Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

OCTOBER 16, 2012

Los Angeles-based ThinkNear , the developer of hyper-local mobile advertising technology headed by Eli Portnoy, has been acquired by TeleNav , TeleNav said this morning. All of ThinkNear's twelve employees are joining TeleNav's mobile local advertising group. TeleNav said it would pay $22.5M, consisting of $18.5M READ MORE>>.

Venture Capital 164

Venture Capital Seed Funding Advertising Mobile 164

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. What better than to have capital from somebody who has actually done it in the trenches? Matt’s commitment to re-investing in tech startups is reminiscent to this great Fred Wilson post of “recycling capital. &#.

Acquisition 304

Acquisition Startup Custom Customer 304

socalTECH

MAY 1, 2019

Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company, which develops cross-platform advertising, said it will use the funding to build out its team, as well as for acquisition.

Funding 113

Funding Santa Monica Advertising Platform 113

socalTECH

MAY 27, 2011

Two Southern California venture capital firms have benefited from an acquisition yesterday of Mountain View-based MerchantCircle , an online local business advertising and networking site, by fellow online advertising firm Reply!

Rustic Canyon 157

Rustic Canyon Steamboat Ventures Southern California Advertising 157

Both Sides of the Table

JULY 1, 2010

Rumored to have turned down acquisition offers from Yahoo and Facebook. Current round: $20.0mm Series-B led by Andreesen Horowitz, with USV and O’Reilly AlphaTech Ventures. Current round: $90mm led by The Founders Fund, including Youniversity Ventures, Glynn Capital, Ulu Ventures, Jeremy Stoppleman, Ben Ling, +.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

MARCH 12, 2013

Because my role as a VC requires me to take and endless stream of meetings I long ago decided I need to learn as much as I can from the meetings I attend so I often just ask tons of questions and assimilate knowledge. When I think about what defines us as a VC I think: Operationally knowledgeable / strong startup competence.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.

Networking 147

Networking Clearstone Santa Monica News 147

Both Sides of the Table

NOVEMBER 29, 2009

Handling PR with VCs. This is part of my series on How to Raise VC but could equally be filed under Startup Advice more generally. Press doesn’t mean anything other than free advertising. Just notice how many VC emails you get after your TechCrunch article or after you were on stage at TC50. Leave them wanting more.

Venture Capital 291

Venture Capital Press News Startup 291

socalTECH

OCTOBER 13, 2017

The startup said the new funding will go towards talent acquisition, to build its operations, and for partner relationships. Elysian Park Ventures is the venture capital arm of the Los Angeles Dodgers ownership group; Courtside Ventures is the venture capital firm of Dan Gilbert, the owner of the NBA's Cleveland Cavaliers.

Seed Funding 113

Seed Funding Funding Santa Monica Venture Capital 113

Both Sides of the Table

FEBRUARY 13, 2011

The venture capital industry is so heavily skewed to Northern California, which the remains spilled over Boston, New York & Southern California. So it was wonderful to hear from a leading venture capital firm based in Washington DC. I run Revolution’s VC investments. Revolution, what is it?

Venture Capital 277

Venture Capital Examples Startup Invest 277

socalTECH

AUGUST 19, 2010

Santa Monica-based Total Beauty Media 's John Hadl has joined venture capital firm U.S. Venture Partners , USVP said today, on the heels of the acquisition of USVP's LimeLife by Total Beauty. Venture Partners, Hadl has been appointed as Venture Partner on the firm's Consumer Internet and Business Services investment team.

Los Angeles 187

Los Angeles Angel Santa Monica News 187

socalTECH

SEPTEMBER 23, 2009

El Segundo-based Ripple has been acquired by TargetCast Networks, a San Ramon-based operator of a out-of-home digital advertising network. According to TargetCast Networks, the buy gives it 1400 locations and 3425 screens delivering local and national advertisements. Financial terms of the buy were not disclosed. READ MORE>>.

El Segundo 133

El Segundo Claremont Draper Advertising 133

Startup Professionals Musings

AUGUST 21, 2021

In my experience, here are some of the key elements of that “second-stage” of entrepreneurship: Move from small investors to major venture capital. Utilize mergers and acquisitions to accelerate growth. As you might imagine, even with the proper planning, mergers and acquisitions are difficult to pull off.

Startup 151

Startup Course Sales Entrepreneur 151

Both Sides of the Table

OCTOBER 25, 2014

Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. I once asked somebody at Accenture (where I worked early in my career) why they advertised so much at airports. Customer Acquisition - I left customer acquisition for last intentionally.

Press 415

Press Google Course Writing 415

socalTECH

APRIL 25, 2011

Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. Greystripe was venture backed by Steamboat Ventures, Monitor Ventures, Peacock Equity, and Incubic Venture Capital, and was based in San Francisco.

Westlake Village 170

Westlake Village Steamboat Ventures Advertising Incubator 170

socalTECH

AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. Tell us what you're doing for True Ventures? There's a natural fraternity.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

socalTECH

FEBRUARY 15, 2019

The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. In this industry, customer acquisition costs are super high. If a tutor were to go out and try to advertise like we do, they would go under, and they'd lose money right away. I'm a bootstrapper, and super-scrappy.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

JULY 10, 2015

When Facebook did it a few years ago, the company used more than $100 million in venture capital funding before it became profitable. It helps to understand how online advertising really works. For the advertiser, this is the cost-per-click (CPC) model. Get paid every time an ad is displayed on your site.

Advertising 99

Advertising CPC PPC Sites 99

socalTECH

FEBRUARY 26, 2013

The roudn was led by Samsung Venture Investment Corporation, and also included Accel Partners, Index Ventures, SAP Ventures, Mitsui & Co. and Presidio Ventures. The company said it is using the new funding for growth, for acquisition, and for international expansion. Global Investment, Inc.,

OpenX 159

OpenX Advertising Los Angeles Acquisition 159

socalTECH

JANUARY 29, 2019

FanAI--which is backed by Courtside Ventures, CRCM Ventures, BITKRAFT Esports Ventures, BDS Capital, Catalyst Sports, Deep Space Ventures, Everblue Management, Greycroft GC Tracker Fund, M Ventures, Rosecliff Ventures, and Sterling VC, says it uses AI to help identify and optimize engagement with sponsors in the esports area.

Artificial Inteligence 113

Artificial Inteligence Media Venture Capital Los Angeles 113

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

Frank Addante

AUGUST 29, 2006

▼ August (3) Venture Capital - What's the rush? the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Hire Entrepreneurs!

Venture Capital 40

Venture Capital Capital Startup Outsource Development 40

socalTECH

FEBRUARY 4, 2019

Los Angeles-based programmatic advertising software developer MediaAlpha announced Monday afternoon that it has raised a new, strategic investment, from private equity investor Insignia Capital Group. Current investor White Mountain Insurance Group, Ltd.

Equity 113

Equity Advertising Software Development Los Angeles 113

socalTECH

JANUARY 12, 2011

San Diego-based private equity firm JMI Equity has backed Internet advertising firm Adknowledge , as lead on a $200M debt and equity financing round for that firm. Adknowledge, which is based in Kansas City, MO, said today that it raised $200M in debt and equity to fuel its growth and for future acquisitions, led by JMI Equity.

Equity 140

Equity San Diego Advertising Acquisition 140

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” Do you imagine eventually raising VC and trying to build a faster growing company?” They raised $5 million in venture capital to fund growth.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

FEBRUARY 1, 2011

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. Our largest investment was a partnership with Norman Lear's Act III Communications, we did a series of acquisition in the movie theater space.

Startup 162

Startup Content Advertising Sites 162

Both Sides of the Table

MARCH 1, 2011

Quigo Lands Overture as Client, Rejects Their Acquisition Offer. Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar.

Google 302

Google Startup Advertising Acquisition 302

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Performance marketing also demands accountability.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

MARCH 13, 2018

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. The privately held company said the results represented its tenth straight year of growth.

OpenX 124

OpenX .Net Advertising Los Angeles 124

socalTECH

NOVEMBER 17, 2009

Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Tags: sponsor advertisement. Stubbs Alderton Markiles, LLP (www.biztechlaw.com). Technology. Register now!

Orange County 113

Orange County Southern California IP Glendale 113

Frank Addante

MAY 24, 2007

► August (3) Venture Capital - What's the rush? the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Zondigo, Inc.

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

SoCal Delicious

MARCH 10, 2010

The study found that the greatest values for Southern California venture-backed firms were created by companies operating in Online Services (51%), followed by Communications and Networking (15%), Software (10%) and Semiconductors (9%). IPO in 1996).

Southern California 29

Southern California Study Venture Capital Redpoint 29

Both Sides of the Table

MARCH 11, 2011

All of that are in this week’s episode of This Week in VC. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. To say he has had an impact on the web would be an understatement. Overture (Goto.com).

Competition 350

Competition Idealab Product CitySearch 350

Tech Zulu Event

AUGUST 13, 2010

Entrepreneurism / Monetization Advertising, ecommerce, monetization. . Entrepreneurism / Monetization advertising effectiveness, content distribution, monetization. . Entrepreneurism / Monetization Funding, psychology , vc. . Entrepreneurism / Monetization LBS, Location Based Advertising, Mobile Applications. .

Guide 69

Guide Startup Venture Capital Entrepreneur 69

socalTECH

JULY 20, 2011

However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. There was an opportunity to capture htose advertiser dollars, and do it by serving up a product that was compelling to both advertisers and consumers.

News 173

News Entertainment Startup Bertelsmann 173

Both Sides of the Table

JULY 10, 2011

Some will cite my investment two years ago in social-media advertising company Ad.ly If you were to run an analysis on me you’d find that I tend to follow a number of people in the VC industry as well as tech professionals. as an example of why I shouldn’t be investing in the Twitter ecosystem any longer.

Platform 307

Platform News Startup Invest 307