socalTECH

NOVEMBER 19, 2014

ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community. The studio also said it will be expanding in the future to include digital health and app-driven commerce. The company did not say how much funding it intends to provide to startups.

Incubator 229

Incubator Seed Funding Startup Social Media 229

socalTECH

MARCH 11, 2014

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month.

Tool 178

Tool CPC Santa Monica Commerce 178

socalTECH

JUNE 9, 2011

Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February.

ReachLocal 210

ReachLocal Platform Woodland Hills Commerce 210

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 226

Customer Custom Entrepreneur Advertising 226

TechCrunch LA

FEBRUARY 19, 2020

— hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Veam — another Seoul-based social networking company, Veam uses Airdrop as a way to create persistent chats with nearby users as a geolocated social network. Wabisabi Design, Inc.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid. You see lots of them selling small business advertising, neighborhood magazines, and the like.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

OCTOBER 26, 2021

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

Commerce 160

Commerce Software Development Advertising Los Angeles 160

Frank Addante

AUGUST 22, 2013

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. As I said, there’s a lot more to advertising automation than RTB. The Automated Advertising Industry' 3 billion goes into RTB.

Advertising 86

Advertising Press Commerce Examples 86

socalTECH

JUNE 12, 2012

Uncovet joins such sites as Wittlebee, DollarShaveClub, and MeUndies on the e-commerce side of Science Inc's portfolio. The new site helps shoppers fine sought after fashions at a discount, and also provides discounts to users who influence their friends. READ MORE>>.

Commerce 113

Commerce Services Incubator Sites 113

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

JANUARY 30, 2013

The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon.

Santa Monica 178

Santa Monica Startup Activision Commerce 178

socalTECH

JANUARY 31, 2014

Irvine-based BlueCava , a developer of a cross-screen advertising platform, said Thursday that it has raised $13M in a new funding round. The company also said it has appointed Phil Myers as Executive Chairman--Myers was previously CEO of StoredIQ (also backed by S3), and also served at Cyclone Commerce, SalesLogix, and other firms.

S3 153

S3 Technology Advertising Screening 153

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. READ MORE>>.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

FEBRUARY 20, 2013

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010.

Customer 164

Customer Custom Funding Commerce 164

socalTECH

FEBRUARY 20, 2013

The company said its Global Navigation Satellite System (GNSS) chip is aimed at use in always-on, location-aware applications such as social networking, place-based mobile commerce and local merchant advertising. According to Broadcom, the chip consumes 60x less power than other chips while running those always-on, location-aware apps.

Social Network 153

Social Network Commerce Advertising Mobile 153

socalTECH

DECEMBER 7, 2012

BAT said that Printroom will manage the online photo store for the schools, including designing the storefront, handling e-commerce, marketing, advertising, and more. Financial impact of the deal was not disclosed. BAT recently acquired Printroom. READ MORE>>.

Technology 153

Technology Commerce Advertising Design 153

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

DECEMBER 14, 2009

Sometrics says it has rolled out a new "Shop & Earn Shopping Feed" service, which will allow game participants to earn virtual currency when they purchase products from e-commerce retailers. Tags: sometrics virtual game currency social networking advertising. READ MORE>>.

Social Network 145

Social Network Commerce Advertising Networking 145

socalTECH

AUGUST 24, 2009

Two Southern Californians are in the running for $10,000 for their entries into a user generated advertising effort from e-commerce site Amazon.com. Amazon ran its advertising through its site, Withoutabox, a Los Angeles startup which was acquired by Amazon subsidiary IMDB back in January of 2008.

Los Angeles 140

Los Angeles Advertising Commerce Sites 140

socalTECH

FEBRUARY 18, 2010

The firm's results were helped by increases in consumer Internet advertising revenue and licensing revenues, but hurt by a continuing weakness in its automotive e-commerce efforts. Internet Brands said it had net income of $4.3M in the fourth quarter on revenues of $27.7M. READ MORE>>.

Internet Brands 154

Internet Brands Acquisition .Net Commerce 154

InfoChachkie

JUNE 23, 2011

The catalyst was that we saw the demand and it was confirmed by some of the leading advertisers in the marketplace. 3) To the casual observer, search might seem to be an area of Internet commerce where there is little room for improvement. Every advertiser loves it – in the first meeting.

Yahoo 210

Yahoo Startup Advertising Summary 210

socalTECH

MAY 20, 2009

Two local online advertising businesses--Westlake Village-based ValueClick , and Irvine-based Specific Media --are showing growth in the latest comScore ranking of advertising networks. Tags: valueclick specific media online advertising. The two are just behind Google, which had 164.5M uniques for April.

Westlake Village 113

Westlake Village Media Networking Statistics 113

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re coining the term search commerce.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

OCTOBER 20, 2008

Westlake Village-based online advertising firm ValueClick disclosed today in a regulatory filing with the SEC that it has divested its AdVault software suite, and sold its inkjet e-commerce business. The firm also said it sold its inkject e-commerce business to an undisclosed buyer. READ MORE>>

Westlake Village 100

Westlake Village Commerce Advertising Sales 100

socalTECH

JULY 30, 2010

Revenues were up by 21 percent from the prior year, driven by increases in internet advertising revenues. decrease in automotive e-commerce revenues, related to continued weakness in demand from automotive dealerships. According to Internet Brands, it had net income of $4.6M in revenues, up from $2.5M in Q2 of 2009.

Internet Brands 160

Internet Brands .Net Acquisition Web 160

socalTECH

JUNE 5, 2012

We then take that information and find trends and metadata, and all that content and sharing, and use it to drive e-commerce, and to design and manufacture apparel products. Brian Garrett: The way I describe it, is it's a fashion, media, and commerce company. We intend to sell through direct to consumers using an e-commerce model.

Startup 182

Startup Commerce Design Media 182

Both Sides of the Table

FEBRUARY 13, 2011

Tige and I discuss an excellent blog post written by the CEO of Hulu (Jason Kilar) on the future of advertising. Others have more time than money, and use services like SVnetwork to subject themselves to specific advertising to get access to the content they want. Monetizing content is going to be a moving target.

Venture Capital 277

Venture Capital Examples Startup Invest 277

socalTECH

FEBRUARY 18, 2015

Los Angeles-based native advertising startup Nativo said this morning that it has snagged comScore CEO Serge Matta for the company''s board of directors. comScore is well known for its measurement of digital advertising and e-commerce. nativo executive board native advertising publishing content' READ MORE>>.

Advertising 100

Advertising Commerce Content Los Angeles 100

socalTECH

APRIL 17, 2017

Los Angeles-based private equity investor Aurora Capital Group has sold Chicago-based Market Track , a provider of advertising, e-commerce, brand protection, and other information to retailers, brands, manufacturers, and others, to private equity buyer Vista Equity Partners. Financial terms of the sale were not announced.

Equity 113

Equity Capital Marketing Commerce 113

socalTECH

SEPTEMBER 25, 2017

Los Angeles-based personalized advertising technology developer AdGreetz has been powering personalized ads for Indian e-commerce giant Flipkart , according to AdGreetz.

Commerce 124

Commerce Google Advertising Los Angeles 124

Both Sides of the Table

MARCH 30, 2010

Mobile traffic consumption is rising dramatically and everybody expects it to become the major commerce platform of the future. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. Optimization also helps you optimize ad sales if you’re doing pure advertising.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

MAY 4, 2011

Santa Barbara-based RingRevenue , the pay-per-call technology provider to the affiliate marketing industry, has inked a partnership with Pepperjam Network , an online performance marketing firm owned by GSI Commerce.

Santa Barbara 167

Santa Barbara Commerce Platform Marketing 167

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

SEPTEMBER 27, 2011

Los Angeles-based Steelhouse , a provider of behavioral targeting technology for e-commerce sites, has raised $3.8M in a funding round, according to a regulatory filing from the firm Tuesday. The funding is a Series B, and was led by Rincon Venture Partners and Greycroft Partners.

Commerce 200

Commerce Venture Capital Los Angeles Sites 200

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 133

Customer Custom Entrepreneur Advertising 133

socalTECH

JULY 11, 2011

The new e-commerce site is aimed at helping women decide what to buy by tapping ThisNext's social shopping features and guides. Santa Monica-based ThisNext , the social shopping and content site run by Matt Edelman, has scored a partnership with Lucky Magazine. Financial deatils of the partnership were not disclosed. READ MORE>>.

Santa Monica 180

Santa Monica Guide Commerce Sites 180

socalTECH

JULY 7, 2010

They've acquired CAPTCHA security tools originally developed by Vidoop, and looking to market that technology to e-commerce web sites, social networking sites, and others looking to reduce spam and fraud. Internships.com / Robin Richards - Richards most recently sold The NTI Group to Blackboard, was founding president and COO at MP3.com,

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228