Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

JANUARY 8, 2021

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

DECEMBER 5, 2021

People are more demanding and have more choices than ever before. In addition, special offers and competition prizes may be required. This means spending more money on search marketing (SEM) to make it look like the buzz is working. That’s a double death wish.

Marketing 139

Marketing Startup SEM Blogging 139

Tech.Co

DECEMBER 29, 2023

Source: hibobbie.com The company also raised an impressive $70 million in funding in June to acquire the legacy pediatric nutrition brand Nature’s One, bringing its total kitty up to $142 million and helping to secure its competitive advantage in the industry going forward. Tome Tome is another AI startup that's been causing a stir in 2023.

Startup 213

Startup Generative AI Newsletter Tool 213

Berkonomics

JULY 26, 2018

Sometimes, companies do this by creating demand where none existed before, such as for Listerine in the early days with a campaign to eliminate halitosis, the dreaded bad breath that consumers had no name for and did not think of as a need before that most successful advertising campaign. Why buy it?”. Why buy MINE? .

Sales 226

Sales Customer Custom Pricing 226

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

JULY 31, 2019

For example, I recently picked up my phone to call a well-advertised local company for a TV repair. He outlines six key macro-trends in business today which makes that make this an ever-growing challenge for leaders, and offers some real guidance on how to mitigate the impact: Leaders still reeling from competition and recession.

Customer 83

Customer Custom Demand Examples 83

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

Startup Professionals Musings

DECEMBER 19, 2022

People see you as great for demanding customers and team bonding. Entrepreneurs at this level will seek the minimum cost and quality to be more competitive. Advertising, pricing and support practices may show questionable integrity. You love to have fun at work, and believe that balancing work and family is critical.

Entrepreneur 110

Entrepreneur Organization Customer Custom 110

Startup Professionals Musings

JANUARY 16, 2022

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. When their deep pockets went empty, Facebook stepped in, but demanded revenue from ads. Yet it took almost six years to become profitable, with revenue only from advertising.

Platform 118

Platform Snapchat Startup Course 118

socalTECH

SEPTEMBER 4, 2014

Los Angeles-based Radical.FM (www.radical.fm) thinks it has a new formula for Internet streaming, and can take on Pandora and others in head to head competition. Interestingly enough, that model works because right now, the CPMs for competing services are nothing like what terrestrial radio gets for their advertising. READ MORE>>.

Startup 237

Startup Services Advertising Content 237

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

FEBRUARY 1, 2019

Position your products as delivery for on-demand services. Do the research to find your best competitive advantage, and then highlight and live the differentiation. Use personized smart advertising to target your customers. Use analytics to assess your efforts and your competition.

Social Media 73

Social Media Customer Custom Mobile 73

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Startup Professionals Musings

FEBRUARY 24, 2019

People are more demanding and have more choices than ever before. In addition, special offers and competition prizes may be required. This means spending more money on search marketing (SEM) to make it look like the buzz is working. That’s a double death wish.

Marketing 107

Marketing Invest SEM Startup 107

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. The client demand we are seeing as we have married our analytics with Jovian's engineering is staggering. Advertisers are known for their creative focus, not focus on analytics.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

MARCH 27, 2020

People see you as great for demanding customers and team bonding. Entrepreneurs at this level will seek the minimum cost and quality to be more competitive. Advertising, pricing and support practices may show questionable integrity. You love to have fun at work, and believe that balancing work and family is critical.

Entrepreneur 126

Entrepreneur Organization Customer Custom 126

Tech Zulu Event

SEPTEMBER 9, 2014

Overall, in today’s economy, businesses demand marketers think beyond the everyday ad and try to think outside the box for ad campaigns. Consumers and businesses, in an ever-competitive marketplace that has been energized by the internet, no longer wants ads that just tell them something. What Consumers and Businesses Want.

Advertising 69

Advertising Training Customer Custom 69

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

Berkonomics

JULY 9, 2011

Sometimes, companies do this by creating demand where none existed before, such as for Listerine in the early days with a campaign to eliminate halitosis, the dreaded bad breath that consumers had no name for and did not think of as a need before that most successful advertising campaign. Why buy it?”.

Sales 222

Sales Customer Custom Pricing 222

socalTECH

FEBRUARY 9, 2010

We Create Demand for California's Technology Companies. Advertisers. www.pitchtheangels.com) Join Tech Coast Angels members and other start up investors at the 5th Annual Los Angeles Fast Pitch Competition. Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Think Glendale.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

OCTOBER 9, 2015

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app.

Startup 98

Startup Platform Pricing Netflix 98

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive. What is Gloss Network? Lolita Carrico: I think so.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

JANUARY 25, 2016

It must be written down, with measurable team objectives, validated by metrics and compared against competition. Customer-centric founders have found that interactive coaching and mentoring by experienced peers is more effective and positive in keeping everyone up to speed on trends, competition, customer demands and technology.

Customer 55

Customer Custom Startup Coach 55

Startup Professionals Musings

APRIL 17, 2019

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. When their deep pockets went empty, Facebook stepped in, but demanded revenue from ads. Yet it took almost six years to become profitable, with revenue only from advertising.

Snapchat 74

Snapchat Startup Course Yahoo 74

Startup Professionals Musings

JUNE 21, 2013

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”

Customer 92

Customer Custom Startup Services 92

Startup Professionals Musings

FEBRUARY 25, 2017

People are more demanding and have more choices than ever before. In addition, special offers and competition prizes may be required. This means spending more money on search marketing (SEM) to make it look like the buzz is working. That’s a double death wish.

Marketing 67

Marketing SEM Startup Blogging 67

Tech Zulu Event

MAY 6, 2013

As the demands and supplies grew for advertising, we built a stable capital to create Engage:BDR. We also license our ad serving technology to publishers, advertisers, and other ad networks. We don’t have any direct competition, more indirect competition. How much did Engage:BDR grow?

Marketing 96

Marketing Startup Incubator Advertising 96

Startup Professionals Musings

AUGUST 11, 2013

People are more demanding and have more choices than ever before. In addition, special offers and competition prizes may be required. This means spending more money on search marketing (SEM) to make it look like the buzz is working. That’s a double death wish.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

NOVEMBER 15, 2015

People see you as great for demanding customers and team bonding. Entrepreneurs at this level will seek the minimum cost and quality to be more competitive. Advertising, pricing and support practices may show questionable integrity. You love to have fun at work, and believe that balancing work and family is critical.

Entrepreneur 101

Entrepreneur Organization Customer Custom 101

Tech Zulu Event

SEPTEMBER 5, 2014

Companies are constantly looking for the next way to get their brand out there, whether it may be through viral marketing campaign or through simple advertisements, but a marketing agency can only do so much. However, to create more competition and creativity from the community, Tongal allows “Wild Card” submissions.

Ideas 80

Ideas Technical Review Startup Statistics 80

Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. The way to get ahead of the competition is to look at what they’re doing right and do it better. If your competitor is spending more on social network advertising, so should you. That was $15.5 billion in 2015 alone.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

MARCH 10, 2018

People see you as great for demanding customers and team bonding. Entrepreneurs at this level will seek the minimum cost and quality to be more competitive. Advertising, pricing and support practices may show questionable integrity. You love to have fun at work, and believe that balancing work and family is critical.

Entrepreneur 66

Entrepreneur Organization Customer Custom 66

Tech Zulu Event

JANUARY 11, 2013

However, we’ve seen some tremendous traction in terms of demand and growth in the last couple of weeks since we went live. We believe they just deteriorate the user experience and hardly provide any real ROI to advertisers too. Competition? How unique are you from the competition? How any users so far? Challenges?

Competition 58

Competition Startup Yahoo Media 58

Startup Professionals Musings

JULY 13, 2012

People are more demanding and have more choices than ever before. In addition, special offers and competition prizes may be required. This means spending more money on search marketing (SEM) to make it look like the buzz is working. That’s a double death wish.

Marketing 95

Marketing Startup SEM Blogging 95