TechCrunch LA

FEBRUARY 19, 2020

based media company angling to be the conscious consumer’s answer to Refinery29. Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

NOVEMBER 29, 2011

Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , According to LIN TV, it has acquired a majority ownership position in Nami Media. Financial terms of the investment and acquisition were not disclosed.

Media 168

Media CPC Acquisition Google 168

socalTECH

AUGUST 11, 2021

Santa Monica-based contextual advertising technology developer GumGum says it has acquired JustPremium, a rich media and video ad marketplace in Europe. Financial terms of the acquisition were not announced. JustPremium is based in Amsterdam, and has approximately 150 employees.

Santa Monica 113

Santa Monica Advertising Acquisition Media 113

socalTECH

FEBRUARY 19, 2014

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

socalTECH

FEBRUARY 2, 2011

Encinitas-based Verve Wireless , which develops mobile applications for local publishers, said today that it has acquired Deconstruct Media , a mobile advertising technology firm. Financial terms of the acquisition were not disclosed. Verve said that Deconstruct's team will be based of it its Washington, DC office.

Media 145

Media Press Advertising Mobile 145

socalTECH

MAY 12, 2017

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. Donut Media is venture backed by Techstars Ventures, 3311 Ventures, Fontinalis Partners and professional driver Ryan Tuerck. What is Donut Media?

Media 177

Media Content Platform Artificial Inteligence 177

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. Unilever buys Dollar Shave Club for reported $1B value.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

NOVEMBER 21, 2014

Patrick Quigley: People often have the wrong perception of Vantage Media. As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. Who we are today, is an ad technology company.

Media 162

Media Advertising Startup Platform 162

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

FEBRUARY 10, 2021

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 Viant is led by technology veteran Tim Vanderhook, who founded Viant with brothers Chris and Russ.

Acquisition 113

Acquisition Advertising Pricing Software 113

socalTECH

MAY 7, 2014

Score another exit for technology veteran Jeff Zwelling. Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

DECEMBER 6, 2011

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. 24/7, which is part of WPP, said it will incorporate Panache's digital video ad technology and formats into its Open AdStream platform. The firm was founded in 2006.

Media 140

Media Advertising News Los Angeles 140

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JANUARY 13, 2012

Culver City-based PK4 Media , an online video advertising network operator, said Thursday that it has acquired JSFour , a fellow video ad technology firm. Financial terms of the buy were not disclosed. The companies said the two have been working together on an advanced video distrbution platform. READ MORE>>.

Culver City 124

Culver City Media Advertising Platform 124

socalTECH

JULY 9, 2019

Hedges is a longtime Southern California technology veteran, who was most recently President and CEO of Velocify. Hedges served in that position until its recent acquisition by Ellie Mae. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

Tech.Co

JANUARY 15, 2018

My first cofounder, Eric Olson, and I launched “Tech Cocktail” events to connect the Chicago startup and technology ecosystem before products like Eventbrite, Twitter, and other social and organizational tools were readily available, yet we quickly amassed crowds of hundreds at each event. Needless to say, very little of it was easy.

Media 175

Media News Organization Content 175

socalTECH

DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software. READ MORE>>.

Marketing 178

Marketing Incubator Social Media Google 178

socalTECH

OCTOBER 31, 2013

Financial details of the acquisition were not announced. Alcatel-Lucent said its DMS unit develops technology for the areas of advance television, new media, digital advertising, retailing services, and health. As part of the acquisition, NantWorks has opened up a new, research and development center in Haifa, Israel.

Acquisition 147

Acquisition Mobile Advertising Research 147

SoCal CTO

NOVEMBER 17, 2009

I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses. I'd rather invest time investing in social media to drive traffic to our site. A negative customer acquisition cost!

Acquisition 170

Acquisition Custom Customer Ideas 170

Both Sides of the Table

SEPTEMBER 15, 2013

This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5% But we’re a technology company that produces great video not the other way around. Except for 2 things: 1.

Networking 366

Networking Media Content Custom 366

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. At the moment, Monahan is a mentor at 500 Startups, where he guides early stage companies in social media marketing.

Social Media 82

Social Media Media Marketing Startup 82

SoCal Tech Calendar

JULY 14, 2010

Tuesday, July 20, 2010 -- How Savvy Companies Leverage Brand, Technology and IP Licensing to Leap Ahead of The Competition. See [link] (more).

IP 100

IP Competition Technology Company 100

socalTECH

JUNE 15, 2012

UK-based Coull , a developer of technology which lets publishers and advertisers tag video products within videos, has just signed Under Armour, as the firm's acquisition of Santa Barbara-based online media agency RevUpNet starts to pay dividends.

Santa Barbara 133

Santa Barbara Advertising Acquisition Media 133

socalTECH

FEBRUARY 11, 2013

Glendale-based MediaShift , a newly formed online advertising company, said today that it has acquired travel advertising network Travora Media. The company said it will be enhancing Travora's offering with its technology for advertisers and publishers, to help them with deeper audience segmentation and richer data insights.

Glendale 147

Glendale Advertising Media Capital 147

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

socalTECH

MAY 20, 2010

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 Santa Monica-based Demand Media , the Internet content publishing run by Richard Rosenblatt, also is widely expected to be in the process of filing for an IPO. percent after its IPO Thursday, closing at $14.98, up $1.98.

ReachLocal 157

ReachLocal Woodland Hills Thousand Oaks NewEgg 157

Tech Zulu Event

OCTOBER 24, 2013

A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. On October 24th tech enthusiast will come together to discuss the latest in Disruptive Technologies Impacting the Future of Gaming.

Technical Review 76

Technical Review Technology Activision Entertainment 76

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. You must invest in technology. That is YouTube today.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. The two firms said the joint venture would streamline media buying for customers.

Screening 100

Screening Santa Monica Advertising News 100

socalTECH

DECEMBER 26, 2012

We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week. In your opinion, what events, companies, or people made the biggest impact on the technology world this year? It was a big year for us. Finally, Google.

Southern California 168

Southern California High Tech SaaS Social Media 168

socalTECH

AUGUST 4, 2016

percent from last year, as its continues to have a significant piggyback of cash and investments for its acquisitions. j2 Global has been quietly become one of Southern California's largest companies in the technology sector, with a huge number of both cloud and digital media businesses under its umbrella. in Q2, up 20.3

Southern California 100

Southern California Email Los Angeles Acquisition 100

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 64

SEO Advertising Conference Social Media 64

socalTECH

FEBRUARY 1, 2011

Roberty Flynn: We are building what we see as the next generation of business to business media. However, as we have seen in the last few years, traditional media has been failing. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue.

Startup 162

Startup Content Advertising Sites 162

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JANUARY 11, 2019

That was my first time in buying and selling of digital advertising. I saw a disconnect with how advertisers buy and media sells, so I started my first startup, a media marketplace, seven years ago, and moved to New York. I worked with the Irish Independent, the national broadsheet in Ireland, in print ad sales.

Startup 113

Startup Advertising Marketing Platform 113