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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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Reflections On 2017: Peter Cowen, Sutton Capital Partners

socalTECH

What was the biggest personal lesson you learned from 2017? Are there any technology innovations, gadgets, devices, software that particularly caught your eye in 2017? The attractive by-product is that I am reading more and working out more. To start the day earlier and value routine in the morning.

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A year in review: productboard’s top 10 posts from 2017

socalTECH

At productboard we aim to bake best practices of product management straight into the interface, so you can improve the way you manage your products right out of the box. In the meantime, we’ll continue publishing thoughts and ideas we’ve learned from great product managers here. Read on for our top posts from 2017! ??

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Direct-to-Consumer Packaging: Delighting Customers in a New Era of Retail

SoCal Tech Calendar

Wednesday, January 25, 2017 -- Direct-to-Consumer Packaging: Delighting Customers in a New Era of Retail. For product entrepreneurs, designers, and manufacturers: the first MAKE IT IN LA event for 2017! E-commerce has quadrupled in the past decade and direct-to-consumer has become a key sales channel for products.

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Six ways to make your site-app-product go viral.

Berkonomics

From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Intrigued by the thought, I recently made a list.

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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

There are others, like Norton LifeLock , acquired in 2017 by Symantec for $2.3 There seems to be an insatiable demand from consumers for a better shopping experience, meaning they will pay a premium to a company that can present them a better match in products to their interests, without jeopardizing their good name.

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Launching Your Product in the New Reality of Retail (MAKE IT)

SoCal Tech Calendar

Wednesday, July 26, 2017 -- Launching Your Product in the New Reality of Retail (MAKE IT). If you have a consumer product, planning and executing your launch is critical to thrive–or even just survive–in today’s repidly changing landscape of retail.

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