socalTECH

NOVEMBER 11, 2010

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

JUNE 22, 2010

According to the firms, the two will provide an integrated search and display marketing product. The two said the deal will provide Acquisio's clients with ad serving capabilities, ad tracking, and ability to track their sales channel and track clicks and conversions. Tags: exchange advertising acquisition desk trade.

PPC 165

PPC Ventura SEO Advertising 165

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). They recommend up-sells and cross-sells of products.

Mobile 329

Mobile Advertising Media Marketing 329

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. million new users and 22 million unique page views to its clients’ sites as a result of its effective campaign execution.

Sales 101

Sales Technical Review Marketing Technology 101

socalTECH

JUNE 8, 2009

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. Pricing on the new tool was not released. READ MORE>>.

Woodland Hills 100

Woodland Hills Outsource Development Services Advertising 100

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. Avoid “sales speak” and pushing your product.

Content 92

Content Marketing Advertising Customer 92

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. They have production facilities in Mexico where they have been creating lower-cost video for traditional TV for many years and they pivoted this facility to producing for YouTube.

Invest 291

Invest Content Media Networking 291

socalTECH

SEPTEMBER 24, 2015

Chris Tragos: Jetpack is an ad platform, which I would describe as the most beautiful, best engaging, and most performant ad product for desktop, mobile, and tablet. Our business is helping those guys make more money, through our better ad product. We are primarily focused on publishers. What we provide, is really the rest of it.

Buzznet 100

Buzznet Outsource Development Design HTML 100

Startup Professionals Musings

FEBRUARY 15, 2019

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 76

Web Startup Sites Design 76

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

OCTOBER 23, 2008

Shopit develops software which can be embedded in social networking profiles, blog pages, and on other web pages for selling products. The firm said the new funding will go to speed the development of its services, and towards hiring in advertising, sales, and technology in its Los Angeles headquarters.

Social Network 113

Social Network Blogging Los Angeles Advertising 113

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. Avoid “sales speak” and pushing your product.

Marketing 100

Marketing Content Advertising Customer 100

socalTECH

MARCH 10, 2017

Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. Not just what the product needed to look like, but how to sell it, and to make sure that the people we sold it to were really successful using it, and stayed with us. In 2013, Facebook local pages, Google Pages, and Yelp were not all that active.

Google 127

Google Paid Search Mobile Activity 127

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. Avoid “sales speak” and pushing your product.

Marketing 106

Marketing Startup Content Advertising 106

socalTECH

NOVEMBER 21, 2014

We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Advertising is all about getting the most results for the least cost.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

DECEMBER 17, 2013

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. For starters, here is my selection of some key metrics that every six-sigma joint like GE tracks without thinking, but that too many small businesses haven’t yet formalized: Sales revenue.

Metrics 100

Metrics Technical Review Sales Customer 100

Both Sides of the Table

APRIL 25, 2011

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. They have created two internal technology “products&# and wanted to figure out how they could turn their services business into a product business that could be financed. This team is talented.

Services 332

Services Venture Capital IP Startup 332

InfoChachkie

JUNE 23, 2011

Messenger : Jason Lehmbeck , Co-Founder and CEO of DataPop , former VP of Emerging Ad Products at Overture Services and Yahoo! The catalyst was that we saw the demand and it was confirmed by some of the leading advertisers in the marketplace. Every advertiser loves it – in the first meeting.

Yahoo 210

Yahoo Startup Advertising Summary 210

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. Ian Swanson: We have 1500 publishers using our products.

Social Media 113

Social Media Advertising Social Network Userplane 113

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. For businesses like this, finding new ways to drive more of these high-value inbound sales calls is key.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

FEBRUARY 11, 2017

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 62

Web Startup Sites Design 62

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 133

Customer Custom Entrepreneur Advertising 133

Startup Professionals Musings

FEBRUARY 26, 2013

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. As an investor, I would like to see one month of sales, and see how that compares to your projections. Free and freemium products need a solid base.

Startup 106

Startup Metrics Customer Custom 106

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. Ian Swanson: We have 1500 publishers using our products.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

JULY 12, 2013

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Finalizing the web site validates your product plan and sales strategy. Websites are a big job and take time.

Web 99

Web Startup Sites Design 99

socalTECH

MAY 7, 2012

Fine Art America handles all of the details of fulfilling sales for images. Once you get that profile page, you can upload your beautiful images to our site. You hit submit, and your images are instantly available for sale as prints on our website. had their first sales, which made us profitable. things of that nature.

Santa Monica 258

Santa Monica Pricing Sites Sales 258

Startup Professionals Musings

APRIL 4, 2015

Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business? Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Never “sell” or push out your message like conventional advertising.

Social Media 108

Social Media Media Startup Tips 108

Tech Zulu Event

SEPTEMBER 13, 2012

For example, goods for sale – people add items that are for sale, their contact details, images of the product. Using our quick export function – he can embed this on a website or facebook page. Location based advertising and marketing is something that’s been attempted but not yet perfected. Do users pay?

Advertising 91

Advertising Media News Content 91

socalTECH

AUGUST 3, 2012

We've created a channel and web page for every one of our partner schools and school districts, and we distribute the content there. It's a combination of sponsorship, advertising, and for some of our partners, fee for that content. It's a combination of revenue models.

Content 212

Content Google Southern California Orange County 212

Tech Coast Venture Network

MARCH 31, 2010

It is not that they lack a good product! This can be a competent of your business plan or a separate document, but in either case it need only be a couple of pages long. It should discuss the different strategies you intent to utilize to market your product. Don't: Ignore the need for Pre-sales.

Sample 140

Sample Social Media Incubator Marketing 140

socalTECH

OCTOBER 10, 2013

We''ve now reached critical mass in content, and in Asia we''re number three in the amount of information on products and suppliers online. We went from no suppliers to now over 160,000 suppliers, over two million products online. Michael Kleist: Oh gosh, that could be pages. How long has company been around? Grow, grow, grow.

Southern California 170

Southern California Startup SoCal CTO Hire 170

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? Instead, we’ve matured and grown our technologies and sales infrastructure to a point where the intersection between where we are and where we want to be is perfect to facilitate growth. . ” Online advertising is changing. ” Online advertising is changing. ” Wait, what?

Technical Review 76

Technical Review Advertising Google Screening 76

SoCal CTO

NOVEMBER 11, 2009

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. landing pages, etc. It has been fun to get to know her again.

Marketing 150

Marketing Social Media Blogging Media 150