socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

Both Sides of the Table

MARCH 15, 2010

They “don’t care what people ate for lunch.&# They’re fine on their existing social networks, which these days mostly means they’re happy with Facebook. Traditional social networks are more restricted to people whom I already know and information and updates are less discoverable.

Social Network 347

Social Network Networking Blogging RSS 347

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

SoCal Tech Calendar

JULY 26, 2012

Wednesday, August 1, 2012 -- Next MediaLeaders Networking Event. re hosting a Santa Monica networking event at the Sonoma Wine Garden to celebrate this great weather. This spacious venue has tons of outdoor seating and lots of areas to mingle and chat about all things tech, marketing and advertising. If you look close?you

Networking 113

Networking Santa Monica Advertising Marketing 113

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. We have made 5 online video investments in total – some we will talk about later this year.

SEM 150

SEM Content Platform Acquisition 150

Tech.Co

SEPTEMBER 1, 2015

In that light, video advertisements are actually widely considered to be one of the most valuable digital marketing strategies that you can use to engage with that demographic. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 107

Company Companies Advertising Media 107

Both Sides of the Table

DECEMBER 5, 2010

Social Networks: Past, Present & Future. I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). emerge and are there any lessons to be gained about the future? The Past (1985-2002).

Social Network 297

Social Network Networking Web 2.0 Web 297

Both Sides of the Table

JANUARY 14, 2014

As the mobile ecosystem has grown the industrialized world is now carrying a mini computer in their pocket that is connected to a cellular network. The reduction in screen size has made the economic model of Internet advertising totally inefficient. More recent data I’ve seen suggests it’s now near 70%.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

OCTOBER 5, 2011

To understand how one local company is making that transition, we talked with Los Angeles-based All About Addiction (www.allaboutaddiction.com), a company that grew out of Adi Jaffe's work at UCLA as a trained psychologist. First, what is All About Addiction about? The idea was to make it simpler for people to find rehab.

UCLA 204

UCLA Research Tech Coast Angels Offshore 204

SoCal Tech Calendar

MAY 15, 2010

Friday, May 21, 2010 -- TechAmerica Westlake Senior Financial Executive Roundtable Breakfast Series NETWORK SECURITY: WHY YOUR NETWORK IS SWISS CHEESE AND WHAT TO DO ABOUT IT. See [link] (more).

Networking 100

Networking Social Network Advertising Media 100

Tech Coast Venture Network

FEBRUARY 25, 2010

Manal Richa Social networking is not about technology or what you had for lunch. And it definitely is not about wasting time! While creating a major shift in messaging and communication, social networking is literarily changing the way we look at the world. Keep in mind though that social networking is a two-way street.

Social Network 100

Social Network Networking Search Engine Optimization Social Media 100

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. ProfileTree was a good fit – the branches – network, leaves – people.

Advertising 79

Advertising Services Social Network Startup 79

Tech Zulu Event

FEBRUARY 24, 2014

Pushup Social, a startup that lets you add a social network to an existing website, has raised $300,000 to build out its technology and launch this Spring. Pushup Social helps firms connect the people who are passionate about their brands. Integrating a social network into an existing website. Build for brands and organizations.

Social Network 105

Social Network Networking Advertising Sites 105

Startup Professionals Musings

JUNE 17, 2023

More importantly, he talks about the actions required to build a network of contacts at the highest level. Here you get the introduction of “netgiving” as well as networking. Friends to the end talk about what’s important to them and aren’t afraid to discuss private matters. Real same-page connection (fourth floor).

Startup 127

Startup Guide Networking Help 127

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Customer Custom 120

TechCrunch LA

OCTOBER 28, 2021

OneRoof is building a social network for residential buildings. ” Sonmez notes that it’s not just about having things in common, people feel more safe communicating with a handful of neighbors rather than thousands of them. .

Social Network 186

Social Network Organization Los Angeles Startup 186

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Cliff, remind me about your background? Different types of people need different types of networking. Great stuff. Never get all that deep.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

socalTECH

JANUARY 31, 2014

Los Angeles-based LeadBolt , which operates a mobile app promotion and advertising network, said this week that it has launched a new ad technology. The company said its new Floating Ad technology offers up advertising which resembles a mobile gaming app, and helps target users using a "game-like" experience. READ MORE>>.

Mobile 138

Mobile Technology Advertising Google 138

Frank Addante

MAY 9, 2012

By the way, when you make calls, you can’t use our brand or tell them anything about our users. My roots are in the Internet advertising industry. I started one of the first ad servers and ad networks 12 years ago. Unlike online advertising, the primary goal in enterprise software is to get someone else to sell your product.

Networking 79

Networking Advertising Sales Pricing 79

Frank Addante

AUGUST 22, 2013

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The impact of this is that hyper-speed, hyper-scale advertising automation/decisioning platforms now require hardware that’s faster than hardware required to scale Web sites or mobile applications.

Advertising 79

Advertising Cloud Computing Web Technical Review 79

socalTECH

JANUARY 5, 2011

Irvine-based Specific Media , the online advertising network run by Tim Vanderhook, said today that it is implementing the Interactive Advertising Bureau (IAB) Advertising Option Icon, across all of its online display ads.

Media 133

Media Advertising Networking Software 133

Tech Zulu Event

DECEMBER 10, 2012

Sgrouples is the world’s private social network. It was built on the belief that people want to replicate their real life online–to communicate personally and privately with the people that they really care about in their real life–which is a different model from the current social networks. What is Sgrouples?

Social Network 106

Social Network Networking Sites Ideas 106

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. What’s So Cool About Coull? A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 226

Custom Customer Entrepreneur Advertising 226

socalTECH

JANUARY 23, 2019

Viacom said that Pluto TV has more than 12 million monthly active users, with about 7.5 According to Viacom, the acquisition will help it with "key strategic priorities", including expanding its presence across next-generation distribution platforms and growing its advanced advertising business. million of those using connected TVs.

Advertising 113

Advertising Acquisition Los Angeles Activity 113

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? We spoke with Neal about the startup. Neal Pecchenino: We are the largest truck advertising company in the country. What is Boxi?

Advertising 100

Advertising Santa Monica Startup USC 100

Startup Professionals Musings

OCTOBER 24, 2010

Social networking is indeed the new business networking. Since I’ve been lurking around the various social networks for the last year or so, I’ve learned a few things, so I thought it would be helpful to clue you in on current networking cultures, and how they map into the business networking scene. All the rest.

Social Network 102

Social Network Networking Entrepreneur Statistics 102

Startup Professionals Musings

SEPTEMBER 20, 2020

More importantly, he talks about the actions required to build a network of contacts at the highest level. Here you get the introduction of “netgiving” as well as networking. Friends to the end talk about what’s important to them and aren’t afraid to discuss private matters. Real same-page connection (fourth floor).

Startup 150

Startup Guide Help Course 150

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 212

Case Study Study Social Network Advertising 212

TechCrunch LA

OCTOBER 19, 2019

” MediaLab is a holding company that owns several other mobile properties , including anonymous social network Whisper and mixtape app DatPiff. The flagship Whisper app let people post short bits of anonymous text and images that other folks could like or comment about.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Overall, the firm reported CPMs are up about 38% in Q2. Tags: rubicon project advertising publishing online.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

MAY 24, 2010

Search engine giant Google revealed today, for the first time, the revenue split the firm provides to publishers through its AdSense advertising program. According to Google, it pays out 68% of the revenue it collects from advertisers to publishers through AdSense, and about 51% for search advertisements.

Google 140

Google Santa Monica Report Advertising 140

Tech Zulu Event

SEPTEMBER 4, 2012

Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. They also add that LAGbook ranks #2 in the city of Yaba-Lagos, where the social network was incepted, and #37 in the city of Hirtshal, Denmark. We create a social network for students of the University of Lagos.

Social Network 100

Social Network Networking Advertising Startup 100

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. First of all, talk about GraphEffect and what you are doing? How did firm come about? Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

Tech Coast Venture Network

JULY 20, 2010

I never thought that networking could take over my life the way it did. Within the past two years, I discussed the topic of networking with multiple people and I received generous feedback from the attendees of my workshops and training sessions. The following are three major steps of the networking process: #1 Pre-Planning.

Networking 100

Networking Email Tips Organization 100

Both Sides of the Table

JUNE 20, 2014

Yesterday MiTú Networks announced that Upfront Ventures led a $10 million financing in what is now the largest producer of Latino online videos – primarily driven through YouTube. In food you have the amazing food network Tastemade – the Food Network of online video. Indeed we are already seeing that online.

Invest 291

Invest Content Media Networking 291

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. The founders, who are part of the Los Angeles StartEngine accelerator, talked to us about what they're doing.

Mobile 249

Mobile Startup Advertising Sites 249