TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. “Any time someone sends a communication, that will trigger an alert that floats as a Mojichat animation on top of the screen,” Greene said of the earlier activation. . .”

Advertising 179

Advertising Los Angeles Activity Screening 179

socalTECH

JULY 27, 2010

ReachLocal also said it had boosted both the number of active advertiser, as well as active campaigns being run by the firm, going from 13,200 advertisers in Q2 of last year to 16,700 this year, and going from 16,100 active campaigns to 21,400 active campaigns. ReachLocal went public on May 20th.

ReachLocal 206

ReachLocal Woodland Hills Advertising Activity 206

socalTECH

FEBRUARY 19, 2014

According to Shopzilla, it will use the acquisition of Connexity to help bolster Aisle A, its "Audience Activation" division. Gross is the former founder of Internet advertising firm Fastclick. connexity shopzilla merger acquisition online advertising fastclick' READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid. It looks like a lot of your execs have background at Active Network?

Platform 263

Platform Training Software Review Advertising 263

socalTECH

JANUARY 31, 2013

Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

JUNE 10, 2014

Fast growing, mobile advertising startup Airpush , which has quietly grown to nearly $100M in revenues, has something probably no other startup has in the office: a hot tub. Airpush says it now has over 5,000 active advertisers, and is seeing more than 4 billion monthly impressions, and is running on more than 120,000 mobile apps.

Venice 178

Venice Advertising Snapchat Mobile 178

socalTECH

JUNE 13, 2011

According to NASCAR, the game will be free to play, and will allow users to compete against othres in challenges and activities, racing against virtual drivers within the social networking game. Cie Games develops social games linked with brands and advertisers. READ MORE>>.

Long Beach 200

Long Beach Social Network Advertising Activity 200

socalTECH

MAY 14, 2014

The online advertising technology provider, headed by Frank Addante, went public in April. Rubicon Project helps publishers optimize their online advertising, via a real-time-bidding (RTB) marketplace. Rubicon said the increases came primarily due to increases in pricing due to increased bidding activity. READ MORE>>.

Report 159

Report Technical Review Advertising Los Angeles 159

socalTECH

MARCH 10, 2010

Beverly Hills-based cost-per-action (CPA) advertising network Hydra announced today that the firm has cut over 15,000 of its active publishers, as a part of a bid to increase the quality of its network. The firm said it is looking to better serve the needs of its premium advertisers. READ MORE>>.

Beverly Hills 162

Beverly Hills Advertising Networking Web 162

socalTECH

JULY 27, 2012

A new, Los Angeles startup, AtomicMe , said this week that it is looking to tie together social networking activity with the interests users are passionate about--by sharing advertising revenues with those users.

Social Network 157

Social Network Networking .Net Advertising 157

socalTECH

JANUARY 21, 2011

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. Financial terms of the deal were not disclosed. As part of the acquisition, the firm said it has changed its named to Ubermedia.

Idealab 196

Idealab Technology Council Southern California Pasadena 196

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

JUNE 17, 2014

Santa Monica-based HelloSociety , which provides analytics for brands about activity on Pinterest, said yetserday that it has named Dennis Chang as Chief Revenue Officer. Chang was most recently Vice President of Advertising Sales for Turner Digital''s sports and entertainment efforts.

Santa Monica 164

Santa Monica Advertising Entertainment Sales 164

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

JANUARY 2, 2013

Irvine, California-based TapIt Media Group , the operator of a mobile advertising network, has been acquired by mobile apps infrastructure developer Phunware , the two firms announced Wednesday. Phunware said it paid $23M for TapIt, in a deal which closed on December 28th. TapIt Media was advised by Siemer & Associates in the deal.

Media 153

Media Advertising Mobile Activity 153

socalTECH

NOVEMBER 24, 2009

Santa Monica-based Adconion Media Group , an online advertising network, announced today that it has acquired certain assets of Joost , the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Tags: adconion media group advertising joost merger acquisition skype. Financial terms of the buy were not disclosed.

Media 157

Media Santa Monica Advertising Acquisition 157

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so.

Advertising 189

Advertising Content Startup Social Network 189

Both Sides of the Table

OCTOBER 25, 2014

PR is an insanely valuable activity in early-stage companies. I once asked somebody at Accenture (where I worked early in my career) why they advertised so much at airports. I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly.

Press 415

Press Google Course Writing 415

socalTECH

AUGUST 29, 2012

Continuing its international expansion, Woodland Hills-based ReachLocal , which helps local businesses market themselves online through paid search marketing and other advertising, said it has opened up new offices in Canada and Germany. ReachLocal has been active in Canada since 2008, and in Germany since 2011. READ MORE>>.

ReachLocal 159

ReachLocal Woodland Hills Paid Search Advertising 159

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Landry is a serial entrepreneur, and active investor, having been co-founder of TagWorld. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

MAY 13, 2014

Swagbucks operates an online rewards site which gives its members rewards for shopping, searching, taking advantage of offers, answering surveys, and other activities, to help encourage consumers to interact with advertisers.

Fandango 196

Fandango Sites Advertising Web 196

socalTECH

JULY 17, 2014

for its consumer loyalty and advertising efforts; nearly $49.0M Patrick Soon-Shiong, which raised $135M in a funding; El Segundo-based Prodege (aka Swagbucks), which raised $60.1M for San Diego-based biopharmaceuticals firm Otonomy ; and $48.0M for San Diego''s Veredezyne , which is developing biofuels and biochemicals processes.

Southern California 240

Southern California El Segundo Culver City Orange County 240

socalTECH

DECEMBER 7, 2012

The most active market in technology in Southern California, Los Angeles, was not ranked on the list, mostly likely because Los Angeles has a very diverse base of industries (entertainment, consumer, advertising, fashion, and more) rather than an exclusive high tech focus. percent of jobs in technology. READ MORE>>.

Report 203

Report Santa Barbara Technology Southern California 203

socalTECH

JANUARY 22, 2013

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday. READ MORE>>.

Southern California 159

Southern California Social Media Advertising Media 159

socalTECH

NOVEMBER 14, 2012

In an example of the rising interest of big advertisers in mobile social sharing site Instagram , auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs.

Orange County 185

Orange County SoCal Southern California Social Media 185

socalTECH

JUNE 10, 2014

Los Angeles-based comparison shopping site Shopzilla said Monday that it is wrapping up its Bizrate Insights, Audience Discovery, and Activation Services all under one, single brand under the Connexity name. All of the various units provide targeting and advertising services and technology to customers. READ MORE>>.

Advertising 138

Advertising Equity Los Angeles Activity 138

socalTECH

APRIL 24, 2014

Power , the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. Power said the move will help its customers by allowing marketers to measure online activity and link that to actual vehicle sales. READ MORE>>.

Westlake Village 138

Westlake Village Advertising Sales Acquisition 138

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

APRIL 15, 2010

in investments, IT services--which includes many online advertising firms--was at $35.15M in investments. Other major areas of investment were Medical Devices and Equipment, with $131.46M in investments and Biotechnology, with $77.6M. Media and Entertainment was at $55.5M

Southern California 208

Southern California Orange County Invest GRP Partners 208

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

FEBRUARY 28, 2014

The move has not yet been announced by either group--however, Maverick Angels has been advertising an event about the "launch of our new company" in March, implying some big changes for the angel group.

Tech Coast Angels 173

Tech Coast Angels Angel Press Coach 173

Both Sides of the Table

MARCH 1, 2011

He is also an active angel investor in companies like Klout and Meetup. Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar.

Google 302

Google Startup Advertising Acquisition 302

socalTECH

OCTOBER 4, 2010

Irvine-based WebVisible , which provides online advertising to small and medium sized businesses, has made a major change in its organization today, saying that it has made a fifteen percent reduction in its headcount, and shuffled its CEO. WebVisible said that Mangers plans to "dedicate more time to philanthropic activities."

Layoffs 154

Layoffs Advertising Activity Organization 154

socalTECH

SEPTEMBER 14, 2009

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. I was always perplexed at finding fun activities out there to do. I was in advertising and marketing, working in Newport Beach on the Mazda account.

Activity 164

Activity Startup Sites Web 164

socalTECH

MAY 31, 2012

Dayton is joinig the company's board, according to TechCrunch, and will be taking an "active role in the company." Diffbot's API helps developers extract text from web pages, including analyzing pages for major parts such as headlines, advertisements, articles, and more. READ MORE>>.

Southern California 145

Southern California Web Advertising Activity 145

socalTECH

MAY 23, 2016

Los Angeles-based advertising marketplace operator Rubicon Project announced this morning that it has joined in a new, advertising quality effort, call the "Certified Against Fraud" program run by the Trustworthy Accountability Group (TAG).

IP 113

IP Advertising Los Angeles Activity 113