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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

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Report: Rubicon Project Nearing Deal With New Corp. For FAN

socalTECH

According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project , the online advertising firm founded by Frank Addante, is in talks with News Corp. Paidcontent reports that News Corp. Tags: rubicon project news corp audience network merger acquisition advertising. READ MORE>>.

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Rubicon Project Up 33.60 Percent In IPO

socalTECH

Santa Monica-based The Rubicon Project , which develops ad optimization technology and operates a related online advertising exchange, closed up 33.60% at $20.04 in its first day on the markets, after its debut as RUBI on the New York Stock Exchange. Rubicon was venture backed by Clearstone Ventures, News Corp., and Mayfield.

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Thank you to our sponsors and advertisers

socalTECH

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions.

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Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. The new funding brings Rubicon's total funding to $60M. As part of the announcement, Rubicon said it will have over $100M in revenues in 2010. READ MORE>>.