Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Free and freemium products need a solid base. What does traction really mean to investors, and how much is enough? First of all, a definition.

Startup 121

Startup Metrics Custom Customer 121

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

JULY 10, 2022

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Offering irresistible investment propositions and attracting talented and loyal followers is key, as they garner the resources to pursue their goals.

Examples 131

Examples Entrepreneur Technology Resource 131

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

AUGUST 21, 2011

When I first got into VC I decided I better have some investment themes. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 226

Custom Customer Entrepreneur Advertising 226

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Your overall customer experience will trump product features every time, in terms of loyalty, trust, and return visits.

Marketing 94

Marketing Social Media Technical Review Custom 94

socalTECH

NOVEMBER 21, 2014

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Advertising is all about getting the most results for the least cost.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Are you thematic in your investing or entrepreneur focused? (11:40-14:15). In 2003 one of their first investments was Qiigo, Mike Yavondite’s company. 11:40-14:15). 37:00-40:30).

Capital 265

Capital Venture Capital Veoh Startup 265

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 133

Custom Customer Entrepreneur Advertising 133

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. The firm has also received investments from Greycroft Partners and AT&T. Ian Swanson: Sometrics is a social analytics and advertising company.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

JUNE 27, 2011

Scott Saunders: I spent nearly my entire career on the investment side, and in 2005 switched over to the entrepreneurial side of the world. When I shoed up with a few pages of conceptual, early stage ideas around consumer finance, it was immediately captivating, and it really lined up with what he wanted to do.

Startup 197

Startup Ideas Southern California Social Network 197

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. Our tool is integrated onto their site.

News 124

News Advertising Press Sites 124

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

APRIL 22, 2010

Things that make it investment-grade for outside investors will also benefit you, since you are the ultimate investor. Every plan must start with the problem you are solving, not a description of your company and product. Investors invest in people - not just ideas. Solution and benefits. Skip the technical jargon and hyperbole.

Invest 74

Invest Tips Competition Metrics 74

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. The firm has also received investments from Greycroft Partners and AT&T. Ian Swanson: Sometrics is a social analytics and advertising company.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

JULY 20, 2011

She also has served at DoubleClick, had a stint as an investment banker at JPMorgan, been a venture capitalist at Bertelsmann Ventures, and started with an Electrical Engineering degree before her MBA. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience.

News 173

News Entertainment Startup Bertelsmann 173

Startup Professionals Musings

OCTOBER 4, 2019

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Offering irresistible investment propositions and attracting talented and loyal followers is key, as they garner the resources to pursue their goals.

Resource 97

Resource Entrepreneur Social Network SpaceX 97

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. He told me that there were a core group of inner Digg users who could control what got on the front page.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

APRIL 15, 2010

Google monetized this with AdWords (ads on their home page). I think the best solution for the social networking era is “in-stream&# advertising. I won’t belabor this – I have an investment in this space ( ad.ly ) so I’m biased. We had a big discussion about DST and why these investments.

Venture Capital 271

Venture Capital Capital Google Platform 271

Startup Professionals Musings

FEBRUARY 26, 2013

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Free and freemium products need a solid base. What does traction really mean to investors, and how much is enough? First of all, a definition.

Startup 106

Startup Metrics Custom Customer 106

SoCal Delicious

SEPTEMBER 13, 2012

The Startup UCLA Accelerator Is About Entrepreneurship Not Investment Returns. PuddleWorks – PuddleWorks is developing interactive mobile games and leveraging these products and capabilities to develop a powerful franchise. Thanks to our advertisers. Think the new products are the only big things happening for Apple today?

UCLA 47

UCLA Invest Startup Class 47

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

Custom 40

Custom Customer San Diego JavaScript 40

Tech Coast Venture Network

MARCH 31, 2010

It is not that they lack a good product! Current owner investment. This can be a competent of your business plan or a separate document, but in either case it need only be a couple of pages long. It should discuss the different strategies you intent to utilize to market your product. Marketing Plan.

Sample 140

Sample Social Media Incubator Marketing 140

Startup Professionals Musings

DECEMBER 17, 2013

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales. Operating productivity. Size of gross margin.

Metrics 100

Metrics Technical Review Sales Custom 100

Startup Professionals Musings

NOVEMBER 12, 2013

In the online world, you need a solid connection between your domain name and your product, brand, or business. There is still a place for paid advertising. Online advertising is the promotion of your site and content on other sites such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters.

Social Media 93

Social Media Content Startup Web 93

Both Sides of the Table

DECEMBER 5, 2010

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML.

Social Network 297

Social Network Networking Web 2.0 Web 297

Startup Professionals Musings

FEBRUARY 10, 2012

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. Our product is truly disruptive technology.” We plan to offer it for free, and live off advertising revenue.”

Patents 90

Patents Competition IBM IBM 90

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. We spoke with Ross about the investment, as well as about his experience as VC and his outlook on the market. Our investments is their first institutional round.

Advertising 100

Advertising Media Startup Woodland Hills 100

Startup Professionals Musings

APRIL 3, 2015

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Offering irresistible investment propositions and attracting talented and loyal followers is key, as they garner the resources to pursue their goals.

Entrepreneur 101

Entrepreneur Resource Social Network SpaceX 101

Startup Professionals Musings

OCTOBER 29, 2010

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. Our product is truly disruptive technology.” We plan to offer it for free, and live off advertising revenue.”

Competition 89

Competition Patents IBM IBM 89

socalTECH

JANUARY 7, 2015

As eBay, we have the ability to really focus on a more, family friendly experience, and put more customer service behind our product. with its 300 million people, and hit them all at once, is a massive investment and takes a hugely coordinated effort. However, classifies have not yet caught up with mobile. READ MORE>>.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

FEBRUARY 10, 2011

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233

Startup Tips Web Platform 233

Startup Professionals Musings

JANUARY 12, 2014

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Offering irresistible investment propositions and attracting talented and loyal followers is key, as they garner the resources to pursue their goals.

Entrepreneur 114

Entrepreneur Resource Social Network SpaceX 114