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10 Essential Branding Maxims

InfoChachkie

A version of this article previously appeared in Forbes. Many companies unknowingly Rickroll their would-be customers by improperly aligning their products’ capabilities with their marketing messages. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Guy Gabriele. Guy Gabriele.

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Maximize Your Exit By Not Selling Your Company

InfoChachkie

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! However, in many cases, acquiring companies behave less rationally than Mr. Jackson. Our response was that there was no “price” as our company was not for sale.

Company 100
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Maximize Your Exit By Not Selling Your Company

InfoChachkie

free weekly Infochachkie articles! However, in many cases, acquiring companies behave in a less rational manner than Mr. Citrix politely approached us, told us they had an interest in acquiring our company and then asked us, “How much?”. Our response was that there was no “price” as our company was not for sale.

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6 Keys To Maximizing Your Content Marketing Impact

Startup Professionals Musings

For example, Seth Godin’s daily articles online on marketing are so valuable that he pulls loyal customers without ever mentioning his publishing services, consulting services, or speaking engagements. It’s more true than ever that people buy from people, not companies. Value is in your point of view.

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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

This article originally appeared on TechCrunch. it's all in this article if you want the details]. So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. But you do need to be sure your company doesn’t just become the internal R&D department for a large corporation.

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How To Maximize Your Value At A Startup: Your Greatest Ability Is Often Your Availability

InfoChachkie

Entrepreneurs should likewise endeavor to maximize their utility by playing as many positions on their startup team as they can effectively master. free weekly Infochachkie articles! Thus, it is not uncommon for someone to be responsible for tasks that would be addressed by several people at a Big Dumb Company. Utility All Star.

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8 Perspectives On Innovation That You Should Discount

Startup Professionals Musings

Barbee, based on his 45-year career and work as an innovation guru with several Fortune 100 companies and the Darden School of Business. Startups may be quicker to adopt innovations, but there are clearly some large problems than can only be solved by companies with large resources. Innovation is random, and can’t be orchestrated.