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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

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OpenX, Microsoft In Advertising Technology Deal

socalTECH

Financial details of the advertising technology partnership were not disclosed. OpenX said that publishers usings its OpenX Market and OpenX Ad Server will be able to use Microsoft's Content Ads, and that Microsoft will refer potential customers to OpenX. Tags: software publishing advertising microsoft openx. READ MORE>>.

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Scopely Dangles $11K, Bacon, Beer For Recruits

socalTECH

Los Angeles-based Scopely , the stealth-mode startup which announced a funding round this week, has a unique pitch to potential employees: the firm is offering up $11,000 wrapped in Bacon, an oil painting of the new employee, Cuban cigars, a year's supply of beer, and more prizes to new employees or people who refer friends to work at the startup.

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Mail.com Sued Over Fashion Rocks

socalTECH

Los Angeles-based Mail.com , the online media network run by Jay Penske, is being sued by The Gross Family Foundation, a New York-based charity, over its use of "FASHION ROCKS" to advertise and promote its own multimedia services. According to a lawsuit filed Monday in the New York Southern District Court (The Gross Family Foundation, Inc.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

The most likely outcome if you manage to interest the senior exec (for the sake of this post let me call her the CEO) is that she will refer you down the organization to somebody who would be involved in the decision. “We don’t have budget for that this year” “I don’t believe in social media advertising.”

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TrueCar Swizzles Billing Model, After Pressure From States

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TrueCar said it expects to roll the flat fee billing model out to certain states, advertising adjustments on the site, as well as a "consumer membership" program as part of a larger compliance program by the company. TrueCar said is is "in discussions" with regulators in several states over its fee structure and/or advertising.