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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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OpenX Debuts New Ad Quality Platform

socalTECH

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

OpenX 100
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OpenX Touts Success At Purch

socalTECH

Los Angeles-based advertising technology provider and marketplace operator OpenX says that it has expanded a partnership it has with publisher Purch --owner of Tom's Guide, Top Ten Reviews and ShopSavvy. READ MORE>>.

OpenX 100
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Reflections On 2018: Matt Stodder, Startup Boost LA

socalTECH

With Startup Boost, we had dozens of investors, service providers, successful entrepreneurs, and major industry leaders (including Microsoft, Google, Softbank, REME, and TechStars) coalesce around our initiative to help early stage companies get to the next level. Yet they turned-out each and every week of our six-week programs.

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MomentFeed Rolls Out New Proximity Search Dashboard

socalTECH

Santa Monica-based MomentFeed , which develops software to help multi-location brands manage their reviews, location listings, and much more, says it has rolled out a new product.

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New software lets marketers better leverage social media influencers

StartUp Beat

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. James Creech- Co-Founder & CEO at Paladin Software. “In ,” asks Forbes contributor AJ Agrawal.

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9 Innovative Startups To Watch For in 2024

Tech.Co

However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023. Not only has this helped to raise its profile, it's also allowed them to invest further into their science team, and their cloud-based planning and monitoring tool, Land Tender.

Startup 210