now include shopping apps, location-based services and mobile wallets. Blogs must provide value to customers.

Customer 103

Customer Custom Marketing Social Media 103

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

TechCrunch LA

DECEMBER 18, 2019

Meet GIGXR , the new owner of all of the assets of Pearson Immersive Learning Group , a subsidiary of the education and media publishing giant, Pearson. The serial entrepreneur had been in discussions with Pearson for the better part of a year to acquire the company’s VR and AR assets.

Training 100

Training Education Media Los Angeles 100

Both Sides of the Table

MARCH 24, 2014

It turns out it actually takes time to build a high-growth business with differentiated intellectual property and roll out large, enterprise-class marketing solutions. ” So it’s now March 2014 – 5 years since I started investing. 5 years ago. How is my scorecard looking? I’m already back to work.

Venture Capital 387

Venture Capital Downey Writing Press 387

Startup Professionals Musings

OCTOBER 23, 2022

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Google scores high for tools, location, and social media data sharing, but not for biometric data.

Social Media 107

Social Media Tool Google Yahoo 107

Tech Zulu Event

DECEMBER 4, 2014

But last August 28, 2014 seemed like a dawning of a new era in the Twitter world as Ian Chan, Twitter’s engineer, announces that the tool is available for just about anyone who wants to utilize it. But what does this mean for marketers? Will it be able to help brands market themselves better in social media?

Content 93

Content Marketing Social Media Journal 93

socalTECH

MARCH 20, 2017

Burbank-based Machinima said last week that it has named Russell Arons , Senior Vice President of Worldwide Marketing of Machinima owner Warner Bros. Gutstein has been CEO of Machinima since 2014. Arons will now lead Machinima's creative, marketing services, data analytics, business development and operations. Warner Bros.

Electronic Arts 113

Electronic Arts Burbank Entertainment Marketing 113

TechCrunch LA

APRIL 23, 2018

The account “hack” was architected by brud as part of an ongoing virtual reality drama playing out on Instagram and other social media platforms between avatars it had developed, all designed to attract media attention, according to people with knowledge of brud and its plans. ” That was a lie. It worked. .

Social Media 254

Social Media Los Angeles Media Geni 254

Tech.Co

SEPTEMBER 1, 2015

There’s just no getting around it: part of building any strong startup means cultivating a robust online presence that reaches directly to today’s tech savvy market. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 107

Company Companies Advertising Media 107

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Tech Zulu Event

DECEMBER 18, 2013

TechZulu is excited to invite you to the 2014 Startup and Entrepreneurial Forecast taking place on Tuesday Jan. We will have a line up of amazing panelist who will share their insights and forecast for startup trends in 2014. Brock Pierce is a 10x entrepreneur best known for pioneering the market for digital currency.

Startup 111

Startup Entertainment Media Santa Barbara 111

Startup Professionals Musings

JANUARY 26, 2020

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Google scores high for tools, location, and social media data sharing, but not for biometric data.

Social Media 131

Social Media Startup Tool Google 131

Startup Professionals Musings

JULY 19, 2015

The rate of new entrepreneurs increased about 10 percent, from 280 out of 100,000 adults in the 2014 Startup Activity Index, to 310 out of 100,000 adults in the 2015 Index. 275 IPOs were completed in 2014, topping the 2013 total of 222 by more than 23%. The world is a now single market, both homogeneous and heterogeneous.

Startup 108

Startup Social Media Entrepreneur Satisfaction 108

TechCrunch LA

NOVEMBER 4, 2019

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. The first phase was the rise of the media platforms: YouTube, Instagram, etcetera, that allowed creatives to build audiences. With new followers — today her account, @weworewhat , has 2.2

Platform 170

Platform Marketing Tool Venture Capital 170

Tech Zulu Event

JUNE 23, 2016

Founded by Amit Rathmore in California, Quintype delivers modern-day media operations via this cloud-based SaaS service. Functioning as a data-driven, end-to-end platform that seamlessly integrates the most important functionality you need to successfully run a modern media operation, Quintype is the epitome of 21st century digital media.

SaaS 49

SaaS Artificial Inteligence Netflix Platform 49

Tech.Co

NOVEMBER 12, 2015

When Los Angeles, CA was listed as the fastest-growing tech startup region in 2014, many guesses were raised about the root cause of its success. s other startup advantages include: A long media history: Companies such as Netflix and Buzzfeed are based in L.A. Could it be the large number of new companies? Don’t stop with just one.

Cornerstone OnDemand 113

Cornerstone OnDemand Startup Buzzfeed Los Angeles 113

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. billion by 2014. Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

OCTOBER 18, 2015

There is a lot of uncertainty about the state of the private, high-growth technology markets and the venture capital markets that underpin them. There is nobody to blame for this abandonment of common sense – it is simply the market being the market and we’re doomed to repeat history. It’s just a market.

Venture Capital 150

Venture Capital Pricing Platform Marketing 150

InfoChachkie

JANUARY 25, 2016

It is no secret that the number of private companies with valuations in excess of one billion dollars has skyrocketed since the start of 2014. As show in CBInsight’s chart, the number of such “unicorns” created during the first half of 2014 was roughly equivalent to the number created during the prior three years.

Startup 100

Startup Entrepreneur Invest Venture Capital 100

Tech Zulu Event

JULY 28, 2014

Fact: social media is among the top most powerful communication tools today. Pew Internet Project’s research on Social Networking reports that as of January 2014, 74% of online adults use social networking sites. Digital Insights reports in their 2014 Social Media statistics that Facebook has 1.01 And why is that?

Snapchat 82

Snapchat Social Media Social Network Media 82

TechCrunch LA

JUNE 3, 2022

Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. Nasty Gal CEO Sophia Amoruso is credited with coining the term in the title of her 2014 memoir, “#Girlboss,” which chronicled her rags-to-riches success and was adapted into a Netflix show. And who cares?

Startup 280

Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Startup 99

Startup Social Media SEM Advertising 99

Both Sides of the Table

OCTOBER 26, 2014

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The other thing that tech execs often want to do is to delegate the PR to their marketing person. I wrote about how to build relationships with journalists in this post.

Press 319

Press Startup Writing Training 319

Both Sides of the Table

JANUARY 6, 2014

By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how to market our products and company. So our board meetings consisted of discussion about.

Startup 325

Startup Sales Technical Review Software Review 325

Startup Professionals Musings

AUGUST 24, 2015

Creating a successful startup is all about marketing these days, no matter how compelling your solution. According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Peak of inflated expectations.

Startup 97

Startup Marketing Entrepreneur Social Network 97

TechCrunch LA

SEPTEMBER 14, 2018

Oculus has pumped hundreds of millions of dollars into funding VR content, and while the headset market is still small, developers have built plenty of games and experiences. If anything, the OculusVR acquisition in 2014 signaled that Facebook saw VR as a social final frontier. See full agenda here. Kickstarting an Industry.

UCLA 185

UCLA Startup Snapchat Los Angeles 185

Startup Professionals Musings

SEPTEMBER 20, 2014

Instead, they need to validate a customer problem and real market need first. Exciting new technologies these days range from the easier to use social media software platforms I see almost every week, to new transportation models, like consumer space travel and hydrogen fuel autos. Your passion isn’t enough to create a market.

Technology 114

Technology Startup Social Media Customer 114

socalTECH

MARCH 10, 2017

Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. What we did in 2014-2015 and most of 2016, was to really, really refine the business model, so that we could be a successful company, and not just have a successful product. What's the biggest thing that the company has done since you came on?

Google 127

Google Paid Search Mobile Activity 127

Startup Professionals Musings

MAY 31, 2015

Per a new study by networking giant Cisco , the world’s yearly mobile data traffic grew 69 percent in 2014, reaching 2.5 Virtual living: the rise and growing dominance of social media. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 106

Startup Social Media Entertainment Metrics 106

Startup Professionals Musings

JULY 30, 2014

Certainly, I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market. There is always a related market or new country.

Technology 103

Technology Entrepreneur Study Research 103

Startup Professionals Musings

DECEMBER 26, 2013

Twitter was one of the most notable, with a market capitalization now up to $38 billion all by itself. The world is a now single market, both homogeneous and heterogeneous. This approach, popularly known as “glocalization,” means you design and deliver global solutions that have total relevance to every local market you plan to attack.

Startup 109

Startup Entrepreneur Social Media Satisfaction 109

Tech Zulu Event

FEBRUARY 5, 2014

This year’s TZ #startupforecast (Jan 28, 2014) was no exception. In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. 2014 looks to be the year of emerging technologies (wearables, bitcoin, etc.)

Startup 95

Startup Google Education Venture Capital 95