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Platinum Equity Buys Quark, Eyes Acquisitions

socalTECH

Los Angeles-based private equity firm Platinum Equity has acquired Quark , the developer of page layout software, according to the firm this morning. Platinum did not disclose financial details of the buy, however, said that it is looking to expand Quark's product breadth and depth, plus create an acquisition strategy.

Equity 145
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). I paraphrase here the key challenges he identifies, adding my own insights: Marketing ROI requires cross-enterprise information. Are you making the proper investment, and is it paying off?

Customer 100
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OpenX Launches New Service Around Content Optimization, Ad Monetization

socalTECH

OpenX said the new Revenue Intelligence product uses algorithms to figure out the total value a page generates, based on a net present value calculation--taking into account page views and clicks, traffic, and more. OpenX said it can the use that information to help improve advertising revenues. READ MORE>>.

OpenX 159
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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Here investors are looking for feature problems or quality issues on the current product. Status of the solution. In addition, manufacturing and inventory levels will be reviewed.

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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Here investors are looking for feature problems or quality issues on the current product. Status of the solution. In addition, manufacturing and inventory levels will be reviewed.

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7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. Current and past titles don’t convey this information. Professional investors look for the right people more than the right product.

Summary 101
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Are Business Plans Still Necessary?

Both Sides of the Table

People mistook extra doses of Ajax for a successful product. and the subsequent acquisition sprees of companies like Google, Yahoo!, The last couple of years has also seen the huge initial success of Ycombinator, the Lean Startup and many other product driven approaches to going to market. portfolios. Do so at your peril.

Web 2.0 334