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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

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Generative AI – The End of Empty Textboxes

TechEmpower

Populating them can be hard work, especially when the content needs to be just right. It means wasted advertising spend and lost goodwill. In fact, it makes sense for almost any application that has text boxes! He's a right-brain guy, and not much of a writer, which makes an empty textbox a potential stumbling block.

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Maintain Your Startup Motivation While Working Harder

Startup Professionals Musings

Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder). Moving a dream into reality requires balancing on a tight-rope of passion supported by unending efforts to move heaven and earth to make it happen.

Startup 118
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Balance Your Focus Between Passion And Perspiration

Startup Professionals Musings

Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder). Moving a dream into reality requires balancing on a tight-rope of passion supported by unending efforts to move heaven and earth to make it happen.

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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat.

Startup 160
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News-reading app Flipboard expands local coverage, including coronavirus updates, to 12 more US metros

TechCrunch LA

The feature brought local news, sports, real estate, weather, transportation news and more to 23 cities across the U.S. To offer local news in its app, Flipboard works with area partners, big and small, like The Plain Dealer’s Cleveland.com , the Detroit Free Press and the St. Today, Flipboard is bringing local news to 12 more U.S.

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Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once. Is your product or service one that responds to a customer need, real or perceived? Your marketing and sales effort must be focused entirely upon making your product solve an urgent customer need.

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