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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Start by building just enough of your product to get early CAC and CLV signals (they won’t be perfect). This isn’t a simple, first-cut acquisition pipeline! What does the business do?

Metrics 260
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Google partners with Sony Pictures Imageworks to launch an open source VFX render manager

TechCrunch LA

That includes the launch of its Los Angeles cloud region last year, as well as its acquisition of the Zync cloud renderer back in 2014. Google, of course, is interested in bringing these workloads to its cloud and it has made a concerted effort to bring the Hollywood studios to its Cloud Platform.

Google 261
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Bose Develops Prototype “Sleepbuds” After Buying San Diego Startup

Xconomy

The Framingham, MA, audio giant has incorporated the Hush technology in a prototype product that Bose is testing in a new product category that might best be described as “health and wellness audio.”

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It super charges a business that is closer to product delivery.

Press 319
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Putting an End to the Dark Ages of Local Businesses

Both Sides of the Table

She entered you reservation by writing in a time slot in a paper calendar and you were in. Today they announced the mobile version of their product – I’d be grateful if you would download it and give it a spin. and then took the lid off of the product by announcing the company – I wrote about that here.

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Ixia Reports Record Revenues, But Sees Loss

socalTECH

income tax charge to write-down the value of U.S. The revenues were boosted by two acquisitions, including the firm's buy of Agilent's N2X Data network Testing Product Line in October, and the acquisition of Capapult Communications in June. The loss came due to a $27.6M deferred tax assets. the firm reported in Q3.

Report 100
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Microsoft Venture Fund Aims to Harness Early Stage Innovation

Xconomy

The name of the fund—which will back startups focused on cloud computing, machine learning, and security, with an emphasis on technology that complements Microsoft’s own products and services—is Microsoft Ventures. And at the other end is where you’ll typically see our larger investments and acquisitions,” Kashyap writes.

Funding 62