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Social Reality Raises $25M, Acquires Steel Media

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Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues. READ MORE>>.

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RGM Group Gets $21M For Online Advertising

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Los Angeles-based RGM Group , which provides online media services for premium advertisers, said today that it has raised $21M in a funding round. The round came from Riordan, Lewis & Haden (RLH) Equity Partners. Johnson also served as CFO of ValueClick. Former CEO and founder Kamran Razavi becomes Chief Strategy Officer.

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H Code Snags New Investment Round

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Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

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Vantage Media Backers Disclosed For BrokersWeb Deal

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El Segundo-based Vantage Media , the provider of performance marketing and online advertising services, was backed by BIA Digital Partners II LP, a private equity investment firm, as part of its acquisition of BrokersWeb , BIA announced Thursday. Vantage Media had announced the deal in September, without any financing details.

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MySpace Acquired By Specific Media

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Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal.

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Bevo Media Acquired By Vize Capital

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San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital. Bevo Media was founded in 2010, and plays in the performance marketing area. READ MORE>>.

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K1 Investment Management Buys Digital Pharmacist

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Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. READ MORE>>.

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