socalTECH

JANUARY 22, 2014

Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads.

Google 200

Google Santa Monica Advertising Mobile 200

socalTECH

NOVEMBER 27, 2018

Google and The Walt Disney Company said on Tuesday that the two companies have inked a new, global strategic relationship, where Disney will move its digital video and display business onto Google's Ad Manager.

Google 140

Google Advertising Platform Content 140

socalTECH

AUGUST 10, 2012

Los Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties. Internet audience, or more than 212 million visitors, which surpasses Google's Ad Network reach by more than 6 million visitors. of the U.S. READ MORE>>.

Advertising 147

Advertising Google Report Networking 147

socalTECH

APRIL 15, 2010

Irvine-based WebVisible has released its latest quarterly advertising report, saying this morning that Bing's share of the search spending market was up 10 percent in Q1 over the previous quarter, and that the average small business advertisers spent $2,201 in search advertising in Q1. READ MORE>>.

Advertising 192

Advertising Yahoo Google Report 192

Both Sides of the Table

MARCH 1, 2011

Why AltaVista Failed To Become as Successful as Google. Mike believes the reason AltaVista didn’t become Google ( despite their market leadership position ) was because they didn’t focus on search. He wanted Quigo to be in the business of letting advertisers buy directly into the system. How Quigo Went Head-to-Head With Google.

Google 302

Google Startup Advertising Acquisition 302

socalTECH

AUGUST 26, 2009

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program.

Google 191

Google Advertising Santa Monica SoCalTech 191

socalTECH

JUNE 18, 2013

One of Southern California''s most successful--and unheralded--inventions for the Internet world earned online publishers more than $7 billion alone last year, Google said this morning. Google said that last year, alone, publishers earned more than $7 billion from AdSense ads. READ MORE>>.

Google 198

Google Develop Development Southern California 198

socalTECH

JULY 14, 2010

Santa Barbara-based RingRevenue , the provider of pay-per-call technology headed by Jason Spievak, apparently is powering a trial by Google in its Google Affiliate Network. In news leaked out by Affiliate New Review, apparently Google is using RingRevenue on a trial of paying commissions for phone-based traffic. READ MORE>>.

Google 182

Google Santa Barbara Technical Review Advertising 182

socalTECH

OCTOBER 9, 2013

Google''s display advertising network, Google Display Network, doesn''t perform as promised, according to Santa Barbara-based PureClick. pureclick google display network advertising' READ MORE>>. pureclick google display network advertising' PureClick is led by Tim Rodgers. READ MORE>>.

Google 157

Google Networking Santa Barbara Advertising 157

socalTECH

AUGUST 24, 2011

The forfeiture of $500M in revenues by Google to the the U.S. Department of Justice Wednesday, over the use of Google's AdWords to advertise Canadian pharmacies, has shed some light on the types of issues that were facing Santa Monica-based eNom , the domain name registration and wholesaler owned by Demand Media , last year.

Google 184

Google Demand Media Santa Monica 184

socalTECH

MARCH 22, 2012

Los Angeles-based SodaHead , the online social discussion and voting site, is one of the launch partners for the new Google Analytics Social Media features, Google said this week. SodaHead, which was co-founded by former MySpace exec Jason Feffer, was one of nearly two dozen social sites who partnered with Google on the feature.

Google 160

Google Social Media Sites Advertising 160

socalTECH

JUNE 28, 2012

Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. READ MORE>>.

Advertising 150

Advertising Google Web Media 150

socalTECH

AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

Demand 154

Demand Google Media RSS 154

socalTECH

FEBRUARY 6, 2014

Airpush , the mobile advertising firm headed by Asher Delug, is significantly bolstering its executive ranks, saying this week that it has added Matt Shaw, former Global Head of Mobile Display at Google, as its new Chief Revenue Officer. Airpush offers up mobile advertising and targeting technology, aimed at mobile apps.

Google 147

Google Yahoo Advertising Mobile 147

socalTECH

OCTOBER 16, 2013

How much of the online advertising business is now being driven by smartphones and tablets? According to Los Angeles-based search marketing company The Search Agency , more than one third of the total clicks on Google are now being driven by smartphones and tablets. thesearchagency search online advertising paid google'

Google 147

Google Paid Search Statistics Advertising 147

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

JULY 18, 2013

Los Angeles-based search marketing agency The Search Agency reports today that its research has found that Google''s cost-per-clicks on tablets has just exceeded those of desktops, for the first time. According to the firm, average table CPCs on Google are now 1.7 google advertising tablet desktop agency search'

Google 133

Google Advertising Research Report 133

Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424

Product Platform Advertising Acquisition 424

TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. “We will offer up our platform to every single gaming platform or mobile developer to plug and play… I would consider us… we’re like the Google Admob for live stream.”

Advertising 179

Advertising Los Angeles Activity Screening 179

socalTECH

JUNE 9, 2017

Los Angles-based programmatic advertising marketplace operator OpenX said on Thursday that it has partnered with Google , as a beta partner for Exchange Bidding (Fromerly EBDA). READ MORE>>.

OpenX 113

OpenX Google Advertising Marketing 113

socalTECH

NOVEMBER 9, 2011

Entering an already crowded market for daily deals in Los Angeles, Google Offers , the daily deals site run by the Internet giant Google, launched today in the city, offering up a $14.00 Google Offers has been slowly expanding its territory, adding today Atlanta, Brooklyn, Chicago, and Houston, in addition to Los Angeles.

Google 140

Google San Diego Los Angeles Sites 140

Both Sides of the Table

OCTOBER 25, 2014

I once asked somebody at Accenture (where I worked early in my career) why they advertised so much at airports. The reply was, “So many of our employees fly every week to projects and by seeing us advertised every time they fly they feel more proud working for our organization.” Just like negative press hurts.

Press 415

Press Google Course Writing 415

socalTECH

MAY 13, 2011

ReachLocal helps local businesses place online advertising with Google and other search advertisers. The two said that ReachLocal launched in the UK in 2008, and has offices in London, Manchester, and Birmingham. READ MORE>>.

ReachLocal 207

ReachLocal Woodland Hills Advertising Google 207

socalTECH

APRIL 6, 2011

ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country. ReachLocal helps small and medium sized busineses place pay-per-click ads on Google, Yahoo, and Bing, as well as other websites. Business details of the alliance were not announced.

ReachLocal 227

ReachLocal Woodland Hills Yahoo Training 227

socalTECH

APRIL 5, 2016

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday.

OpenX 100

OpenX Google JavaScript Pasadena 100

socalTECH

DECEMBER 4, 2019

Los Angeles-based Podcorn , a venture-backed startup offering up native podcast advertising and matching, has launched its platform, saying that its platform will help advertisers discover and run native ads on podcasts. Kiezkowski and Kozera sold Famebit to Google back in 2016.

Advertising 100

Advertising Platform Artificial Inteligence Google 100

socalTECH

AUGUST 27, 2014

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. Image: YouTube''s Playa Vista location, YouTube Space Los Angeles.

Santa Monica 213

Santa Monica Los Angeles Advertising Media 213

socalTECH

APRIL 15, 2016

Los Angeles-based native advertising technology developer Nativo said this week that it has named Eugene Cherny, a former Google executive, as its new Vice President of Product. Nativo said that Cherny was previously manger of Google's TrueView In-display product, a native ad unit used on YouTube and Google.

Google 100

Google Bertelsmann Product Advertising 100

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media 288

Media Advertising Screening Content 288

socalTECH

JULY 15, 2011

In the tongue-in-cheek recruiting effort--which it says is aimed at hiring the Most Interesting Engineers In The World --is a takeoff of the Dos Equis' beer advertisement campaign. Scopely is headed by Eytan Elbaz, one of the co-founders of Applied Semantics, the firm which eventually became Google AdSense.

Google 227

Google Advertising Competition Los Angeles 227

socalTECH

FEBRUARY 24, 2015

The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. local business small advertising search' Pricing on the new tool was not announced. The new product includes both technology and consultants to help business owners with hands-on support. READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

OCTOBER 6, 2016

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer.

Google 138

Google Product Commerce Los Angeles 138

socalTECH

FEBRUARY 9, 2021

Jon Waterman: We envision ourselves today as a marketplace outside Google and Bing. Our core competency, historically, has been in the pay-to-click space, but we've focused completely outside of Google and outside of Bing. Talk about the market, when you say you're outside Google and Bing, explain what that means?

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

JUNE 10, 2014

Fast growing, mobile advertising startup Airpush , which has quietly grown to nearly $100M in revenues, has something probably no other startup has in the office: a hot tub. Airpush says it now has over 5,000 active advertisers, and is seeing more than 4 billion monthly impressions, and is running on more than 120,000 mobile apps.

Venice 178

Venice Advertising Snapchat Mobile 178

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Customer 226

Customer Custom Entrepreneur Advertising 226

Both Sides of the Table

FEBRUARY 15, 2011

We were talking about a company, Factual (disclosure my firm is an investor), which was founded by one of LA’s most talented Internet entrepreneurs, Gil Elbaz , who as co-founder of Applied Semantics (purchased by pre-IPO Google for $102 million and now Google AdSense) is responsible for a large portion of the Internet’s monetization.

Venture Capital 313

Venture Capital Southern California Google Startup 313

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. Outside of Facebook, Google is the internet.

Technical Review 223

Technical Review Glendale Advertising Google 223