article thumbnail

7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. In my view, this paranoid approach costs them much more than the risk of being open.

Marketing 105
article thumbnail

Take this test to predict your success:

Berkonomics

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large is your total market? Can you dominate that market?

Patents 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379
article thumbnail

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. It is neither. She was paid 15% more.

article thumbnail

6 Ways To Learn The Realities For Starting A Business

Startup Professionals Musings

The successful entrepreneurs I have met and worked with over the years all seem to share that passion for learning, and they see rapid market change not as a problem, but as an opportunity for them to move ahead of the crowd in changing the world. The best thing you can learn in school is how to learn.

Startup 142
article thumbnail

Why Venture Capital is So Much More Compelling Now

Both Sides of the Table

It’s not hard to find people willing to write the narrative that “venture capital is not an asset class” or “venture capital has performed terribly.” I wrote about this in a blog post last year titled “ It’s Morning in VC ” but I never made the full deck available until now.

article thumbnail

Lundbeck’s Alder Bio Bet Pays Off With FDA Approval of Migraine Drug

Xconomy

The drug, eptinezumab (Vyepti), is part of a new class of antibody therapies developed to prevent migraine attacks before they start. The first three drugs from this class that won FDA approval for migraine prevention are injectable therapies. Before CGRP drugs hit the market in.

Class 105