SoCal Tech Calendar

JULY 17, 2019

Tuesday, July 23, 2019 -- Blockchain and Advertising: State of the Industry. It's been a few years since the initial fan-fare around blockchain for advertising and marketing-based solutions. And what about Facebook jumping into the crypto mix? See [link] (more)

Advertising 100

Advertising Case Study Study Invest 100

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

InfoChachkie

APRIL 30, 2012

In one study, 56% of the subjects were twice as likely to complete a survey sent by someone with a name similar to their own, versus 30% of the subjects in the control group. In one study of Canadian federal elections, researchers noted that attractive politicians received two and a half times as many votes as their less attractive opponents.

Study 243

Study Advertising Research Customer 243

socalTECH

MARCH 21, 2012

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding into the post-secondary school marketplace today, saying that it has launched a new offering called Vantage Media SchoolSelect.

Education 145

Education El Segundo Media Study 145

socalTECH

MARCH 18, 2014

Santa Monica-based online advertising attribution technology provider Convertro --which is led by serial entrepreneur Jeff Zwelling--said today that it has added UCLA Anderson School professor Sanjog Misra as the chair of a new research committee for the company. Dr. Misra will work in an advisory role to the company.

UCLA 178

UCLA Research Santa Monica Study 178

socalTECH

MAY 11, 2011

I studied cognitive science, the study of the brain, as an undergraduate. An example of that is we have built in daily tips, which we have put together after going through 17,000 medical studies on what to do to reduce early memory loss. How did you end up starting the site? Was it diffcult to translate the science into games?

Study 252

Study Startup Design Tips 252

socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100

Content Redpoint Study Santa Monica 100

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” You avoid time wasters: Occasionally when you meet senior executives they will give you negative feedback on your prospects. ” “I’m already in a pilot with one of your competitors.”

Sales 375

Sales Technical Review Organization Case Study 375

InfoChachkie

JUNE 11, 2012

Bill Gates – “The best way to prepare [to be a programmer] is to write programs, and to study great programs that other people have written. One could broadly recast Gates’ quote by saying, “the best way to prepare to become an entrepreneur is to start a business and study how great startups succeed.”.

Tips 279

Tips Startup Education Entrepreneur 279

socalTECH

FEBRUARY 10, 2015

Los Angeles-based Rubicon Project has run another of its online advertising surveys, ahead of Valentine''s Day, and says that it has found that 89% of purchases for the holiday are "last minute"--in the week before the holiday, and 38 percent of people wait until the last 24 hours before purchasing a Valentine Day''s gift. READ MORE>>.

Advertising 100

Advertising Study Los Angeles Tool 100

socalTECH

JANUARY 24, 2011

The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. To help it along, we developed some software which makes it easy to create a mobile experience, which corresponds to a QR code you can place on any, real world object.

Startup 220

Startup West Hollywood Metrics Entertainment 220

SoCal Tech Calendar

NOVEMBER 9, 2012

Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media. See [link] (more)

LAVA 100

LAVA Mobile Media Case Study 100

socalTECH

MARCH 21, 2012

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding the offerings it has in the education market. Vantage Media said its new marketplace helps schools to reach prospective students, segmented by geography and area of study interest.

Education 100

Education El Segundo Media Product 100

socalTECH

FEBRUARY 23, 2009

They have lost lots of advertising and subscription revenue, because you can get news online, and it's free. But, only about 30 percent of their pages are monetized, which they sell at a very low CPM to advertising networks. How has the economy affected advertising placements on your network?

News 124

News Advertising Press Sites 124

socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. Before, no one was teaching you how to look at comedic content, how to study it, and how to replicate it. One of the companies there I was working with was CollegeHumor. Recently, USC's film school started a comedic content major.

Content 230

Content News Startup Research 230

Xconomy

JULY 6, 2016

The Obama administration’s push to sign up one million Americans for a long-term health study will start in New York, Pittsburgh, Chicago, and Tucson, AZ, top health officials said today. The VA is running its own long-term study with nearly half a million participants so far.).

Study 59

Study PMI San Diego Sample 59

Both Sides of the Table

OCTOBER 4, 2009

By having reputable people from reputable businesses listed in case studies, on the website with quotes and/or willing to take phone calls makes all the difference in the purchasing decision. Why Buy Now?

Sales 319

Sales Startup Platform Tips 319

Both Sides of the Table

FEBRUARY 20, 2012

Tracy studied SEOMoz and several other online sources of SEO tips. Second, she sells advertising, which given her tight demographic and the big spending that comes when one is planning a wedding she can monetize really well. One of the many things you become expert at when you launch your own company and have no money is SEO.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

socalTECH

JUNE 13, 2012

The new site and research is garnered from Break Media's various male-focused websites, as well as third party studies, and more. Break said the new site is designed as a new tool for brand marketers, to help them gain "actionable intelligence" about the male demographic.

Sites 160

Sites Media Study Research 160

socalTECH

MAY 12, 2017

On the flip side of that, we're working with advertisers, reaching young or predominately young, high engaged audiences with their products, through branded content and other strategies, to help those advertisers reach and engage this audience. It's pretty broad. How did you start the company? He was perfect to go into this.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

AUGUST 8, 2012

It was so much more advanced than back in 1960's, and we started selling posters in 3D for advertising. Our system uses a different technique, based on the study of the human brain over the past 40 years. After I left, I started working on a lot of different areas, and one of those was 3D, lenticular printing.

Startup 252

Startup Sites Patents Outsource Development 252

Startup Professionals Musings

DECEMBER 3, 2021

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

Web 117

Web Search Engine Optimization eBook Advertising 117

SoCal CTO

NOVEMBER 17, 2009

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. Is/was SEO important for MakeItWork? Any thoughts on my post?

Acquisition 170

Acquisition Customer Custom Ideas 170

Tech Zulu Event

MARCH 16, 2013

Buchman understands that many people dismiss social as having value for B2B, but the studies she has read support that the majority of research being done for these business decisions is happening online and in social media platforms. 3. How to promote your advertising or public relations agency to potential clients using social media.

Social Media 107

Social Media Media Case Study Study 107

Startup Professionals Musings

AUGUST 20, 2013

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations. Follow-up for customer satisfaction.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

APRIL 14, 2021

Most experts agree that these people now create and grow more trends than classic push advertisements. Other studies have shown a return of up to 400 percent for this approach. These perceived authoritative sources create a community who follow their lead, based on psychology. Play to exclusivity, uniqueness, and personalization.

Customer 172

Customer Custom Social Media Technical Review 172

socalTECH

JULY 20, 2011

However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. There was an opportunity to capture htose advertiser dollars, and do it by serving up a product that was compelling to both advertisers and consumers. Jennifer Sargent: It's funny.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

JULY 1, 2014

Bryce Clemmer: We were studying this area, and two things that jumped out at me was data that was showing digital audio platforms were exponentially increasing in terms of usage, and at the same time, digital video platforms, such as YouTube, were also exponentially increasing. How did you start the company?

Platform 164

Platform Startup Content Sites 164

socalTECH

DECEMBER 1, 2009

The Dollars and Sense of Apps as Commerce Build vs. Buy: The Biggest Question Customer Conversations: Are Apps A Shout Out or a Deep Discussion Survival of the Fittest: Darwin's Law of Apps and packed with case studies! Nowhere else can you find the top app experts converging with the biggest names in advertising and marketing.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Startup Professionals Musings

JULY 22, 2012

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations. Follow-up for customer satisfaction.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Tech Zulu Event

APRIL 12, 2013

Shareoholic which studied over 200,000 publishers, most of which are its subscribers, found that Pinterest’s referral was topping Bing, StumbleUpon and Twitter. According to Shareaholic, an online sharing service, data released July last year show Pinterest is beating Twitter, StumbleUpon, Bing, and Google in referral traffic.

Sales 101

Sales Technical Review Marketing Technology 101

Startup Professionals Musings

DECEMBER 5, 2010

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations. Follow-up for customer satisfaction.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

FEBRUARY 20, 2019

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Startup Professionals Musings

DECEMBER 29, 2021

For example, when Children's Place was looking for brand awareness for their solution, Kidpik, they found the best way to reach the target audience of young girls was by enlisting a small army of pintsize social-media stars, rather than conventional advertising. Case studies, supporting videos, and giveaways still work well in this regard.

Social Media 134

Social Media Case Study Customer Custom 134