socalTECH

FEBRUARY 18, 2015

Santa Monica-based matchmaking site eHarmony is looking to the overseas market to grow its service, saying today that it is launching a "globalization initiative" this year to add one new country per quarter to its service. eHarmony says it will create region-specific versions of its service, which will be customized for each country.

eHarmony 100

eHarmony Marketing Santa Monica Mobile 100

TechCrunch LA

SEPTEMBER 23, 2020

But the no-longer nascent sneaker and streetwear market is a big market, with the potential to reach $30 billion in sales globally by 2030, according to a recent report by the research firm, Cowen ( cited by The Wall Street Journal , which first reported the financing).

Commerce 255

Commerce Journal Los Angeles Research 255

Startup Professionals Musings

OCTOBER 13, 2012

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 104

Marketing Startup Patents Offshore 104

Both Sides of the Table

MARCH 30, 2016

It is an heroic accomplishment in a brutal fund-raising market in which only market leaders can bring in that sort of money. Invoca had grown steadily and consistently since 2009 and by 2015 SaaS companies with scale had become hot – trading at a median of 7.3x But of course public markets had begun gyrating.

Funding 150

Funding Startup SaaS Venture Capital 150

socalTECH

APRIL 17, 2019

Santa Monica-based cloud-based learning and human capital management provider Cornerstone OnDemand is looking to attract more small business customers, as it extends from its core enterprise market, by offering up a free trial to those businesses. READ MORE>>.

Cornerstone OnDemand 113

Cornerstone OnDemand Santa Monica Training Course 113

socalTECH

MAY 5, 2015

San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015. The company did not disclose any actual revenue numbers.

Report 100

Report San Diego Advertising Software Development 100

Both Sides of the Table

OCTOBER 26, 2020

So mostly we just had to listen to customer feedback from founders, VCs and LPs. Marketing, recruiting, building data products & tools, event management, analyzing the portfolio, etc. For example, we’re now already well into our third growth fund that we started in 2015 (the first returned 2x cash in 3.5

Venture Capital 361

Venture Capital Startup Invest CitySearch 361

InfoChachkie

OCTOBER 20, 2014

This allowed the curriculum to efficiently find its product / market fit. In addition to an Undergraduate Certificate, the Program is launching a Master of Technology Management degree in 2015. I watched the process firsthand, as I have been an entrepreneurial Instructor in the Program for the past eight years.

Santa Barbara 258

Santa Barbara Technical Review Startup Venture Capital 258

Startup Professionals Musings

JANUARY 2, 2016

In business, this means an entrepreneur who never says no to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly.

Customer 65

Customer Custom Startup Satisfaction 65

socalTECH

AUGUST 16, 2016

Los Angeles-based online restaurant ordering and marketing software developer ChowNow says it has connected its software directly into Google search, allowing users to place their food orders directly from a restaurant's Google Business profile. ChowNow is led by Christopher Webb.

Google 100

Google Startup Software Development Los Angeles 100

Startup Professionals Musings

DECEMBER 18, 2015

It’s all about getting customers to make a buy decision. Customers are more in control of their buying decisions than ever before, with the wealth of alternatives and information available online, and interactive access to sources they trust via social media. Get the view from the customer early by talking to real people.

Customer 65

Customer Custom Sales Social Media 65

socalTECH

FEBRUARY 25, 2016

Venice, California-based Signal Sciences , a developer of security tools aimed at the DevOps market, said this morning that it has raised $9.7M The company said its Series A was raised in 2015, and came from Index Ventures. in a Series A round, and launched its products. Signal Sciences is led by CEO Andrew Peterson.

Tool 100

Tool Venice Web Design 100

Startup Professionals Musings

APRIL 20, 2015

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market.

Startup 107

Startup Sales Customer Custom 107

Both Sides of the Table

JUNE 22, 2015

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. PR Malloy (@diddly_do_indy) June 13, 2015.

Outsource Development 150

Outsource Development Startup Customer Custom 150

Tech.Co

FEBRUARY 19, 2021

Nothing is changing for our customers at this time, and we’ll be in touch with customers as and when we have further updates. To put it simply, Amazon is getting instant access to a market it used to operate in. ” However, the platform shuttered in 2015, just five years after its launch.

News 134

News Acquisition Platform Sales 134

Tech Zulu Event

MARCH 2, 2013

The job market, too, will feel a significant impact from cloud computing technology. An IDC study commissioned on behalf of Microsoft has shown that cloud computing will be responsible for creating nearly 14 million new jobs between 2011 and 2015. The survey also found that business revenues could reach the $1.1

Cloud Computing 85

Cloud Computing Marketing CIO Organization 85

Startup Professionals Musings

AUGUST 7, 2015

When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In every case, the relevant pitch needs to start by highlighting a real customer problem, then outlining a new solution, with all the features and disruptive technology.

Product 103

Product Slides Customer Custom 103

socalTECH

JANUARY 2, 2015

What technologies or things are you looking forward to most in 2015? I''m very interested in seeing how the so-called "marketing cloud" emerges and develops further. but I''m eager to see an emerging company or companies tie the silos together, so that large enterprise customers can utilize a unified marketing cloud offering.

Oracle 100

Oracle Southern California Venture Capital Media 100

InfoChachkie

SEPTEMBER 21, 2015

SaaS-based companies grow - The SaaS market is growing 3x faster than the software market (20% vs. 7%), and this rate is expected to continue through 2020. Overall, according to Gartner, the SaaS market will top $22 billion by 2015. Time to market. The result: they had more than 20 enterprise customers on Day 1.

SaaS 100

SaaS Entrepreneur Startup Satisfaction 100

Startup Professionals Musings

OCTOBER 19, 2015

That’s why I recommend that they find a co-founder who loves business challenges, including marketing and finance. Thus it’s a waste of time for most entrepreneurs to be looking for investors until they have a product and some customer revenue. Business people know how to downplay the technology and market the value of the solution.

Technical Review 101

Technical Review Patents Entrepreneur Customer 101

Startup Professionals Musings

SEPTEMBER 21, 2015

That’s a win-win-win deal, since the ease-of-use attracts more people to the new site, it enhances the Facebook brand, and it simplifies the customer interaction. Here are the other reasons to use this strategy: It reduces common costs and customer learning curves. Complementary advantages can expand both markets.

Startup 102

Startup Customer Custom IBM 102

Startup Professionals Musings

AUGUST 24, 2015

Creating a successful startup is all about marketing these days, no matter how compelling your solution. According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Peak of inflated expectations.

Startup 97

Startup Marketing Entrepreneur Social Network 97

Startup Professionals Musings

FEBRUARY 28, 2015

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. Vendor costs are subject to change, customers are fickle, competitors come out of the woodwork and the economy can take a downturn.

Startup 103

Startup Pricing Sample Customer 103

TechCrunch LA

APRIL 11, 2022

Its approach is also drastically different from most fertility service providers — it has savvy, intelligent marketing; a tech-enabled and fully virtual care facility; a focus on compassion; and ample customer education to help patients feel involved and understood. The company today has 12 outlets in 10 cities in the U.S.

Help 161

Help Startup Technical Review Education 161

Both Sides of the Table

MAY 3, 2015

Scott Belsky (@scottbelsky) April 29, 2015. I went as far as to call it the best Tweet of 2015 so far because it encapsulated my advice so succinctly. Other times she comes back with even more conviction about the founders, market or products. I saw this Tweet recently by Scott Belsky, co-founder and CEO of Behance.

Startup 150

Startup Venture Capital Invest Framework 150

Startup Professionals Musings

NOVEMBER 14, 2015

Every entrepreneur is quick to tell friends and potential investors about his or her vision of changing the world, about all the customers who have expressed an interest, and about all the other investors who are lining up to get a piece of the action. Is your customer-acquisition rate accelerating? Margins should be increasing.

Acquisition 100

Acquisition Entrepreneur Customer Custom 100

Startup Professionals Musings

AUGUST 20, 2011

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Entrepreneur 103

Entrepreneur Patents Offshore Startup 103

Startup Professionals Musings

SEPTEMBER 28, 2015

A large and growing market opportunity. Investors look for startups which can address large markets, meaning those larger than a billion dollars and growing at double-digit rates. Small markets tend to change more rapidly with the economy, and may be more easily influenced by fads and competitors with recognized brand names.

Pricing 100

Pricing Technical Review Entrepreneur Startup 100

Startup Professionals Musings

JUNE 26, 2015

As a model, think high-quality marketing collateral, with text and graphics in columns and sidebars, but focused on the value of your business, rather than selling your product. I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future. Clearly define your business model.

Summary 101

Summary Patents Technical Review Competition 101

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Match with competitor prices and market demographics.

Technical Review 108

Technical Review Pricing Startup Software Review 108

socalTECH

FEBRUARY 10, 2017

They've solved it at the enterprise paint point, where we are at the mid-market. Our product was built specifically for the mid market, and we've been riding the wave of IT budgets, which are starting to open up, and companies are really quickly signing up because this is a big pain point, from their perspective.

Startup 124

Startup Cornerstone OnDemand Software Review Woodland Hills 124

socalTECH

MARCH 10, 2017

Robert Blatt: We say to people that we do customer experience for multi-location brands. Our platform enables them to manage the digital representation of their locations, and engage with consumers in paid, social, and search, to improve that customer experience. So what does your customer look like nowadays? ,p>

Google 127

Google Paid Search Mobile Activity 127

Startup Professionals Musings

JULY 18, 2015

Businesses stopped hiring for lifetime commitments some time ago, as markets change so rapidly and companies need to tune their workforce for changing economic conditions. Simply defining yourself as a specialist or professional minimizes the stigma of a consultant role (think marketing specialist or staffing professional).

Services 100

Services Startup Software Review Social Media 100

Startup Professionals Musings

JULY 24, 2015

In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Start building your customer community early. It's the first step to full use of social media marketing. Start today.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

TechCrunch LA

NOVEMBER 5, 2019

” Through this window into the market, Chen knew that there was a way to circumvent the time-consuming process of booking a doctor’s visit to get a test scheduled and performed. For Scanwell, it’s the culmination of a three-year journey to bring their first diagnostic test to market.

Screening 148

Screening Sample Los Angeles Funding 148

InfoChachkie

JANUARY 4, 2016

In November of 2015, Citrix announced that it will spin out the “GoTo” Division, of which GoToMeeting remains the flagship product, as a standalone public company. Many of the tactics we deployed simply do not work in today’s market. I knew that every dollar I spent to acquire a customer resulted in a 4x return.

SaaS 100

SaaS Yahoo Advertising Customer 100

InfoChachkie

JANUARY 21, 2019

In-store customers are limited to purchasing one unit of each product. Some online customers utilize bots, at about $100 per use, to ensure they will have a legitimate shot at fulfilling at least part of their wish list. Without a bot, getting what you want is largely a crapshoot.

Demand 160

Demand Pricing Product Equity 160