Remove products-page
article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Are you making the proper investment, and is it paying off? What if someone sees an ad, visits a web page, watches a video, downloads a brochure, responds to an e-mail, and finally buys a product?

Customer 100
article thumbnail

Why I Doubled Down on YouTube Investments with MiTĂș

Both Sides of the Table

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. They have production facilities in Mexico where they have been creating lower-cost video for traditional TV for many years and they pivoted this facility to producing for YouTube.

Invest 291
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

If there are conflicts within the team, or differing views of the strategy, or evidence of missing processes and tools, the investment process will likely be terminated. Make yourself available to answer any questions, show your enthusiasm, and explain both the positives and negatives of the external investment process.

article thumbnail

10 Answers That Make Your Startup Plan Investable

Startup Professionals Musings

Either of these qualms can ultimately sidetrack your startup as not worthy of investment, so it pays to do your homework on what you say and how to communicate effectively. Investors are looking for a concise description of your product or service without technical jargon or fuzzy marketing terms with value quantified in customer terms.

Invest 108
article thumbnail

OpenX Launches New Service Around Content Optimization, Ad Monetization

socalTECH

OpenX said the new Revenue Intelligence product uses algorithms to figure out the total value a page generates, based on a net present value calculation--taking into account page views and clicks, traffic, and more. Pricing on the new product was not announced. READ MORE>>.

OpenX 159
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people.

article thumbnail

7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Free and freemium products need a solid base. Customer acquisition cost. What does traction really mean to investors, and how much is enough?

Startup 121