Startup Professionals Musings

MAY 26, 2023

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts.

Product 141

Product Services Technical Review Artificial Inteligence 141

Berkonomics

DECEMBER 24, 2015

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. you can invest in direct response advertising.

Advertising 120

Advertising Statistics Pricing Email 120

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

OpenX 159

OpenX Content Services Advertising 159

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Rifkin is the former founder of Tagworld, which he sold to MTVN in 2008. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. per registered user of ICQ, the early messaging service. Remembering the insanity before 2000. Remembering the insanity before 2000.

Metrics 296

Metrics Sites Advertising Web 296

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. Many people (including inside of YouTube) mistook this to mean that I was negative on YouTube itself. I wasn’t. Indeed we are already seeing that online.

Invest 291

Invest Content Media Networking 291

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. The deal comes shortly after Twitter said it would not be allowing other companies to automatically insert ads into its service, which looked to most direclty impact Ad.ly. twitter tweets advertising.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

JUNE 17, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps television advertisers gauge the effectiveness of their ads, has scored an investment from advertising giant WPP , the firms announced this morning. Financial terms of the investment were not disclosed. READ MORE>>.

Invest 133

Invest Palomar Advertising Venture Capital 133

socalTECH

SEPTEMBER 11, 2020

Los Angeles-based venture investment firm Greycroft Partners is one of the backers in a $2.25M funding round for Chartable , an online service which provides statistics for podcast downloads. Chartable's services are used by both publishers and advertisers to better understand their audience. READ MORE>>.

Funding 113

Funding Seed Funding Statistics Advertising 113

Startup Professionals Musings

APRIL 13, 2019

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Assess social media relevance to your product or service. Your Twitter and YouTube messages better match your print advertising message.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

JUNE 16, 2016

Venture investment firm Greycroft Ventures , which has an office and is very active in Los Angeles, has led the investment in Performance Horizon , a San Francisco digital marketing software developer. The company targets travel, financial services, and retail verticals with its software. READ MORE>>.

Invest 100

Invest Software Development Los Angeles Activity 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

OCTOBER 4, 2013

Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'

Santa Monica 245

Santa Monica Social Media Conference Advertising 245

socalTECH

APRIL 15, 2010

Southern California venture capital investments totaled $686.5M According to the report, released today, Southern California investments totaled $686.5M Southern California's investment totals bucked the national trend, which found that there was a 9 percent drop in dollars to $4.7 of the total invested in Q1.

Southern California 208

Southern California Orange County Invest GRP Partners 208

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

FEBRUARY 25, 2009

Los Angeles-based MarketShare Partners , a provider of marketing analytics software said Wednesday afternoon that it has scored an investment round from Elevation Partners. According to MarketShare Partners, Elevation made a minority equity investment in the firm. Financial terms of the funding were not disclosed. READ MORE>>.

Invest 100

Invest Electronic Arts Equity Advertising 100

Startup Professionals Musings

MARCH 25, 2023

Every startup dreams of achieving that milestone, when they can focus more on scaling the business and enjoying their earnings, rather than fighting for another investment infusion. Should they focus on increasing revenues and profitability, or entice more and more users with “free” services, to increase their valuation.

Organization 94

Organization Invest Customer Custom 94

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Here are some ways we both recommend to beat the odds and thrive in today’s app ecosystem: Sell a digital service through your app. Offer premium services after user is hooked.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

JUNE 21, 2020

Every startup dreams of achieving that milestone, when they can focus more on scaling the business and enjoying their earnings, rather than fighting for another investment infusion. Should they focus on increasing revenues and profitability, or entice more and more users with “free” services, to increase their valuation.

Organization 173

Organization Invest Customer Custom 173

socalTECH

MARCH 16, 2017

Managing Director: Derek Norton Investment interests: Connected consumer, Internet infrastructure, next generation e-commerce, digital media, gaming, augmented reality, artificial intelligence, consumer Internet, and some ad tech. Managing Director: Ryan Blair Investment interests: Companies which leverage direct-to-consumer model.

Southern California 138

Southern California Artificial Inteligence Funding SoCal 138

Startup Professionals Musings

FEBRUARY 24, 2019

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. That’s a double death wish.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

FEBRUARY 13, 2013

Verve Mobile , a developer of location-based, mobile advertising services, said today that it has raised $14M in a Series C funding. Qualcomm invested in Verve Mobile through its Qualcomm Ventures venture investment group. The round also included BlueRun Ventures. The round also included BlueRun Ventures. READ MORE>>.

Mobile 147

Mobile Advertising Invest Funding 147

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations. READ MORE>>.

OpenX 138

OpenX Customer Custom Yahoo 138

socalTECH

MAY 13, 2011

Woodland Hills-based ReachLocal , the provider of local online marketing services for small and medium sized businesses, announced this morning that it has been recognized by the British Government for its efforts in the UK. ReachLocal said it received the UKTI Business Innovation Award from UK Trade & Investment, as part of BritWeek.

ReachLocal 207

ReachLocal Woodland Hills Advertising Google 207

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. One of these experts, David T. Cold calling.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

JANUARY 15, 2022

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Assess social media relevance to your product or service. Your Twitter and YouTube messages better match your print advertising message.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

JUNE 29, 2017

Fund size: $400M (Fund VI) Managing Partners: Mark Suster, Yves Sisteron Partners: Greg Bettinelli, Kara Nortman, Kobie Fuller, Kevin Zhang Investment interests: Seed or A-Round investments with a median check size of $2.8 Managing Director: Bill Maris (formerly of GV/Google Ventures) Investment interests: Health care investments.

Southern California 178

Southern California Venture Capital Artificial Inteligence Capital 178

socalTECH

MARCH 11, 2009

Burbank-based Steamboat Ventures , the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe , which raised a $5.5M Greystripe's services insert in-game ads into mobile games, and the firm also operates the GameJump.com mobile games portal site. Series C funding today.

Steamboat Ventures 100

Steamboat Ventures Invest Burbank Advertising 100

socalTECH

MARCH 11, 2009

Burbank-based Steamboat Ventures , the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe , which raised a $5.5M Greystripe's services insert in-game ads into mobile games, and the firm also operates the GameJump.com mobile games portal site. Series C funding today.

Steamboat Ventures 100

Steamboat Ventures Invest Burbank Advertising 100

socalTECH

JULY 2, 2013

Los Angeles-based advertising technology developer OpenX , which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Packard, the other from SAP. president vice executive advertising openx' READ MORE>>.

OpenX 138

OpenX Advertising Los Angeles Mobile 138

socalTECH

OCTOBER 17, 2017

Los Angeles-based advertising technology developer Social Reality said this morning that it has engaged financial advisors to pursue "strategic alternatives" to its SRAXmd healthcare business. SRAXmd provides digital and mobile advertising services to the healthcare and pharmaceuticals market. READ MORE>>.

Advertising 113

Advertising Acquisition Los Angeles Mobile 113

Berkonomics

NOVEMBER 9, 2017

Simply, it’s offering a specific product or service to a specific group of people. Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? You’ll wonder: ‘’Is this a worthy investment with probable payback in revenues? This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Startup Professionals Musings

SEPTEMBER 18, 2022

There is no perfect answer to the competitive advantage question, but investors are looking for how your offering will keep ahead of competition, not just at this moment, but throughout the life of their three to five-year investment. Leading with this answer will likely terminate any further investment opportunity with this investor.

Competition 133

Competition Patents Resource Invest 133

Tech Zulu Event

APRIL 1, 2014

Today, with the help of the aptly named JOBS act (Jumpstart Our Business Startups Act) and companies like SeedInvest , it has never been easier for companies to gain exposure and enter the investment solicitation process. The investment environment at large in light of the JOBS Act. Total investment interest in startups on SeedInvest?

Invest 100

Invest Startup Technical Review Software Review 100